Vsmart proposes a marketing campaign to position its new Aris smartphone as a solution that helps young Vietnamese achieve their ambitions. The campaign includes three phases:
1) Trigger interest with a viral video about failed gadgets for ambitious Vietnamese and tease the unveiling of the Aris.
2) Inspire by unveiling the Aris and its innovations, promoting how it supports ambitions through a Netflix series and collaborations.
3) Sustain interest with a reality show where developers pitch ideas to further upgrade the Aris kit and support for Vietnamese youth.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Young Marketers 8 Final Round - DatingExpertsUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
Marketing Arena is a nationwide competition specialize in the marketing field hosted by Creatio Club, attracted more than 700 participating teams.
This season, I work with a team of 3 members to build an integrated marketing communications plan for the penetration strategy in the rural area of TikTok Vietnam.
Looking forward to receiving your feedback.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Young Marketers 8 Final Round - DatingExpertsUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
Marketing Arena is a nationwide competition specialize in the marketing field hosted by Creatio Club, attracted more than 700 participating teams.
This season, I work with a team of 3 members to build an integrated marketing communications plan for the penetration strategy in the rural area of TikTok Vietnam.
Looking forward to receiving your feedback.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
This is a presentation I gave at FashionCamp LA on Sunday, June 13th. I spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
This is a presentation for FashionCamp LA on Sunday, June 13th. Zugara spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
Moving to Mobile: Simple Strategies for SMEs 2009Katie Lips
Moving to Mobile: Simple Strategies for Small and Medium Businesses. Presentation at Think Visibility, Leeds, UK, 7th March 2009.
http://www.thinkvisibility.com/
By Katie Lips, Mobile Strategist at Appostles:
http://www.appostles.com
How can SMEs start integrating mobile into their web marketing strategies. Many of us now use the web via our mobile device / phones / smart phones / iPhones. How does your website hold up on the small screen? How can you make your website accessible and useful to people on the move?
Simple tips for 'moving to mobile' for SMEs: From mobile friendly websites, to SMS, to interactive mobile ads, to mobile apps.
InterACT! Conference Presentation on Augmented RealityMatthew Szymczyk
This was a presentation I gave on Augmented Reality at the InterACT! Conference in Chicago on August 10th, 2010. Topics covered were Introduction to AR, Best Examples of AR, Current AR Ecosystem and Challenges, and Demos.
[Adjust & Snapchat] How to capture meaningful attention in 3 secondsAdjust
Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers.
You will learn:
- What the different ad formats look like
- How to optimize them
- How to measure their performance
- How you create powerful audiences with Snapchat and Adjust
See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g
Changing The Future: Emerging Technologies That Will Blow Customers AwayMatthew Szymczyk
This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.
Changing The Future: Emerging Technologies That Will Blow Customers AwayZugara
This is a presentation Zugara CEO, Matthew Szymczyk, gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the ’experience’ hasn’t changed, and how augmented reality will change how we shop online.
Where to invest money and time in VR & AR - Andrew LacyAndrew Lacy
A high level guide for investors and entrepreneurs looking to invest their money or start a company in the virtual reality and augmented reality space.
31 kế sách giúp doanh nghiệp sống sót mùa COVIDssuserf08d02
31 kế sách đề cập đến các cách để duy trì sự tồn tại của doanh nghiệp trong 7 lĩnh vực: Tài chính; Quản trị nhân sự; Truyền thông nội bộ; Quy định an toàn; Marketing; Sale; Sản phẩm
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. OBJECTIVE
Triggered By Pride
"I'm proud of how Vietnam's technology can be on the same par with the world
now"
Inspired By Aris
"Vsmart Aris has exciting innovations that can change the game"
Purchased By Love
"I will buy Vsmart Aris Pro with confidence that it will help me change my game"
4. CATEGORY
REVIEW
BRAND
SKU
MESSAGE
FEATURES
Galaxy A71 Reno4 Pro Mi Note 10 LiteV20
Awesome is for
everyone
I’m outstanding to
create differences
All eyes on me Innovation for all
RAM: 8GB.
Memory: 128GB.
Back Camera: Main
64MP with support of
12MP, 5MP and 5MP.
Front Camera: 32MP
Battery: 4500mAh
Infinity-O screen.
RAM: 8GB.
Memory: 128GB.
Back Camera: Main
48MP with support of
8MP, 2MP and 2MP.
Front Camera: 32MP
with AI.
Battery: 4051 mAh
Gorilla Glass 3.
RAM: 8GB.
Memory: 128GB.
Back Camera: Main
64MP with support of
8MP, 8MP and 2MP
with AI.
Front Camera: 44MP.
Battery: 4000 mAh
AMOLED screen with
gradient design.
RAM: 8GB.
Memory: 128GB.
Back Camera: Main
64MP with support of
8MP, 5MP and 2MP.
Front Camera: 16MP
with AI.
Battery: 5260 mAh
Gorilla Glass 5.
Infinity Screen.
Aris/ Aris Pro
Innovations that
change the game
RAM: 8GB.
Memory: 128GB.
Back Camera: Main
64MP with support of
8MP, 8MP and 2MP
with AI.
Front Camera: 20MP
Battery: 4000mAh
Quantis QRNG
Camera Under Display.
VOS.
While Samsung & Xiaomi communicate accessible innovation, Oppo & Vivo is all about
emotional benefit, which is differentiating yourself from the crowd, Vsmart Aris manages to
provide significant technology compared to other global competitors.
PRICE ~9.990.000 ~8.990.000 ~11.990.000 ~8.190.000 ~9.990.000
5. TARGET
AUDIENCE
Age: 20 - 30
Live in 6 Vietnam big cities: Saigon, Hanoi, Da Nang, Can Tho.
Hai Phong, Nha Trang.
Income: BC
Behavior:
• Have passion in life and do whatever it takes to pursue
their goals.
• Look for a better solution to support their dynamic life.
• Support local brands but not blindly. Always seek
information to validate what's been told.
VIET LIFE STRIVERS
Image source: Pexel.com
6. KEY BARRIER
TRUST ISSUE
How can I believe that Vsmart has the technology that helps me better than
global brands when we are so new to the market? With the same price, I will trust
and choose world-class brands that have a long live legacy of technology instead
of Vietnamese brand (Forbes).
For Vsmart Aris to enter my purchase shortlist, I need to know more than just
“Phone made in Vietnam” or ”Our technology is better than the global”.
8. AND THE UNMATCHED NEED…
As a young Vietnamese, I feel the need to strive in life and be successful early, either in climbing
corporate ladder or following my passions. Yet, due to being inexperienced, I’m struggle to do
what I want efficiently when facing the fast pace of life that Vietnam has gotten.
9. CATEGORY
TRUTH
My phone is not only something that elevates my entertaining
experience, it’s also the partner that assists me to achieve the success I
want in life.
CONSUMER
TRUTH
I buy global products for the brand, and I choose local brands because
they understand my Viet life better.
PRODUCT
TRUTH
Made-in-Vietnam game changer that brings users innovations that
global brands haven’t had yet.
I’m willing to switch to a local phone when it can offer technological innovations that are not only on the same par
with the global brands, but also help me, a young Vietnamese with ambitions to achieve the success I want.
INSIGHT
10. STRATEGIC APPROACH
Other global phones can talk about travelling, partying, or hanging
with friends. But Vsmart Aris embarks on a different route.
Our ambition is to reinforce the fact that Vsmart Aris has the most
innovative technology that can help you – Viet Young Ambitionists
change the game and achieve your own success. HOW?
• Have you ever needed to check the files without laptop? Our
Aris provides CUD with full screen so you scan the file
comprehensively.
• Have you ever carried a bunch of work data on your phone? Our
Aris provides Quantis QRNG so you can feel safe having the top
secrets.
• Have you ever typed your email on your phone hectically? Our
Aris provides VOS so you can swiftly make all the notes & email,
while fixing Vietnamese grammar errors.
• Have you ever need to download a file to watch on the go but
the internet runs like turtle? Well, we have 5G & Snapdragon Chip
for you.
Thus, pave the way for the belief of Vsmart Aris as a Vietnamese
phone with innovative technology that understands and support
Vietnamese youngster's life that the global ones don’t have.
VIET PHONE FOR
VIET YOUNG AMBITIONISTS
Image source: Pexels.com
11. A box of Vsmart Aris is not just a phone box anymore, but it is a kit that supports Viet Young Ambitionists to bring
their A game. Every technology or every features is meant to help them go far and beyond in their path to achieve the
success they want. Thus, young Vietnamese will perceive Aris as the phone that understands their life & drive them to
purchase. And from that, we have a big twist in our campaign.
BIG IDEA
BRING YOUR
A(RIS) GAME KIT Image source: Pexels.com/freepik
12. GADGETS FOR VIET AMBITIONS TEASER
Catch the audience by surprise, an anonymous video is
leaked. It is about three FAILED gadgets a secret million
dollar corporation trying to invented for Viet ambitionists.
The video is funny yet raises the context of how
Vietnamese young ambitionists are striving to success in
the fast pace, and need a great support.
Content creators & KOLs react to the video, expresses their
struggles in working days & how we are still looking for
the solution.
PHASE 1 -
TRIGGER
A separated screen that plugs in your
phone so you can have more space to
check your file while travelling.
A big phone case that prevents hackers
and leakage of data.
THE WORLD’S COOLEST INVENTIONS
Image source: kenh14.vn/huckster.io/moneycrashers.com/pinterest.com
A mini robot that helps you write emails
and do task on your phone.
13. UNVEIL MOMENT OF VSMART
A digital video is launched. Turns out, everything you
are looking for can be found in Vsmart Aris, supported
by the technologies even the global brands don’t
have.
The new box of Vsmart is launched as the special
edition to trigger the attention of users toward the
product.
TOLs share & reviews the kit and how it will help
young Viet to achieve their ambition in life.
PHASE 2 -
INSPIRE
Aris provides CUD, 5G & Snapdragon Chip so you scan
the file comprehensively whenever you are.
Aris provides VOS so you can swiftly make all the notes
& email, while fixing Vietnamese grammar errors.
Aris provides Quantis QRNG to protect your files, data &
transactions. And many more!
14. NETFLIX SITCOM SERIES
BRING YOUR A-GAME
Inspired by “Emily In Paris”, we create a TV
series about a girl moving from Hanoi to Ho
Chi Minh city. She needs to adapt to the fast
pace to get what she wants so she gets
herself “Bring Your Aris Game Kit”.
COLLABORATION
VSMART PROMO-PPORTUNITIES
Offline: We bring Vsmart Aris activation in
Job Fair exhibition in universities and
promotion at store in occasion like
internship or graduation season.
Online: Career KOLs (for example: Nguyen
Phi Van) share their work life stories, how
they need Bring your A(Ris) game kit & give
them the promotion.
Image source: pexels.com
PHASE 2 -
INSPIRE
Sitcom series
Bring your
A-game
15. LEVEL UP VIET A(RIS) GAME REALITY SHOW
Finally, Vsmart continues to upgrade Vietnamese young
ambitionists by creating a Youtube reality show. The
coders & inventors will pitch their ideas (apps or features)
to upgrade the new line of Vsmart Aris, creating the next
generation of “Bring Your A(ris) Game Kit” so it can help
young Viet ambitionists more in the future.
PHASE 3 -
SUSTAIN
LEVEL UP VIET A(RIS) GAME
REALITY SHOW
Powered by
Image source: entrepreneurship.babson.edu
16. DEPLOYMENT
PLAN
PHASE
DURATION
OBJECTIVES
KEY HOOK
BUDGET
SUPPORTING TACTICS
TRIGGER INSPIRE SUSTAIN
2 weeks 1 month 1 month
VIET AMBITION GADGET
STUNT
Unveil Moment & NETFLIX
& PROMO-PPORTUNITY
LEVEL VIET A(RIS) GAME
REALITY SHOW
KOL review, PR articles. KOLs, TOLs, PR, social
content, movie review.
PR articles.
500,000,000 VND 7,500,000,000 VND 2,000,000,000 VND
Trigger users about the context
of Vietnamese young
ambitionists.
Create an association of Vsmart
Aris with assisting Viet young
ambitionists to achieve what
they want.
Associate Vsmart with upgrading
Viet young ambitionists.