"The 5 Personas of Product Management (and How to Hire for Them)" by Jason Shen
•
3 likes•2,812 views
Product managers are one of the toughest roles to define and hire for, in part because depending on the company and the project, they perform a wide variety of activities. It can be helpful to think of the role as five characters — the Explorer, the Analyst, the Planner, the Advocate, and the Sherpa. This PRODUCTIZED talk by Jason covers: 1) What each of the five characters does and why it is important 2) Examples of that character in action 3) Specific techniques to identify candidates who could embody this character 4) How these five characters can help your organization better work with product managers
Recommended
More Related Content
What's hot
What's hot (14)
Similar to "The 5 Personas of Product Management (and How to Hire for Them)" by Jason Shen
Similar to "The 5 Personas of Product Management (and How to Hire for Them)" by Jason Shen (20)
More from Productized
More from Productized (20)
Recently uploaded
Recently uploaded (20)
"The 5 Personas of Product Management (and How to Hire for Them)" by Jason Shen
- 1. PM PERSONAS THE FIVE AND HOW TO HIRE FOR THEM @JASONSHEN CEO, HEADLIGHT
- 2. ABOUT ME
- 3. WHAT DOES A PM ACTUALLY DO?
- 5. WHAT DOES A PM ACTUALLY DO?
- 6. WHAT DOES A PM ACTUALLY DO?
- 7. WHAT DOES A PM ACTUALLY DO?
- 8. WHAT DOES A PM ACTUALLY DO? EXPLORER
- 9. WHAT DOES A PM ACTUALLY DO? EXPLORER ADVOCATE
- 10. WHAT DOES A PM ACTUALLY DO? EXPLORER ADVOCATEORGANIZER
- 11. WHAT DOES A PM ACTUALLY DO? EXPLORER ADVOCATEORGANIZER TECHNICIAN
- 13. EXPLORING THE PERSONAS EXPLORER • Focused outward on how the product fits into the market and underlying trends • Helps inspire team around a vision + ABOUT EXPLORERS
- 14. EXPLORING THE PERSONAS EXPLORER • Focused outward on how the product fits into the market and underlying trends • Helps inspire team around a vision + • What major trend—cultural, economic, or technological—are you excited about and how will society be impacted by its development? ABOUT EXPLORERS HOW TO HIRE FOR THIS PERSONA
- 15. EXPLORING THE PERSONAS ADVOCATE + • Strong listeners who understand their customers, teammates, and executives • Great communicators who will speak up and fight for stakeholder needs ABOUT ADVOCATES
- 16. EXPLORING THE PERSONAS ADVOCATE + • Strong listeners who understand their customers, teammates, and executives • Great communicators who will speak up and fight for stakeholder needs • Your product is slated to launch next week but a small % of beta users start reporting serious issues. How do you respond? ABOUT ADVOCATES HOW TO HIRE FOR THIS PERSONA
- 17. EXPLORING THE PERSONAS ORGANIZER + • Able to keep track of people, projects, and priorities of their own team and other teams • Planners who keep things running smoothly while making sure everyone feels supported ABOUT ORGANIZERS
- 18. EXPLORING THE PERSONAS ORGANIZER + • Able to keep track of people, projects, and priorities of their own team and other teams • Planners who keep things running smoothly while making sure everyone feels supported ABOUT ORGANIZERS • Describe your ideal team process (planning, standups, demos, etc) and how it might evolve over the course of a project HOW TO HIRE FOR THIS PERSONA
- 19. EXPLORING THE PERSONAS TECHNICIAN + • Focused on the critical details of the product— tech, design, metrics, bugs • Helps the team solve thorny issues by doing the research and wrestling with the problem ABOUT TECHNICIANS
- 20. EXPLORING THE PERSONAS TECHNICIAN + • Focused on the critical details of the product— tech, design, metrics, bugs • Helps the team solve thorny issues by doing the research and wrestling with the problem • Choose a product you use frequently—what makes it great? If you were the PM, how would you improve it? What metrics would you track? ABOUT TECHNICIANS HOW TO HIRE FOR THIS PERSONA
- 22. SITUATION NEW PRODUCT LINEINTERNAL TOOLS TECHNICIAN ADVOCATE ORGANIZER EXPLORER EXPLORER TECHNICIANADVOCATE ORGANIZER
- 23. WHAT ABOUT THE FIFTH PERSONA?