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Everything	
  should	
  be	
  linked	
  together	
  in	
  an	
  Excel	
  workbook	
  and	
  
flow	
  like	
  this…	
  	
  
	
  
	
  
	
  
	
  
9	
  Steps	
  	
  
1. Operating	
  plan	
  
2. Market	
  model	
  
3. Staffing	
  plan	
  
4. Salary	
  assumptions	
  
5. Manufacturing	
  costs	
  
6. R&D	
  expenses	
  
7. SG&A	
  expenses	
  
8. Income	
  statement	
  
9. Cash	
  flow	
  statement	
  
	
  
	
  
	
  
	
  
	
  
Step	
  1:	
  	
  Create	
  an	
  operating	
  plan	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Phase&1:&Startup&
3rd-party-opinions-
Negotiate-licensing-agreements
Finalize-busines-plan
Engage-investors
Secure-1st-round-financing
Phase&2:&Product&Development
CryoBody-formulation
Antifreeze-biomanufacturing
Rodent-study
Primate-study
Finalize-product-design-
Phase&3:&FDA&Approval&
First-in-man
Pivotal-study
Pilot-study
FDA-approval
Finalize-manufacturing
Phase&4:&Product&Roll<Out&
Marketing-campaign
Initial-sales-force-hires
Design-training-programs
Establish-reimbursement-support
Finalize-product-availability
Year&0& Year&4 Year&5
Operating&Plan
Year&1 Year&2 Year&3 Year&6
Step	
  2:	
  Create	
  a	
  market	
  model	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
#
4,300,000%%%%%%%%%
400%%%%%%%%%%%%%%%%%%%%
12%
13%
30,000%%%%%%%%%%%%%%%
15%
2%
52,000%%%%%%%%%%%%%%%
2%
2%
Year&1 Year&2 Year&3 Year&4 Year&5 Year&6 Year&7 Year&8 Year&9 Year&10
CE%Mark FDA%Approval
4,300,000%%%%%%%%% 4,816,000%%%%%%%%% 5,393,920%%%%%%%%% 6,041,190%%%%%%%%% 6,766,133%%%%%%%%% 7,578,069%%%%%%%%% 8,487,438%%%%%%%%% 9,505,930%%%%%%%%% 10,646,642%%%%%%% 11,924,239%%%%%%%
1,235,000,000& 1,383,200,000& 1,549,184,000& 1,735,086,080& 1,943,296,410& 2,176,491,979& 2,437,671,016& 2,730,191,538& 3,057,814,523& 3,424,752,265&
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 0.1% 1.0% 3.0% 6.0% 10.0% 14.0%
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 6,766%%%%%%%%%%%%%%%%% 75,781%%%%%%%%%%%%%%% 254,623%%%%%%%%%%%%% 570,356%%%%%%%%%%%%% 1,064,664%%%%%%%%% 1,669,393%%%%%%%%%
400 396%%%%%%%%%%%%%%%%%%%% 392%%%%%%%%%%%%%%%%%%%% 388%%%%%%%%%%%%%%%%%%%% 384%%%%%%%%%%%%%%%%%%%% 380%%%%%%%%%%%%%%%%%%%% 377%%%%%%%%%%%%%%%%%%%% 373%%%%%%%%%%%%%%%%%%%% 369%%%%%%%%%%%%%%%%%%%% 365%%%%%%%%%%%%%%%%%%%%
2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2,599,808&&&&&&&&& 28,826,674&&&&&&& 95,889,048&&&&&&& 212,643,552&&&&& 392,965,284&&&&& 610,007,870&&&&&
Year&1& Year&2 Year&3 Year&4 Year&5 Year&6 Year&7 Year&8 Year&9 Year&10
30000 30600 31212 31836 32473 33122 33785 34461 35150 35853
15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
4,500%%%%%%%%%%%%%%%%% 4,600%%%%%%%%%%%%%%%%% 4,700%%%%%%%%%%%%%%%%% 4,800%%%%%%%%%%%%%%%%% 4,900%%%%%%%%%%%%%%%%% 5,000%%%%%%%%%%%%%%%%% 5,100%%%%%%%%%%%%%%%%% 5,200%%%%%%%%%%%%%%%%% 5,300%%%%%%%%%%%%%%%%% 5,400%%%%%%%%%%%%%%%%%
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 6.75%%%%%%%%%%%%%%%%%%% 27.00%%%%%%%%%%%%%%%%% 47.25%%%%%%%%%%%%%%%%% 67.50%%%%%%%%%%%%%%%%% 81.00%%%%%%%%%%%%%%%%%
5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%%
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 135%%%%%%%%%%%%%%%%%%%% 540%%%%%%%%%%%%%%%%%%%% 945%%%%%%%%%%%%%%%%%%%% 1,350%%%%%%%%%%%%%%%%% 1,620%%%%%%%%%%%%%%%%%
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 3% 13% 30% 55% 85%
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 135%%%%%%%%%%%%%%%%%%%% 540%%%%%%%%%%%%%%%%%%%% 945%%%%%%%%%%%%%%%%%%%% 1,350%%%%%%%%%%%%%%%%% 1,620%%%%%%%%%%%%%%%%%
52,000%%%%%%%%%%%%%%% 51,480%%%%%%%%%%%%%%% 50,965%%%%%%%%%%%%%%% 50,456%%%%%%%%%%%%%%% 49,951%%%%%%%%%%%%%%%
2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 7,020,000&&&&&&&&& 27,799,200&&&&&&& 48,162,114&&&&&&& 68,114,990&&&&&&& 80,920,608&&&&&&&
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 2%%%%%%%%%%%%%%%%%%%%%%%% 3%%%%%%%%%%%%%%%%%%%%%%%% 4%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 6%%%%%%%%%%%%%%%%%%%%%%%%
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 5,070%%%%%%%%%%%%%%%%% 47,190%%%%%%%%%%%%%%% 207,480%%%%%%%%%%%%% 546,975%%%%%%%%%%%%% 1,113,060%%%%%%%%%
;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 500%%%%%%%%%%%%%%%%%%%% 495%%%%%%%%%%%%%%%%%%%% 490%%%%%%%%%%%%%%%%%%%% 485%%%%%%%%%%%%%%%%%%%% 480%%%%%%%%%%%%%%%%%%%%
2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2,535,000&&&&&&&&& 23,359,050&&&&&&& 101,675,574&&&&& 265,364,648&&&&& 534,600,497&&&&&
2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 9,555,000&&&&&&&&& 51,158,250&&&&&&& 149,837,688&&&&& 333,479,638&&&&& 615,521,105&&&&&Total&Revenue
American%Society%of%Plastic%Surgery
American%Society%of%Plastic%Surgery
American%Society%of%Plastic%Surgery
Kalorama%Information
Easton%Associates
Easton%Associates
US%population%statistics
Company%research
Company%research
Estimate
Revenue&Treatments&($)
Direct%sales%force
Practice%sites%trained
%%of%total%practice%sites%trained
Total%capital%equipment%units%sold
ASP%CryoBody%treatment%($)
Practice%sites%
%%"premium"%sites"
Aesthetic%physician%practice%sites
&Bottom2up&World&Market&Model
Revenue&Capital&Equipment&($)
#%practice%sites%trained%quarterly%per%sales%rep
ASP%CryoBody%capital%units%($)
Estimated%#%of%treatments%per%week%per%unit
Total%treatments%sold
Top2down&World&Market&Model
Total%units%sold
ASP%botox%treatment%($)
Revenue&($)
%%Market%share%of%botox%treatmenents
Total&market&size&($)
Key%milestones
Total%botox%treatments%performed
%%annual%decrease%of%ASP
Source
Botox%market%compound%annual%growth%rate
Key&Assumptions
#%of%world;wide%botox%treatments%(approx.)
Botox%treatment%compound%annual%growth%rate
#%of%aesthetic%physician%practice%sites%world;wide
Average%selling%price%(ASP)%of%botox%treatment%($)
Population%growth%rate
%%"premium"%practice%sites
Average%selling%price%(ASP)%CryoBody%capital%unit%($)
Average%selling%price%(ASP)%CryoBody%treatment%($)
Step	
  3:	
  Create	
  a	
  staffing	
  plan	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Phase&1:&Startup&
3rd-party-opinions-
Negotiate-licensing-agreements
Finalize-busines-plan
Engage-investors
Secure-1st-round-financing
Phase&2:&Product&Development
CryoBody-formulation
Antifreeze-biomanufacturing
Rodent-study
Primate-study
Finalize-product-design-
Phase&3:&FDA&Approval&
First-in-man
Pivotal-study
Pilot-study
FDA-approval
Finalize-manufacturing
Phase&4:&Product&Roll<Out&
Marketing-campaign
Initial-sales-force-hires
Design-training-programs
Establish-reimbursement-support
Finalize-product-availability
Year&0& Year&9Year&4 Year&5
Operating&Plan
Year&1 Year&2 Year&3 Year&10Year&6 Year&7 Year&8
1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Manufacturing&
Engineers 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3
Assemblers 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 5 5 5 5 11 11 11 11 11 23 23 23 23 23 23 23 23 23 23 23 23
Total-Manufacturing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 6 6 6 6 13 13 13 13 13 26 26 26 26 26 26 26 26 26 26 26 26
Research&&&Development
Scientists 0 0 0 0 3 3 3 3 3 3 3 3 3 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Engineers- 0 0 0 0 0 0 3 3 3 3 3 3 3 3 7 7 7 7 7 7 7 7 7 7 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
Technicians 0 0 0 0 1 1 2 2 2 2 2 2 5 5 5 5 9 9 9 9 11 11 11 11 11 11 11 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15
Clinical,-regulatory-and-QA 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 2 2 2 2 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
Total-R&D 0 0 0 0 4 4 8 8 8 8 8 8 11 12 14 15 19 19 19 20 22 22 22 23 19 19 19 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23
Sales,&general&&&administrative
Sales-and-marketing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 3 3 3 6 7 7 7 20 20 34 34 41 41 53 54 63 63 72 72 79 79 83 83
Administrative 0 0 0 0 0 0 0 0 1 1 1 1 1 3 3 3 3 3 3 3 7 7 7 7 7 7 7 7 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12
General-Management- 0 0 0 0 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 8 8 8 8 9 9 9 9 10 10 10 10 10 10 10 10 10 10 10 10 10
Total-SG&A 0 0 0 0 2 2 2 2 4 4 4 4 4 6 6 6 6 6 6 7 14 14 14 18 21 22 22 23 41 41 55 56 63 63 75 76 85 85 94 94 101 101 105 105
Total&Staffing
Manufacturing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 6 6 6 6 13 13 13 13 13 26 26 26 26 26 26 26 26 26 26 26 26
Research-&-Development 0 0 0 0 4 4 8 8 8 8 8 8 11 12 14 15 19 19 19 20 22 22 22 23 19 19 19 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23
Sales,-general-&-administrative 0 0 0 0 2 2 2 2 4 4 4 4 4 6 6 6 6 6 6 7 14 14 14 18 21 22 22 23 41 41 55 56 63 63 75 76 85 85 94 94 101 101 105 105
Total&staffing 0 0 0 0 6 6 10 10 12 12 12 12 15 18 20 21 25 25 25 27 38 38 38 47 46 47 47 59 77 77 91 92 112 112 124 125 134 134 143 143 150 150 154 154
Year&9 Year&10Year&0 Year&7 Year&8
Staffing&Plan
Year&1 Year&2 Year&3 Year&4 Year&5 Year&6
Step	
  4:	
  Create	
  salary	
  assumptions	
  
	
  
	
  
Staffing(Plan( Year(1 Year(2 Year(3 Year(4 Year(5 Year(6 Year(7 Year(8 Year(9 Year(10
Manufacturing(
Engineers ())))))))))) ())))))))))) ())))))))))) ())))))))))) 1.0)))))))))))) 1.3)))))))))))) 2.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0))))))))))))
Assemblers ())))))))))) ())))))))))) ())))))))))) ())))))))))) 2.0)))))))))))) 6.5)))))))))))) 11.0))))))))) 23.0))))))))) 23.0))))))))) 23.0)))))))))
Research(&(Development
Scientists 3.0)))))))))))) 3.0)))))))))))) 2.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0))))))))))))
Engineers) 1.5)))))))))))) 3.0)))))))))))) 5.0)))))))))))) 7.0)))))))))))) 7.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0))))))))))))
Technicians 1.5)))))))))))) 2.0)))))))))))) 5.0)))))))))))) 9.0)))))))))))) 11.0))))))))) 12.0))))))))) 15.0))))))))) 15.0))))))))) 15.0))))))))) 15.0)))))))))
Clinical,)regulatory)and)QA ())))))))))) ())))))))))) 1.0)))))))))))) 2.3)))))))))))) 3.3)))))))))))) 4.0)))))))))))) 4.0)))))))))))) 4.0)))))))))))) 4.0)))))))))))) 4.0))))))))))))
Sales,(general(&(administrative
Sales)and)marketing ())))))))))) ())))))))))) ())))))))))) ())))))))))) 3.0)))))))))))) 6.8)))))))))))) 27.0))))))))) 47.3))))))))) 67.5))))))))) 81.0)))))))))
Administrative ())))))))))) 1.0)))))))))))) 2.5)))))))))))) 3.0)))))))))))) 7.0)))))))))))) 7.0)))))))))))) 12.0))))))))) 12.0))))))))) 12.0))))))))) 12.0)))))))))
General)Management) 2.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.3)))))))))))) 5.0)))))))))))) 8.3)))))))))))) 9.3)))))))))))) 10.0))))))))) 10.0))))))))) 10.0)))))))))
Total(Staffing
Manufacturing ())))))))))) ())))))))))) ())))))))))) ())))))))))) 3.0)))))))))))) 7.8)))))))))))) 13.0))))))))) 26.0))))))))) 26.0))))))))) 26.0)))))))))
Research)&)Development 6.0)))))))))))) 8.0)))))))))))) 13.0))))))))) 19.3))))))))) 22.3))))))))) 20.0))))))))) 23.0))))))))) 23.0))))))))) 23.0))))))))) 23.0)))))))))
Sales,)general)&)administrative 2.0)))))))))))) 4.0)))))))))))) 5.5)))))))))))) 6.3)))))))))))) 15.0))))))))) 22.0))))))))) 48.3))))))))) 69.3))))))))) 89.5))))))))) 103.0)))))))
Total)non(manufacturing 8.0)))))))))))) 12.0))))))))) 18.5))))))))) 25.5))))))))) 37.3))))))))) 42.0))))))))) 71.3))))))))) 92.3))))))))) 112.5))))))) 126.0)))))))
Total)staffing)overall 8.0)))))))))))) 12.0))))))))) 18.5))))))))) 25.5))))))))) 40.3))))))))) 49.8))))))))) 84.3))))))))) 118.3))))))) 138.5))))))) 152.0)))))))
Salary(Assumptions Factor Salary(($)
Scientists 2))))))))))))))) 130,000))) 260,000)))
Engineers 2))))))))))))))) 130,000))) 260,000)))
Technicians 2))))))))))))))) 50,000))))) 100,000)))
Clinical,)regulatory,)QA 2))))))))))))))) 130,000))) 260,000)))
Sales)and)marketing 2))))))))))))))) 100,000))) 200,000)))
Administrative 2))))))))))))))) 35,000))))) 70,000)))))
Manufacturing 1.5)))))))))))) 35,000))))) 52,500)))))
General)Management 2))))))))))))))) 215,000))) 430,000)))
Yearly)salary)increase 2.50%
Fully(burdened(salary(($) Year(1 Year(2 Year(3 Year(4 Year(5 Year(6 Year(7 Year(8 Year(9 Year(10
Scientists 260,000))) 266,500))) 273,163))) 279,992))) 286,991))) 294,166))) 301,520))) 309,058))) 316,785))) 324,704)))
Engineers 260,000))) 266,500))) 273,163))) 279,992))) 286,991))) 294,166))) 301,520))) 309,058))) 316,785))) 324,704)))
Technicians 100,000))) 102,500))) 105,063))) 107,689))) 110,381))) 113,141))) 115,969))) 118,869))) 121,840))) 124,886)))
Clinical,)regulatory,)QA 260,000))) 266,500))) 273,163))) 279,992))) 286,991))) 294,166))) 301,520))) 309,058))) 316,785))) 324,704)))
Sales)and)marketing 200,000))) 205,000))) 210,125))) 215,378))) 220,763))) 226,282))) 231,939))) 237,737))) 243,681))) 249,773)))
Administrative 70,000))))) 71,750))))) 73,544))))) 75,382))))) 77,267))))) 79,199))))) 81,179))))) 83,208))))) 85,288))))) 87,420)))))
Manufacturing 52,500))))) 53,813))))) 55,158))))) 56,537))))) 57,950))))) 59,399))))) 60,884))))) 62,406))))) 63,966))))) 65,565)))))
General)Management 430,000))) 440,750))) 451,769))) 463,063))) 474,640))) 486,506))) 498,668))) 511,135))) 523,913))) 537,011)))
Step	
  5:	
  Determine	
  manufacturing	
  costs	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Manufacturing+labor Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10
#"of"engineers +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 1""""""""""""""""""""" 1"""""""""""""""""""" 2""""""""""""""""""" 3"""""""""""""""""""""" 3"""""""""""""""""""""" 3""""""""""""""""""""""
Manufacturing+Costs
Fully"loaded"employee"cost +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 286,991""""""""" 367,708""""""""" 603,041""""""" 927,175""""""""""" 950,354""""""""""" 974,113"""""""""""
#"direct"labor +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 2""""""""""""""""""""" 7"""""""""""""""""""" 11""""""""""""""""" 23"""""""""""""""""""" 23"""""""""""""""""""" 23""""""""""""""""""""
Fully"loaded"employee"cost +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 115,900""""""""" 386,093""""""""" 669,723""""""" 1,435,338""""""" 1,471,221""""""" 1,508,002"""""""
Manufacturing+labor+cost+($) @++++++++++++++++ @++++++++++++++++ @+++++++++++++++++ @+++++++++++++++++ 402,892+++++++++ 753,801+++++++++ 1,272,764++++ 2,362,513+++++++ 2,421,576+++++++ 2,482,115+++++++
Manufacturing+facilities Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10
Cost"per"sq."foot"($) 25.00"""""""""""" 25.63"""""""""""" 26.27""""""""""""" 26.92""""""""""""" 27.60"""""""""""""" 28.29""""""""""""" 28.99"""""""""""" 29.72""""""""""""""" 30.46""""""""""""""" 31.22"""""""""""""""
Inflation N/A 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5%
Sq."footage"/"employee +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 250""""""""""""""""" 240"""""""""""""""" 230""""""""""""""" 220"""""""""""""""""" 210"""""""""""""""""" 200""""""""""""""""""
#"of"manufactruing"employees +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 3""""""""""""""""""""" 8"""""""""""""""""""" 13""""""""""""""""" 26"""""""""""""""""""" 26"""""""""""""""""""" 26""""""""""""""""""""
Sq."footage"required +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 750""""""""""""""""" 1,860""""""""""""" 2,990"""""""""""" 5,720""""""""""""""" 5,460""""""""""""""" 5,200"""""""""""""""
Projected"sq."footage +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 3,000"""""""""""""" 3,000""""""""""""" 3,000"""""""""""" 6,000""""""""""""""" 6,000""""""""""""""" 6,000"""""""""""""""
Manufacturing+facilities+costs+($) @++++++++++++++++ @++++++++++++++++ @+++++++++++++++++ @+++++++++++++++++ 82,786+++++++++++ 84,856+++++++++++ 86,977+++++++++ 178,303++++++++++ 182,760++++++++++ 187,329++++++++++
Raw+materials Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10
Units"sold +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 135"""""""""""""""" 540""""""""""""""" 945"""""""""""""""""" 1,350""""""""""""""" 1,620"""""""""""""""
Raw"material"costs"per"unit"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 5,000""""""""""""" 4,500"""""""""""" 4,050""""""""""""""" 3,645""""""""""""""" 3,281"""""""""""""""
total"cost"units"sold"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 675,000""""""""" 2,430,000"""" 3,827,250""""""" 4,920,750""""""" 5,314,410"""""""
Treatments"sold +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 5,070""""""""""""" 47,190""""""""" 207,480""""""""""" 546,975""""""""""" 1,113,060"""""""
Raw"material"costs"per"treatment"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 40"""""""""""""""""" 36""""""""""""""""" 32"""""""""""""""""""" 29"""""""""""""""""""" 26""""""""""""""""""""
total"cost"treatments"sold +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 202,800""""""""" 1,698,840"""" 6,722,352""""""" 15,949,791""""" 29,211,147"""""
%"improvement N/A N/A N/A N/A N/A 10% 10% 10% 10% 10%
Total+COGS+($) @+++++++++++++++++ 877,800+++++++++ 4,128,840++++ 10,549,602+++++ 20,870,541+++++ 34,525,557+++++
Manufacturing+Costs Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10
Manufacturing"labor"cost"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 402,892""""""""" 753,801""""""""" 1,272,764"""" 2,362,513""""""" 2,421,576""""""" 2,482,115"""""""
Manufacturing"facilities"cost"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 82,786"""""""""""" 84,856""""""""""" 86,977""""""""" 178,303""""""""""" 182,760""""""""""" 187,329"""""""""""
Cost"of"Goods"Sold"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 877,800""""""""" 4,128,840"""" 10,549,602""""" 20,870,541""""" 34,525,557"""""
Total+Manufacturing+Costs+($) @++++++++++++++++ @++++++++++++++++ @+++++++++++++++++ @+++++++++++++++++ 485,678+++++++++ 1,716,456++++++ 5,488,581++++ 13,090,418+++++ 23,474,877+++++ 37,195,001+++++
Step	
  6:	
  Determine	
  operating	
  expenses	
  (R&D)	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
R&D$Spending Year$1 Year$2 Year$3 Year$4 Year$5 Year$6 Year$7 Year$8 Year$9 Year$10
Staff$Costs
#"of"Scientists 3""""""""""""""""""" 3""""""""""""""""""" 2"""""""""""""""""""" 1"""""""""""""""""""" 1""""""""""""""""""""" 1"""""""""""""""""""" 1""""""""""""""""""" 1"""""""""""""""""""""" 1"""""""""""""""""""""" 1""""""""""""""""""""""
Operating$Expenses
Fully"loaded"employee"cost" 780,000"""""""" 799,500"""""""" 546,325""""""""" 279,992""""""""" 286,991""""""""" 294,166""""""""" 301,520""""""" 309,058""""""""""" 316,785""""""""""" 324,704"""""""""""
#"of"Engineers 2""""""""""""""""""" 3""""""""""""""""""" 5"""""""""""""""""""" 7"""""""""""""""""""" 7""""""""""""""""""""" 3"""""""""""""""""""" 3""""""""""""""""""" 3"""""""""""""""""""""" 3"""""""""""""""""""""" 3""""""""""""""""""""""
Fully"loaded"employee"cost" 390,000"""""""" 799,500"""""""" 1,365,813"""""" 1,959,941"""""" 2,008,939"""""" 882,498""""""""" 904,561""""""" 927,175""""""""""" 950,354""""""""""" 974,113"""""""""""
#"of"Technicians 2""""""""""""""""""" 2""""""""""""""""""" 5"""""""""""""""""""" 9"""""""""""""""""""" 11""""""""""""""""""" 12"""""""""""""""""" 15""""""""""""""""" 15"""""""""""""""""""" 15"""""""""""""""""""" 15""""""""""""""""""""
Fully"loaded"employee"cost" 150,000"""""""" 205,000"""""""" 525,313""""""""" 969,202""""""""" 1,214,194"""""" 1,357,690"""""" 1,739,540"""" 1,783,029""""""" 1,827,604""""""" 1,873,294"""""""
#"of"Clinical,"regulatory"&"QA H"""""""""""""""" H"""""""""""""""" 1"""""""""""""""""""" 2"""""""""""""""""""" 3""""""""""""""""""""" 4"""""""""""""""""""" 4""""""""""""""""""" 4"""""""""""""""""""""" 4"""""""""""""""""""""" 4""""""""""""""""""""""
Fully"loaded"employee"cost" H"""""""""""""""" H"""""""""""""""" 273,163""""""""" 629,981""""""""" 932,722""""""""" 1,176,665"""""" 1,206,081"""" 1,236,233""""""" 1,267,139""""""" 1,298,817"""""""
Staff"costs 1,320,000"""" 1,804,000"""" 2,710,613"""""" 3,839,115"""""" 4,442,847"""""" 3,711,019"""""" 4,151,702"""" 4,255,495""""""" 4,361,882""""""" 4,470,929"""""""
Clinical$Trial$Costs
Est."#"of"patientHyear"in"each"year H"""""""""""""""" H"""""""""""""""" H""""""""""""""""" 60"""""""""""""""""" 60""""""""""""""""""" 60"""""""""""""""""" 60""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H""""""""""""""""""
Cost"per"patientHyear 15,000"""""""""" 15,000"""""""""" 15,000""""""""""" 10,000""""""""""" 10,000"""""""""""" 10,000""""""""""" 10,000""""""""" 10,000""""""""""""" 10,000""""""""""""" 10,000"""""""""""""
Clinical"trial"costs H"""""""""""""""" H"""""""""""""""" H""""""""""""""""" 1,200,000"""""" 1,200,000"""""" 1,200,000"""""" 1,200,000"""" H"""""""""""""""""" H"""""""""""""""""" H""""""""""""""""""
PreHClinical"Trial"Costs
Est."#"of"rodentHyears"in"each"year 100""""""""""""""" 100""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H""""""""""""""""""
Cost"per"rodentHyear 500""""""""""""""" 500""""""""""""""" 500"""""""""""""""" 500"""""""""""""""" 500""""""""""""""""" 500"""""""""""""""" 500""""""""""""""" 500"""""""""""""""""" 500"""""""""""""""""" 500""""""""""""""""""
Total"cost"of"rodent"trials 50,000"""""""""" 50,000"""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H""""""""""""""""""
Est."#"of"primateHyears"in"each"year H"""""""""""""""" H"""""""""""""""" 6"""""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H""""""""""""""""""
Cost"per"primateHyear 100,000"""""""" 100,000"""""""" 100,000""""""""" 100,000""""""""" 100,000""""""""" 100,000""""""""" 100,000""""""" 100,000""""""""""" 100,000""""""""""" 100,000"""""""""""
Total"cost"of"primate"trials H"""""""""""""""" H"""""""""""""""" 600,000""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H""""""""""""""""""
PreHclinical"costs 50,000"""""""""" 50,000"""""""""" 600,000""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H""""""""""""""""""
Total$R&D$costs 1,370,000$$$$ 1,854,000$$$$ 3,310,613$$$$$$ 5,039,115$$$$$$ 5,642,847$$$$$$ 4,911,019$$$$$$ 5,351,702$$$$ 4,255,495$$$$$$$ 4,361,882$$$$$$$ 4,470,929$$$$$$$
Step	
  7:	
  Determine	
  operating	
  expenses	
  (SG&A)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
SG&A%Spending Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10
Staff%costs
#"of"sales"and"marketing"reps 2"""""""""""""""" 2"""""""""""""""" 2""""""""""""""""" 2""""""""""""""""" 3""""""""""""""""""""" 7"""""""""""""""""""" 27""""""""""""""""" 47"""""""""""""""""""" 68"""""""""""""""""""" 81""""""""""""""""""""
Fully"loaded"employee"cost"($) 2"""""""""""""""" 2"""""""""""""""" 2""""""""""""""""" 2""""""""""""""""" 662,288""""""""" 1,527,401"""""" 6,262,344"""" 11,233,080""""" 16,448,439""""" 20,231,580"""""
#"of"administrations 2"""""""""""""""" 1""""""""""""""""""" 3"""""""""""""""""""" 3"""""""""""""""""""" 7""""""""""""""""""""" 7"""""""""""""""""""" 12""""""""""""""""" 12"""""""""""""""""""" 12"""""""""""""""""""" 12""""""""""""""""""""
Fully"loaded"employee"cost"($) 2"""""""""""""""" 71,750"""""""""" 183,859""""""""" 226,147""""""""" 540,868""""""""" 554,390""""""""" 974,142""""""" 998,496""""""""""" 1,023,458""""""" 1,049,045"""""""
#"of"general"management 2""""""""""""""""""" 3""""""""""""""""""" 3"""""""""""""""""""" 3"""""""""""""""""""" 5""""""""""""""""""""" 8"""""""""""""""""""" 9""""""""""""""""""" 10"""""""""""""""""""" 10"""""""""""""""""""" 10""""""""""""""""""""
Fully"loaded"employee"cost"($) 860,000"""""""" 1,322,250"""" 1,355,306"""""" 1,504,955"""""" 2,373,198"""""" 4,013,671"""""" 4,612,681"""" 5,111,349""""""" 5,239,132""""""" 5,370,111"""""""
Staff"cost"($) 860,000"""""""" 1,394,000"""" 1,539,166"""""" 1,731,102"""""" 3,576,354"""""" 6,095,462"""""" 11,849,168"" 17,342,925""""" 22,711,030""""" 26,650,736"""""
Facilitiees%costs
cost"per"sq."foot"($) 25.00"""""""""""" 25.63"""""""""""" 26.27""""""""""""" 26.92""""""""""""" 27.60"""""""""""""" 28.29""""""""""""" 28.99"""""""""""" 29.72""""""""""""""" 30.46""""""""""""""" 31.22"""""""""""""""
Inflation N/A 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5%
Sq."footage"/"employee 200""""""""""""""" 200""""""""""""""" 200"""""""""""""""" 200"""""""""""""""" 200""""""""""""""""" 200"""""""""""""""" 200""""""""""""""" 200"""""""""""""""""" 200"""""""""""""""""" 200""""""""""""""""""
#"of"employees 2""""""""""""""""""" 4""""""""""""""""""" 6"""""""""""""""""""" 6"""""""""""""""""""" 15""""""""""""""""""" 22"""""""""""""""""" 48""""""""""""""""" 69"""""""""""""""""""" 90"""""""""""""""""""" 103""""""""""""""""""
Sq."footage"required 400""""""""""""""" 800""""""""""""""" 1,100""""""""""""" 1,250""""""""""""" 3,000"""""""""""""" 4,400""""""""""""" 9,650"""""""""""" 13,850""""""""""""" 17,900""""""""""""" 20,600"""""""""""""
Projected"sq."footage 1,000"""""""""""" 1,000"""""""""""" 3,000""""""""""""" 3,000""""""""""""" 15,000"""""""""""" 15,000""""""""""" 15,000""""""""" 15,000""""""""""""" 25,000""""""""""""" 25,000"""""""""""""
Facilities"cost"($) 25,000"""""""""" 25,625"""""""""" 78,797""""""""""" 80,767""""""""""" 413,930""""""""" 424,278""""""""" 434,885""""""" 445,757""""""""""" 761,502""""""""""" 780,539"""""""""""
Total"SG&A"cost"($) 885,000"""""""" 1,419,625"""" 1,617,963"""""" 1,811,868"""""" 3,990,284"""""" 6,519,740"""""" 12,284,053"" 17,788,682""""" 23,472,532""""" 27,431,275"""""
Total%Operating%Costs Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10
R&D"costs"($) 1,370,000"""" 1,854,000"""" 3,310,613"""""" 5,039,115"""""" 5,642,847"""""" 4,911,019"""""" 5,351,702"""" 4,255,495""""""" 4,361,882""""""" 4,470,929"""""""
SG&A"costs"($) 885,000"""""""" 1,419,625"""" 1,617,963"""""" 1,811,868"""""" 3,990,284"""""" 6,519,740"""""" 12,284,053"" 17,788,682""""" 23,472,532""""" 27,431,275"""""
Total%operating%costs%($) 2,255,000%%%% 3,273,625%%%% 4,928,575%%%%%% 6,850,984%%%%%% 9,633,130%%%%%% 11,430,759%%% 17,635,755% 22,044,177%%%%% 27,834,414%%%%% 31,902,205%%%%%
Step	
  8:	
  Create	
  an	
  Income	
  Statement	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Revenue Year)1 Year)2 Year)3 Year)4 Year)5 Year)6 Year)7 Year)8 Year)9 Year)10
Revenue)($) 7))))))) 7)))))))))))))))) 7))))))))))))))))) 7))))))))))))))))) 7))))))))))))))))) 9,555,000)))))) 51,158,250) 149,837,688))) 333,479,638))) 615,521,105)))
Manufacturing+costs+($) 1 1 1 1 485,678+++++++++ 1,716,456++++++ 5,488,581++++ 13,090,418+++++ 23,474,877+++++ 37,195,001+++++
Gross+margin+($) 1 1 1 1 (485,678)++++++++ 7,838,544++++++ 45,669,669++ 136,747,270+++ 310,004,760+++ 578,326,104+++
gross+margin+(%+of+sales) N/A N/A N/A N/A N/A 82% 89% 91% 93% 94%
Operating)expenses Year)1 Year)2 Year)3 Year)4 Year)5 Year)6 Year)7 Year)8 Year)9 Year)10
R&D+costs+($) 1,370,000++++ 1,854,000++++ 3,310,613++++++ 5,039,115++++++ 5,642,847++++++ 4,911,019++++++ 5,351,702++++ 4,255,495+++++++ 4,361,882+++++++ 4,470,929+++++++
%+of+sales N/A N/A N/A N/A N/A 51% 10% 3% 1% 1%
SG&A+costs+($) 885,000++++++++ 1,419,625++++ 1,617,963++++++ 1,811,868++++++ 3,990,284++++++ 6,519,740++++++ 12,284,053++ 17,788,682+++++ 23,472,532+++++ 27,431,275+++++
%+of+sales N/A N/A N/A N/A N/A 68% 24% 12% 7% 4%
SG&A+facility+costs+($) 25,000++++++++++ 25,625++++++++++ 78,797+++++++++++ 80,767+++++++++++ 413,930+++++++++ 424,278+++++++++ 434,885+++++++ 445,757+++++++++++ 761,502+++++++++++ 780,539+++++++++++
%+of+sales N/A N/A N/A N/A N/A 4% 1% 0.30% 0.23% 0.13%
Total)operating)expenses)($) 2,255,000)))) 3,273,625)))) 4,928,575)))))) 6,850,984)))))) 9,633,130)))))) 11,430,759))) 17,635,755) 22,044,177))))) 27,834,414))))) 31,902,205)))))
%+of+sales N/A N/A N/A N/A N/A 120% 34% 15% 8% 5%
Pre7tax)operating)profit) (2,255,000)))) (3,273,625)))) (4,928,575))))) (6,850,984))))) (10,118,808))) (3,592,215))))) 28,033,914) 114,703,093))) 282,170,346))) 546,423,900)))
Operating+Margin 138% 55% 77% 85% 89%
Income)Statement
Step	
  9:	
  Create	
  a	
  Cash	
  Flow	
  Statement	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10
Pre1tax%operating%profit%(loss) (2,255,000)%%% (3,273,625)%%% (4,928,575)%%%% (6,850,984)%%%% (10,118,808)%% (3,592,215)%%%% 28,033,914% 114,703,093%%% 282,170,346%%% 546,423,900%%%
Capital%equipment%purchased
#"of"non&manufacturing"employees 8""""""""""""""""""" 12""""""""""""""""" 19"""""""""""""""""" 26"""""""""""""""""" 37""""""""""""""""""" 42"""""""""""""""""" 71""""""""""""""""" 92"""""""""""""""""""" 113"""""""""""""""""" 126""""""""""""""""""
Cost"of"employee"supplies" 7,500"""""""""""" 7,500"""""""""""" 7,500""""""""""""" 7,500""""""""""""" 7,500"""""""""""""" 7,500""""""""""""" 7,500"""""""""""" 7,500""""""""""""""" 7,500""""""""""""""" 7,500"""""""""""""""
Total"cost"of"employee"supplies" 60,000"""""""""" 90,000"""""""""" 138,750""""""""" 191,250""""""""" 279,375""""""""" 315,000""""""""" 534,375""""""" 691,875""""""""""" 843,750""""""""""" 945,000"""""""""""
Clean"room"($) 100,000""""""""" 500,000""""""""" 300,000"""""""""""
Manufacturing"equipment"($) 250,000"""""""" 250,000"""""""" 250,000""""""""" 250,000""""""""" &""""""""""""""""" &""""""""""""""""" &""""""""""""""" &"""""""""""""""""" &"""""""""""""""""" &""""""""""""""""""
Total%capital%equipment%purchase%($) 310,000%%%%%%% 340,000%%%%%%% 488,750%%%%%%%%% 441,250%%%%%%%%% 779,375%%%%%%%%% 315,000%%%%%%%%% 534,375%%%%%%% 691,875%%%%%%%%%% 1,143,750%%%%%%% 945,000%%%%%%%%%%
Raw"material"costs"($) &"""""""""""""""" &"""""""""""""""" &""""""""""""""""" &""""""""""""""""" &""""""""""""""""" 877,800""""""""" 4,128,840"""" 10,549,602""""" 20,870,541""""" 34,525,557"""""
Factor 0.35"""""""""""""" 0.35"""""""""""""" 0.35""""""""""""""" 0.35""""""""""""""" 0.35"""""""""""""""" 0.35""""""""""""""" 0.35"""""""""""""" 0.35""""""""""""""""" 0.35""""""""""""""""" 0.35"""""""""""""""""
Inventory%build 1%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%%% 307,230%%%%%%%%% 1,445,094%%%% 3,692,361%%%%%%% 7,304,689%%%%%%% 12,083,945%%%%%
Total"cash"flow"from"the"year (1,945,000)""" (2,933,625)""" (4,439,825)"""" (6,409,734)"""" (9,339,433)""""" (3,277,215)"""" 28,568,289"" 115,394,968""" 283,314,096""" 547,368,900"""
Cumulative"cash"flow (1,945,000)""" (4,878,625)""" (9,318,450)"""" (15,728,184)"" (25,067,617)"" (28,344,832)"" 223,458""""""" 115,618,426""" 398,932,522""" 946,301,421"""
Cash%needs Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10
cash"balance (1,945,000)""" (2,878,625)""" 681,550""""""""" (5,728,184)"""" (5,067,617)""""" 1,655,168"""""" 30,223,458""
suggested"amount"financed 2,000,000"""" 8,000,000"""" 10,000,000""" 10,000,000""""
post&financing"cash"in"the"bank 55,000"""""""""" 5,121,375"""" 681,550""""""""" 4,271,816"""""" 4,932,383"""""" 1,655,168"""""" 30,446,915""
Cash%Flow%Statement
Questions?	
  	
  
Hit	
  me	
  up	
  –	
  rogersblakeg@gmail.com	
  
	
  

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How to determine a startup’s cash needs

  • 1. Everything  should  be  linked  together  in  an  Excel  workbook  and   flow  like  this…            
  • 2. 9  Steps     1. Operating  plan   2. Market  model   3. Staffing  plan   4. Salary  assumptions   5. Manufacturing  costs   6. R&D  expenses   7. SG&A  expenses   8. Income  statement   9. Cash  flow  statement            
  • 3. Step  1:    Create  an  operating  plan                             1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Phase&1:&Startup& 3rd-party-opinions- Negotiate-licensing-agreements Finalize-busines-plan Engage-investors Secure-1st-round-financing Phase&2:&Product&Development CryoBody-formulation Antifreeze-biomanufacturing Rodent-study Primate-study Finalize-product-design- Phase&3:&FDA&Approval& First-in-man Pivotal-study Pilot-study FDA-approval Finalize-manufacturing Phase&4:&Product&Roll<Out& Marketing-campaign Initial-sales-force-hires Design-training-programs Establish-reimbursement-support Finalize-product-availability Year&0& Year&4 Year&5 Operating&Plan Year&1 Year&2 Year&3 Year&6
  • 4. Step  2:  Create  a  market  model                     # 4,300,000%%%%%%%%% 400%%%%%%%%%%%%%%%%%%%% 12% 13% 30,000%%%%%%%%%%%%%%% 15% 2% 52,000%%%%%%%%%%%%%%% 2% 2% Year&1 Year&2 Year&3 Year&4 Year&5 Year&6 Year&7 Year&8 Year&9 Year&10 CE%Mark FDA%Approval 4,300,000%%%%%%%%% 4,816,000%%%%%%%%% 5,393,920%%%%%%%%% 6,041,190%%%%%%%%% 6,766,133%%%%%%%%% 7,578,069%%%%%%%%% 8,487,438%%%%%%%%% 9,505,930%%%%%%%%% 10,646,642%%%%%%% 11,924,239%%%%%%% 1,235,000,000& 1,383,200,000& 1,549,184,000& 1,735,086,080& 1,943,296,410& 2,176,491,979& 2,437,671,016& 2,730,191,538& 3,057,814,523& 3,424,752,265& ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 0.1% 1.0% 3.0% 6.0% 10.0% 14.0% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 6,766%%%%%%%%%%%%%%%%% 75,781%%%%%%%%%%%%%%% 254,623%%%%%%%%%%%%% 570,356%%%%%%%%%%%%% 1,064,664%%%%%%%%% 1,669,393%%%%%%%%% 400 396%%%%%%%%%%%%%%%%%%%% 392%%%%%%%%%%%%%%%%%%%% 388%%%%%%%%%%%%%%%%%%%% 384%%%%%%%%%%%%%%%%%%%% 380%%%%%%%%%%%%%%%%%%%% 377%%%%%%%%%%%%%%%%%%%% 373%%%%%%%%%%%%%%%%%%%% 369%%%%%%%%%%%%%%%%%%%% 365%%%%%%%%%%%%%%%%%%%% 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2,599,808&&&&&&&&& 28,826,674&&&&&&& 95,889,048&&&&&&& 212,643,552&&&&& 392,965,284&&&&& 610,007,870&&&&& Year&1& Year&2 Year&3 Year&4 Year&5 Year&6 Year&7 Year&8 Year&9 Year&10 30000 30600 31212 31836 32473 33122 33785 34461 35150 35853 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 4,500%%%%%%%%%%%%%%%%% 4,600%%%%%%%%%%%%%%%%% 4,700%%%%%%%%%%%%%%%%% 4,800%%%%%%%%%%%%%%%%% 4,900%%%%%%%%%%%%%%%%% 5,000%%%%%%%%%%%%%%%%% 5,100%%%%%%%%%%%%%%%%% 5,200%%%%%%%%%%%%%%%%% 5,300%%%%%%%%%%%%%%%%% 5,400%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 6.75%%%%%%%%%%%%%%%%%%% 27.00%%%%%%%%%%%%%%%%% 47.25%%%%%%%%%%%%%%%%% 67.50%%%%%%%%%%%%%%%%% 81.00%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 135%%%%%%%%%%%%%%%%%%%% 540%%%%%%%%%%%%%%%%%%%% 945%%%%%%%%%%%%%%%%%%%% 1,350%%%%%%%%%%%%%%%%% 1,620%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 3% 13% 30% 55% 85% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 135%%%%%%%%%%%%%%%%%%%% 540%%%%%%%%%%%%%%%%%%%% 945%%%%%%%%%%%%%%%%%%%% 1,350%%%%%%%%%%%%%%%%% 1,620%%%%%%%%%%%%%%%%% 52,000%%%%%%%%%%%%%%% 51,480%%%%%%%%%%%%%%% 50,965%%%%%%%%%%%%%%% 50,456%%%%%%%%%%%%%%% 49,951%%%%%%%%%%%%%%% 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 7,020,000&&&&&&&&& 27,799,200&&&&&&& 48,162,114&&&&&&& 68,114,990&&&&&&& 80,920,608&&&&&&& ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 2%%%%%%%%%%%%%%%%%%%%%%%% 3%%%%%%%%%%%%%%%%%%%%%%%% 4%%%%%%%%%%%%%%%%%%%%%%%% 5%%%%%%%%%%%%%%%%%%%%%%%% 6%%%%%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 5,070%%%%%%%%%%%%%%%%% 47,190%%%%%%%%%%%%%%% 207,480%%%%%%%%%%%%% 546,975%%%%%%%%%%%%% 1,113,060%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% ;%%%%%%%%%%%%%%%%%%%% 500%%%%%%%%%%%%%%%%%%%% 495%%%%%%%%%%%%%%%%%%%% 490%%%%%%%%%%%%%%%%%%%% 485%%%%%%%%%%%%%%%%%%%% 480%%%%%%%%%%%%%%%%%%%% 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2,535,000&&&&&&&&& 23,359,050&&&&&&& 101,675,574&&&&& 265,364,648&&&&& 534,600,497&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 2&&&&&&&&&&&&&&&&&&&& 9,555,000&&&&&&&&& 51,158,250&&&&&&& 149,837,688&&&&& 333,479,638&&&&& 615,521,105&&&&&Total&Revenue American%Society%of%Plastic%Surgery American%Society%of%Plastic%Surgery American%Society%of%Plastic%Surgery Kalorama%Information Easton%Associates Easton%Associates US%population%statistics Company%research Company%research Estimate Revenue&Treatments&($) Direct%sales%force Practice%sites%trained %%of%total%practice%sites%trained Total%capital%equipment%units%sold ASP%CryoBody%treatment%($) Practice%sites% %%"premium"%sites" Aesthetic%physician%practice%sites &Bottom2up&World&Market&Model Revenue&Capital&Equipment&($) #%practice%sites%trained%quarterly%per%sales%rep ASP%CryoBody%capital%units%($) Estimated%#%of%treatments%per%week%per%unit Total%treatments%sold Top2down&World&Market&Model Total%units%sold ASP%botox%treatment%($) Revenue&($) %%Market%share%of%botox%treatmenents Total&market&size&($) Key%milestones Total%botox%treatments%performed %%annual%decrease%of%ASP Source Botox%market%compound%annual%growth%rate Key&Assumptions #%of%world;wide%botox%treatments%(approx.) Botox%treatment%compound%annual%growth%rate #%of%aesthetic%physician%practice%sites%world;wide Average%selling%price%(ASP)%of%botox%treatment%($) Population%growth%rate %%"premium"%practice%sites Average%selling%price%(ASP)%CryoBody%capital%unit%($) Average%selling%price%(ASP)%CryoBody%treatment%($)
  • 5. Step  3:  Create  a  staffing  plan                     1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Phase&1:&Startup& 3rd-party-opinions- Negotiate-licensing-agreements Finalize-busines-plan Engage-investors Secure-1st-round-financing Phase&2:&Product&Development CryoBody-formulation Antifreeze-biomanufacturing Rodent-study Primate-study Finalize-product-design- Phase&3:&FDA&Approval& First-in-man Pivotal-study Pilot-study FDA-approval Finalize-manufacturing Phase&4:&Product&Roll<Out& Marketing-campaign Initial-sales-force-hires Design-training-programs Establish-reimbursement-support Finalize-product-availability Year&0& Year&9Year&4 Year&5 Operating&Plan Year&1 Year&2 Year&3 Year&10Year&6 Year&7 Year&8 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Manufacturing& Engineers 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 Assemblers 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 5 5 5 5 11 11 11 11 11 23 23 23 23 23 23 23 23 23 23 23 23 Total-Manufacturing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 6 6 6 6 13 13 13 13 13 26 26 26 26 26 26 26 26 26 26 26 26 Research&&&Development Scientists 0 0 0 0 3 3 3 3 3 3 3 3 3 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Engineers- 0 0 0 0 0 0 3 3 3 3 3 3 3 3 7 7 7 7 7 7 7 7 7 7 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 Technicians 0 0 0 0 1 1 2 2 2 2 2 2 5 5 5 5 9 9 9 9 11 11 11 11 11 11 11 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 Clinical,-regulatory-and-QA 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 2 2 2 2 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 Total-R&D 0 0 0 0 4 4 8 8 8 8 8 8 11 12 14 15 19 19 19 20 22 22 22 23 19 19 19 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 Sales,&general&&&administrative Sales-and-marketing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 3 3 3 6 7 7 7 20 20 34 34 41 41 53 54 63 63 72 72 79 79 83 83 Administrative 0 0 0 0 0 0 0 0 1 1 1 1 1 3 3 3 3 3 3 3 7 7 7 7 7 7 7 7 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 General-Management- 0 0 0 0 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 8 8 8 8 9 9 9 9 10 10 10 10 10 10 10 10 10 10 10 10 10 Total-SG&A 0 0 0 0 2 2 2 2 4 4 4 4 4 6 6 6 6 6 6 7 14 14 14 18 21 22 22 23 41 41 55 56 63 63 75 76 85 85 94 94 101 101 105 105 Total&Staffing Manufacturing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 6 6 6 6 13 13 13 13 13 26 26 26 26 26 26 26 26 26 26 26 26 Research-&-Development 0 0 0 0 4 4 8 8 8 8 8 8 11 12 14 15 19 19 19 20 22 22 22 23 19 19 19 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 Sales,-general-&-administrative 0 0 0 0 2 2 2 2 4 4 4 4 4 6 6 6 6 6 6 7 14 14 14 18 21 22 22 23 41 41 55 56 63 63 75 76 85 85 94 94 101 101 105 105 Total&staffing 0 0 0 0 6 6 10 10 12 12 12 12 15 18 20 21 25 25 25 27 38 38 38 47 46 47 47 59 77 77 91 92 112 112 124 125 134 134 143 143 150 150 154 154 Year&9 Year&10Year&0 Year&7 Year&8 Staffing&Plan Year&1 Year&2 Year&3 Year&4 Year&5 Year&6
  • 6. Step  4:  Create  salary  assumptions       Staffing(Plan( Year(1 Year(2 Year(3 Year(4 Year(5 Year(6 Year(7 Year(8 Year(9 Year(10 Manufacturing( Engineers ())))))))))) ())))))))))) ())))))))))) ())))))))))) 1.0)))))))))))) 1.3)))))))))))) 2.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) Assemblers ())))))))))) ())))))))))) ())))))))))) ())))))))))) 2.0)))))))))))) 6.5)))))))))))) 11.0))))))))) 23.0))))))))) 23.0))))))))) 23.0))))))))) Research(&(Development Scientists 3.0)))))))))))) 3.0)))))))))))) 2.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) 1.0)))))))))))) Engineers) 1.5)))))))))))) 3.0)))))))))))) 5.0)))))))))))) 7.0)))))))))))) 7.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) Technicians 1.5)))))))))))) 2.0)))))))))))) 5.0)))))))))))) 9.0)))))))))))) 11.0))))))))) 12.0))))))))) 15.0))))))))) 15.0))))))))) 15.0))))))))) 15.0))))))))) Clinical,)regulatory)and)QA ())))))))))) ())))))))))) 1.0)))))))))))) 2.3)))))))))))) 3.3)))))))))))) 4.0)))))))))))) 4.0)))))))))))) 4.0)))))))))))) 4.0)))))))))))) 4.0)))))))))))) Sales,(general(&(administrative Sales)and)marketing ())))))))))) ())))))))))) ())))))))))) ())))))))))) 3.0)))))))))))) 6.8)))))))))))) 27.0))))))))) 47.3))))))))) 67.5))))))))) 81.0))))))))) Administrative ())))))))))) 1.0)))))))))))) 2.5)))))))))))) 3.0)))))))))))) 7.0)))))))))))) 7.0)))))))))))) 12.0))))))))) 12.0))))))))) 12.0))))))))) 12.0))))))))) General)Management) 2.0)))))))))))) 3.0)))))))))))) 3.0)))))))))))) 3.3)))))))))))) 5.0)))))))))))) 8.3)))))))))))) 9.3)))))))))))) 10.0))))))))) 10.0))))))))) 10.0))))))))) Total(Staffing Manufacturing ())))))))))) ())))))))))) ())))))))))) ())))))))))) 3.0)))))))))))) 7.8)))))))))))) 13.0))))))))) 26.0))))))))) 26.0))))))))) 26.0))))))))) Research)&)Development 6.0)))))))))))) 8.0)))))))))))) 13.0))))))))) 19.3))))))))) 22.3))))))))) 20.0))))))))) 23.0))))))))) 23.0))))))))) 23.0))))))))) 23.0))))))))) Sales,)general)&)administrative 2.0)))))))))))) 4.0)))))))))))) 5.5)))))))))))) 6.3)))))))))))) 15.0))))))))) 22.0))))))))) 48.3))))))))) 69.3))))))))) 89.5))))))))) 103.0))))))) Total)non(manufacturing 8.0)))))))))))) 12.0))))))))) 18.5))))))))) 25.5))))))))) 37.3))))))))) 42.0))))))))) 71.3))))))))) 92.3))))))))) 112.5))))))) 126.0))))))) Total)staffing)overall 8.0)))))))))))) 12.0))))))))) 18.5))))))))) 25.5))))))))) 40.3))))))))) 49.8))))))))) 84.3))))))))) 118.3))))))) 138.5))))))) 152.0))))))) Salary(Assumptions Factor Salary(($) Scientists 2))))))))))))))) 130,000))) 260,000))) Engineers 2))))))))))))))) 130,000))) 260,000))) Technicians 2))))))))))))))) 50,000))))) 100,000))) Clinical,)regulatory,)QA 2))))))))))))))) 130,000))) 260,000))) Sales)and)marketing 2))))))))))))))) 100,000))) 200,000))) Administrative 2))))))))))))))) 35,000))))) 70,000))))) Manufacturing 1.5)))))))))))) 35,000))))) 52,500))))) General)Management 2))))))))))))))) 215,000))) 430,000))) Yearly)salary)increase 2.50% Fully(burdened(salary(($) Year(1 Year(2 Year(3 Year(4 Year(5 Year(6 Year(7 Year(8 Year(9 Year(10 Scientists 260,000))) 266,500))) 273,163))) 279,992))) 286,991))) 294,166))) 301,520))) 309,058))) 316,785))) 324,704))) Engineers 260,000))) 266,500))) 273,163))) 279,992))) 286,991))) 294,166))) 301,520))) 309,058))) 316,785))) 324,704))) Technicians 100,000))) 102,500))) 105,063))) 107,689))) 110,381))) 113,141))) 115,969))) 118,869))) 121,840))) 124,886))) Clinical,)regulatory,)QA 260,000))) 266,500))) 273,163))) 279,992))) 286,991))) 294,166))) 301,520))) 309,058))) 316,785))) 324,704))) Sales)and)marketing 200,000))) 205,000))) 210,125))) 215,378))) 220,763))) 226,282))) 231,939))) 237,737))) 243,681))) 249,773))) Administrative 70,000))))) 71,750))))) 73,544))))) 75,382))))) 77,267))))) 79,199))))) 81,179))))) 83,208))))) 85,288))))) 87,420))))) Manufacturing 52,500))))) 53,813))))) 55,158))))) 56,537))))) 57,950))))) 59,399))))) 60,884))))) 62,406))))) 63,966))))) 65,565))))) General)Management 430,000))) 440,750))) 451,769))) 463,063))) 474,640))) 486,506))) 498,668))) 511,135))) 523,913))) 537,011)))
  • 7. Step  5:  Determine  manufacturing  costs                 Manufacturing+labor Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10 #"of"engineers +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 1""""""""""""""""""""" 1"""""""""""""""""""" 2""""""""""""""""""" 3"""""""""""""""""""""" 3"""""""""""""""""""""" 3"""""""""""""""""""""" Manufacturing+Costs Fully"loaded"employee"cost +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 286,991""""""""" 367,708""""""""" 603,041""""""" 927,175""""""""""" 950,354""""""""""" 974,113""""""""""" #"direct"labor +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 2""""""""""""""""""""" 7"""""""""""""""""""" 11""""""""""""""""" 23"""""""""""""""""""" 23"""""""""""""""""""" 23"""""""""""""""""""" Fully"loaded"employee"cost +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 115,900""""""""" 386,093""""""""" 669,723""""""" 1,435,338""""""" 1,471,221""""""" 1,508,002""""""" Manufacturing+labor+cost+($) @++++++++++++++++ @++++++++++++++++ @+++++++++++++++++ @+++++++++++++++++ 402,892+++++++++ 753,801+++++++++ 1,272,764++++ 2,362,513+++++++ 2,421,576+++++++ 2,482,115+++++++ Manufacturing+facilities Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10 Cost"per"sq."foot"($) 25.00"""""""""""" 25.63"""""""""""" 26.27""""""""""""" 26.92""""""""""""" 27.60"""""""""""""" 28.29""""""""""""" 28.99"""""""""""" 29.72""""""""""""""" 30.46""""""""""""""" 31.22""""""""""""""" Inflation N/A 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% Sq."footage"/"employee +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 250""""""""""""""""" 240"""""""""""""""" 230""""""""""""""" 220"""""""""""""""""" 210"""""""""""""""""" 200"""""""""""""""""" #"of"manufactruing"employees +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 3""""""""""""""""""""" 8"""""""""""""""""""" 13""""""""""""""""" 26"""""""""""""""""""" 26"""""""""""""""""""" 26"""""""""""""""""""" Sq."footage"required +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 750""""""""""""""""" 1,860""""""""""""" 2,990"""""""""""" 5,720""""""""""""""" 5,460""""""""""""""" 5,200""""""""""""""" Projected"sq."footage +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 3,000"""""""""""""" 3,000""""""""""""" 3,000"""""""""""" 6,000""""""""""""""" 6,000""""""""""""""" 6,000""""""""""""""" Manufacturing+facilities+costs+($) @++++++++++++++++ @++++++++++++++++ @+++++++++++++++++ @+++++++++++++++++ 82,786+++++++++++ 84,856+++++++++++ 86,977+++++++++ 178,303++++++++++ 182,760++++++++++ 187,329++++++++++ Raw+materials Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10 Units"sold +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 135"""""""""""""""" 540""""""""""""""" 945"""""""""""""""""" 1,350""""""""""""""" 1,620""""""""""""""" Raw"material"costs"per"unit"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 5,000""""""""""""" 4,500"""""""""""" 4,050""""""""""""""" 3,645""""""""""""""" 3,281""""""""""""""" total"cost"units"sold"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 675,000""""""""" 2,430,000"""" 3,827,250""""""" 4,920,750""""""" 5,314,410""""""" Treatments"sold +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 5,070""""""""""""" 47,190""""""""" 207,480""""""""""" 546,975""""""""""" 1,113,060""""""" Raw"material"costs"per"treatment"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 40"""""""""""""""""" 36""""""""""""""""" 32"""""""""""""""""""" 29"""""""""""""""""""" 26"""""""""""""""""""" total"cost"treatments"sold +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 202,800""""""""" 1,698,840"""" 6,722,352""""""" 15,949,791""""" 29,211,147""""" %"improvement N/A N/A N/A N/A N/A 10% 10% 10% 10% 10% Total+COGS+($) @+++++++++++++++++ 877,800+++++++++ 4,128,840++++ 10,549,602+++++ 20,870,541+++++ 34,525,557+++++ Manufacturing+Costs Year+1 Year+2 Year+3 Year+4 Year+5 Year+6 Year+7 Year+8 Year+9 Year+10 Manufacturing"labor"cost"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 402,892""""""""" 753,801""""""""" 1,272,764"""" 2,362,513""""""" 2,421,576""""""" 2,482,115""""""" Manufacturing"facilities"cost"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" 82,786"""""""""""" 84,856""""""""""" 86,977""""""""" 178,303""""""""""" 182,760""""""""""" 187,329""""""""""" Cost"of"Goods"Sold"($) +"""""""""""""""" +"""""""""""""""" +""""""""""""""""" +""""""""""""""""" +""""""""""""""""" 877,800""""""""" 4,128,840"""" 10,549,602""""" 20,870,541""""" 34,525,557""""" Total+Manufacturing+Costs+($) @++++++++++++++++ @++++++++++++++++ @+++++++++++++++++ @+++++++++++++++++ 485,678+++++++++ 1,716,456++++++ 5,488,581++++ 13,090,418+++++ 23,474,877+++++ 37,195,001+++++
  • 8. Step  6:  Determine  operating  expenses  (R&D)                             R&D$Spending Year$1 Year$2 Year$3 Year$4 Year$5 Year$6 Year$7 Year$8 Year$9 Year$10 Staff$Costs #"of"Scientists 3""""""""""""""""""" 3""""""""""""""""""" 2"""""""""""""""""""" 1"""""""""""""""""""" 1""""""""""""""""""""" 1"""""""""""""""""""" 1""""""""""""""""""" 1"""""""""""""""""""""" 1"""""""""""""""""""""" 1"""""""""""""""""""""" Operating$Expenses Fully"loaded"employee"cost" 780,000"""""""" 799,500"""""""" 546,325""""""""" 279,992""""""""" 286,991""""""""" 294,166""""""""" 301,520""""""" 309,058""""""""""" 316,785""""""""""" 324,704""""""""""" #"of"Engineers 2""""""""""""""""""" 3""""""""""""""""""" 5"""""""""""""""""""" 7"""""""""""""""""""" 7""""""""""""""""""""" 3"""""""""""""""""""" 3""""""""""""""""""" 3"""""""""""""""""""""" 3"""""""""""""""""""""" 3"""""""""""""""""""""" Fully"loaded"employee"cost" 390,000"""""""" 799,500"""""""" 1,365,813"""""" 1,959,941"""""" 2,008,939"""""" 882,498""""""""" 904,561""""""" 927,175""""""""""" 950,354""""""""""" 974,113""""""""""" #"of"Technicians 2""""""""""""""""""" 2""""""""""""""""""" 5"""""""""""""""""""" 9"""""""""""""""""""" 11""""""""""""""""""" 12"""""""""""""""""" 15""""""""""""""""" 15"""""""""""""""""""" 15"""""""""""""""""""" 15"""""""""""""""""""" Fully"loaded"employee"cost" 150,000"""""""" 205,000"""""""" 525,313""""""""" 969,202""""""""" 1,214,194"""""" 1,357,690"""""" 1,739,540"""" 1,783,029""""""" 1,827,604""""""" 1,873,294""""""" #"of"Clinical,"regulatory"&"QA H"""""""""""""""" H"""""""""""""""" 1"""""""""""""""""""" 2"""""""""""""""""""" 3""""""""""""""""""""" 4"""""""""""""""""""" 4""""""""""""""""""" 4"""""""""""""""""""""" 4"""""""""""""""""""""" 4"""""""""""""""""""""" Fully"loaded"employee"cost" H"""""""""""""""" H"""""""""""""""" 273,163""""""""" 629,981""""""""" 932,722""""""""" 1,176,665"""""" 1,206,081"""" 1,236,233""""""" 1,267,139""""""" 1,298,817""""""" Staff"costs 1,320,000"""" 1,804,000"""" 2,710,613"""""" 3,839,115"""""" 4,442,847"""""" 3,711,019"""""" 4,151,702"""" 4,255,495""""""" 4,361,882""""""" 4,470,929""""""" Clinical$Trial$Costs Est."#"of"patientHyear"in"each"year H"""""""""""""""" H"""""""""""""""" H""""""""""""""""" 60"""""""""""""""""" 60""""""""""""""""""" 60"""""""""""""""""" 60""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" Cost"per"patientHyear 15,000"""""""""" 15,000"""""""""" 15,000""""""""""" 10,000""""""""""" 10,000"""""""""""" 10,000""""""""""" 10,000""""""""" 10,000""""""""""""" 10,000""""""""""""" 10,000""""""""""""" Clinical"trial"costs H"""""""""""""""" H"""""""""""""""" H""""""""""""""""" 1,200,000"""""" 1,200,000"""""" 1,200,000"""""" 1,200,000"""" H"""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" PreHClinical"Trial"Costs Est."#"of"rodentHyears"in"each"year 100""""""""""""""" 100""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" Cost"per"rodentHyear 500""""""""""""""" 500""""""""""""""" 500"""""""""""""""" 500"""""""""""""""" 500""""""""""""""""" 500"""""""""""""""" 500""""""""""""""" 500"""""""""""""""""" 500"""""""""""""""""" 500"""""""""""""""""" Total"cost"of"rodent"trials 50,000"""""""""" 50,000"""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" Est."#"of"primateHyears"in"each"year H"""""""""""""""" H"""""""""""""""" 6"""""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" Cost"per"primateHyear 100,000"""""""" 100,000"""""""" 100,000""""""""" 100,000""""""""" 100,000""""""""" 100,000""""""""" 100,000""""""" 100,000""""""""""" 100,000""""""""""" 100,000""""""""""" Total"cost"of"primate"trials H"""""""""""""""" H"""""""""""""""" 600,000""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" PreHclinical"costs 50,000"""""""""" 50,000"""""""""" 600,000""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""""" H""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" H"""""""""""""""""" Total$R&D$costs 1,370,000$$$$ 1,854,000$$$$ 3,310,613$$$$$$ 5,039,115$$$$$$ 5,642,847$$$$$$ 4,911,019$$$$$$ 5,351,702$$$$ 4,255,495$$$$$$$ 4,361,882$$$$$$$ 4,470,929$$$$$$$
  • 9. Step  7:  Determine  operating  expenses  (SG&A)                   SG&A%Spending Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10 Staff%costs #"of"sales"and"marketing"reps 2"""""""""""""""" 2"""""""""""""""" 2""""""""""""""""" 2""""""""""""""""" 3""""""""""""""""""""" 7"""""""""""""""""""" 27""""""""""""""""" 47"""""""""""""""""""" 68"""""""""""""""""""" 81"""""""""""""""""""" Fully"loaded"employee"cost"($) 2"""""""""""""""" 2"""""""""""""""" 2""""""""""""""""" 2""""""""""""""""" 662,288""""""""" 1,527,401"""""" 6,262,344"""" 11,233,080""""" 16,448,439""""" 20,231,580""""" #"of"administrations 2"""""""""""""""" 1""""""""""""""""""" 3"""""""""""""""""""" 3"""""""""""""""""""" 7""""""""""""""""""""" 7"""""""""""""""""""" 12""""""""""""""""" 12"""""""""""""""""""" 12"""""""""""""""""""" 12"""""""""""""""""""" Fully"loaded"employee"cost"($) 2"""""""""""""""" 71,750"""""""""" 183,859""""""""" 226,147""""""""" 540,868""""""""" 554,390""""""""" 974,142""""""" 998,496""""""""""" 1,023,458""""""" 1,049,045""""""" #"of"general"management 2""""""""""""""""""" 3""""""""""""""""""" 3"""""""""""""""""""" 3"""""""""""""""""""" 5""""""""""""""""""""" 8"""""""""""""""""""" 9""""""""""""""""""" 10"""""""""""""""""""" 10"""""""""""""""""""" 10"""""""""""""""""""" Fully"loaded"employee"cost"($) 860,000"""""""" 1,322,250"""" 1,355,306"""""" 1,504,955"""""" 2,373,198"""""" 4,013,671"""""" 4,612,681"""" 5,111,349""""""" 5,239,132""""""" 5,370,111""""""" Staff"cost"($) 860,000"""""""" 1,394,000"""" 1,539,166"""""" 1,731,102"""""" 3,576,354"""""" 6,095,462"""""" 11,849,168"" 17,342,925""""" 22,711,030""""" 26,650,736""""" Facilitiees%costs cost"per"sq."foot"($) 25.00"""""""""""" 25.63"""""""""""" 26.27""""""""""""" 26.92""""""""""""" 27.60"""""""""""""" 28.29""""""""""""" 28.99"""""""""""" 29.72""""""""""""""" 30.46""""""""""""""" 31.22""""""""""""""" Inflation N/A 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% Sq."footage"/"employee 200""""""""""""""" 200""""""""""""""" 200"""""""""""""""" 200"""""""""""""""" 200""""""""""""""""" 200"""""""""""""""" 200""""""""""""""" 200"""""""""""""""""" 200"""""""""""""""""" 200"""""""""""""""""" #"of"employees 2""""""""""""""""""" 4""""""""""""""""""" 6"""""""""""""""""""" 6"""""""""""""""""""" 15""""""""""""""""""" 22"""""""""""""""""" 48""""""""""""""""" 69"""""""""""""""""""" 90"""""""""""""""""""" 103"""""""""""""""""" Sq."footage"required 400""""""""""""""" 800""""""""""""""" 1,100""""""""""""" 1,250""""""""""""" 3,000"""""""""""""" 4,400""""""""""""" 9,650"""""""""""" 13,850""""""""""""" 17,900""""""""""""" 20,600""""""""""""" Projected"sq."footage 1,000"""""""""""" 1,000"""""""""""" 3,000""""""""""""" 3,000""""""""""""" 15,000"""""""""""" 15,000""""""""""" 15,000""""""""" 15,000""""""""""""" 25,000""""""""""""" 25,000""""""""""""" Facilities"cost"($) 25,000"""""""""" 25,625"""""""""" 78,797""""""""""" 80,767""""""""""" 413,930""""""""" 424,278""""""""" 434,885""""""" 445,757""""""""""" 761,502""""""""""" 780,539""""""""""" Total"SG&A"cost"($) 885,000"""""""" 1,419,625"""" 1,617,963"""""" 1,811,868"""""" 3,990,284"""""" 6,519,740"""""" 12,284,053"" 17,788,682""""" 23,472,532""""" 27,431,275""""" Total%Operating%Costs Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10 R&D"costs"($) 1,370,000"""" 1,854,000"""" 3,310,613"""""" 5,039,115"""""" 5,642,847"""""" 4,911,019"""""" 5,351,702"""" 4,255,495""""""" 4,361,882""""""" 4,470,929""""""" SG&A"costs"($) 885,000"""""""" 1,419,625"""" 1,617,963"""""" 1,811,868"""""" 3,990,284"""""" 6,519,740"""""" 12,284,053"" 17,788,682""""" 23,472,532""""" 27,431,275""""" Total%operating%costs%($) 2,255,000%%%% 3,273,625%%%% 4,928,575%%%%%% 6,850,984%%%%%% 9,633,130%%%%%% 11,430,759%%% 17,635,755% 22,044,177%%%%% 27,834,414%%%%% 31,902,205%%%%%
  • 10. Step  8:  Create  an  Income  Statement                             Revenue Year)1 Year)2 Year)3 Year)4 Year)5 Year)6 Year)7 Year)8 Year)9 Year)10 Revenue)($) 7))))))) 7)))))))))))))))) 7))))))))))))))))) 7))))))))))))))))) 7))))))))))))))))) 9,555,000)))))) 51,158,250) 149,837,688))) 333,479,638))) 615,521,105))) Manufacturing+costs+($) 1 1 1 1 485,678+++++++++ 1,716,456++++++ 5,488,581++++ 13,090,418+++++ 23,474,877+++++ 37,195,001+++++ Gross+margin+($) 1 1 1 1 (485,678)++++++++ 7,838,544++++++ 45,669,669++ 136,747,270+++ 310,004,760+++ 578,326,104+++ gross+margin+(%+of+sales) N/A N/A N/A N/A N/A 82% 89% 91% 93% 94% Operating)expenses Year)1 Year)2 Year)3 Year)4 Year)5 Year)6 Year)7 Year)8 Year)9 Year)10 R&D+costs+($) 1,370,000++++ 1,854,000++++ 3,310,613++++++ 5,039,115++++++ 5,642,847++++++ 4,911,019++++++ 5,351,702++++ 4,255,495+++++++ 4,361,882+++++++ 4,470,929+++++++ %+of+sales N/A N/A N/A N/A N/A 51% 10% 3% 1% 1% SG&A+costs+($) 885,000++++++++ 1,419,625++++ 1,617,963++++++ 1,811,868++++++ 3,990,284++++++ 6,519,740++++++ 12,284,053++ 17,788,682+++++ 23,472,532+++++ 27,431,275+++++ %+of+sales N/A N/A N/A N/A N/A 68% 24% 12% 7% 4% SG&A+facility+costs+($) 25,000++++++++++ 25,625++++++++++ 78,797+++++++++++ 80,767+++++++++++ 413,930+++++++++ 424,278+++++++++ 434,885+++++++ 445,757+++++++++++ 761,502+++++++++++ 780,539+++++++++++ %+of+sales N/A N/A N/A N/A N/A 4% 1% 0.30% 0.23% 0.13% Total)operating)expenses)($) 2,255,000)))) 3,273,625)))) 4,928,575)))))) 6,850,984)))))) 9,633,130)))))) 11,430,759))) 17,635,755) 22,044,177))))) 27,834,414))))) 31,902,205))))) %+of+sales N/A N/A N/A N/A N/A 120% 34% 15% 8% 5% Pre7tax)operating)profit) (2,255,000)))) (3,273,625)))) (4,928,575))))) (6,850,984))))) (10,118,808))) (3,592,215))))) 28,033,914) 114,703,093))) 282,170,346))) 546,423,900))) Operating+Margin 138% 55% 77% 85% 89% Income)Statement
  • 11. Step  9:  Create  a  Cash  Flow  Statement                               Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10 Pre1tax%operating%profit%(loss) (2,255,000)%%% (3,273,625)%%% (4,928,575)%%%% (6,850,984)%%%% (10,118,808)%% (3,592,215)%%%% 28,033,914% 114,703,093%%% 282,170,346%%% 546,423,900%%% Capital%equipment%purchased #"of"non&manufacturing"employees 8""""""""""""""""""" 12""""""""""""""""" 19"""""""""""""""""" 26"""""""""""""""""" 37""""""""""""""""""" 42"""""""""""""""""" 71""""""""""""""""" 92"""""""""""""""""""" 113"""""""""""""""""" 126"""""""""""""""""" Cost"of"employee"supplies" 7,500"""""""""""" 7,500"""""""""""" 7,500""""""""""""" 7,500""""""""""""" 7,500"""""""""""""" 7,500""""""""""""" 7,500"""""""""""" 7,500""""""""""""""" 7,500""""""""""""""" 7,500""""""""""""""" Total"cost"of"employee"supplies" 60,000"""""""""" 90,000"""""""""" 138,750""""""""" 191,250""""""""" 279,375""""""""" 315,000""""""""" 534,375""""""" 691,875""""""""""" 843,750""""""""""" 945,000""""""""""" Clean"room"($) 100,000""""""""" 500,000""""""""" 300,000""""""""""" Manufacturing"equipment"($) 250,000"""""""" 250,000"""""""" 250,000""""""""" 250,000""""""""" &""""""""""""""""" &""""""""""""""""" &""""""""""""""" &"""""""""""""""""" &"""""""""""""""""" &"""""""""""""""""" Total%capital%equipment%purchase%($) 310,000%%%%%%% 340,000%%%%%%% 488,750%%%%%%%%% 441,250%%%%%%%%% 779,375%%%%%%%%% 315,000%%%%%%%%% 534,375%%%%%%% 691,875%%%%%%%%%% 1,143,750%%%%%%% 945,000%%%%%%%%%% Raw"material"costs"($) &"""""""""""""""" &"""""""""""""""" &""""""""""""""""" &""""""""""""""""" &""""""""""""""""" 877,800""""""""" 4,128,840"""" 10,549,602""""" 20,870,541""""" 34,525,557""""" Factor 0.35"""""""""""""" 0.35"""""""""""""" 0.35""""""""""""""" 0.35""""""""""""""" 0.35"""""""""""""""" 0.35""""""""""""""" 0.35"""""""""""""" 0.35""""""""""""""""" 0.35""""""""""""""""" 0.35""""""""""""""""" Inventory%build 1%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%%% 1%%%%%%%%%%%%%%%%% 307,230%%%%%%%%% 1,445,094%%%% 3,692,361%%%%%%% 7,304,689%%%%%%% 12,083,945%%%%% Total"cash"flow"from"the"year (1,945,000)""" (2,933,625)""" (4,439,825)"""" (6,409,734)"""" (9,339,433)""""" (3,277,215)"""" 28,568,289"" 115,394,968""" 283,314,096""" 547,368,900""" Cumulative"cash"flow (1,945,000)""" (4,878,625)""" (9,318,450)"""" (15,728,184)"" (25,067,617)"" (28,344,832)"" 223,458""""""" 115,618,426""" 398,932,522""" 946,301,421""" Cash%needs Year%1 Year%2 Year%3 Year%4 Year%5 Year%6 Year%7 Year%8 Year%9 Year%10 cash"balance (1,945,000)""" (2,878,625)""" 681,550""""""""" (5,728,184)"""" (5,067,617)""""" 1,655,168"""""" 30,223,458"" suggested"amount"financed 2,000,000"""" 8,000,000"""" 10,000,000""" 10,000,000"""" post&financing"cash"in"the"bank 55,000"""""""""" 5,121,375"""" 681,550""""""""" 4,271,816"""""" 4,932,383"""""" 1,655,168"""""" 30,446,915"" Cash%Flow%Statement
  • 12. Questions?     Hit  me  up  –  rogersblakeg@gmail.com