Effectively serving international web site audiences.

1. Making Your Web Go World Wide

2. C. David Gammel, CAE
President
High Context Consulting, LLC
+1 (410) 742-9088
david@highcontext.com
www.highcontext.com

3. Current and Potential Internet Users
Asia
Europe
North America
Latin America/Caribbean
Africa
Middle East
Oceania/Australia
0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000
Current Potential
Source: wwwinternetworldstats.com, December 2007

4. Communicating Internationally
Time and Distance
Language
Culture

5. Culture is Like an Iceberg

8. Communicating Online
Instantly Global
Limited Bandwidth
Limited Attention

9. Principles of Global Web Sites
Internationalization
Localization
Cultural Localization

10. Mission
Organizational Strategy
Formulation
Strategy
Products Markets
Outcomes Audiences
Web Strategy
Formulation
Web Strategy
Content/Features/Design
Web Implementation
Staff
Technology
Capabilities
Web Strategy Formulation and Implementation Process

11. Common Design Patterns
Single Site
Single Site with Some Translation
Single Site with Regional Sub-sites
Single Site with Localized Chapters
Global Portal with Localized Sites

12. Audience A Audience B
Language
Culture
Transactions

13. Covering the Americas

14. Covering the Americas

15. Global Portal to Sister Organizations

16. Safe Kids Israel

17. Localized for India

18. Chinese Olympic Committee

19. Chinese Olympic Committee

20. So Now What?
Do your homework.
Prepare your systems and staff.
Start with your highest value audiences and outcomes.

21. Being Truly Global Means Being
Local Everywhere

22. C. David Gammel, CAE
President
High Context Consulting, LLC
+1 (410) 742-9088
david@highcontext.com
www.highcontext.com