This document provides an overview of the IAB (Interactive Advertising Bureau) and trends in digital advertising. Some key points:
- The IAB represents over 600 member companies and aims to empower the media and marketing industries.
- Mobile advertising now accounts for 25% of digital ad revenue and grew over 75% in 2014, with global mobile ad revenue tripling from 2012-2014.
- Video viewing is rising rapidly, with a 31% increase in unique streamers from 2014-2015 and time spent with digital video up 22% in that period.
- Programmatic buying is growing quickly but challenges remain around terminology, opacity, and complexity.
- Native advertising is a form of paid content
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Digital has disrupted the customer context. Find out how you can engage customers with contextual-engagement and a framework for customer experience innovation.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
Watch the full webinar recording here: http://goo.gl/eDCSQd
Tomorrow’s digital marketing requires the next generation of automation and technology.
Join Melissa Webster, VP of Content and Digital Marketing Technologies at IDC, to learn about:
• Findings of new research to help you take charge of digital initiatives
• Tips to avoid locking yourself into technologies designed for a simpler times
• Insights on new web content management functionality required to support the shift towards connected, customer-centric digital experiences
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Why and how-programmatic-is-emerging hi-media__study_2014HiMedia Group
This study, published by HiMedia in partnership with AppNexus, Warc and IAB Europe, explores for the first time programmaticbuying within its larger environment that is real-time marketing and the convergence between owned, earned, and paid-media.
Watch the full webinar recording here: http://goo.gl/dxuDTG
Today, Marketing is more responsible for revenue growth than ever before. With 60 percent of all buying decisions happening before potential clients even contact vendors, marketing must be more effective in leading conversations. The challenge is that those conversations happen over multiple channels, including web, mobile, events and others.
Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research along with Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity CMS and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com, will discuss how the world of Web Content Management is transforming to drive better customer digital experiences.
Leading telco taps into digital opportunities through capgemini research and ...Capgemini
When a leading Telco wanted to enhance its digital presence,
aiming to grow its user base and significantly increase
digital revenues, it turned to long-term partner Capgemini. Read how they did it.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Digital has disrupted the customer context. Find out how you can engage customers with contextual-engagement and a framework for customer experience innovation.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
Watch the full webinar recording here: http://goo.gl/eDCSQd
Tomorrow’s digital marketing requires the next generation of automation and technology.
Join Melissa Webster, VP of Content and Digital Marketing Technologies at IDC, to learn about:
• Findings of new research to help you take charge of digital initiatives
• Tips to avoid locking yourself into technologies designed for a simpler times
• Insights on new web content management functionality required to support the shift towards connected, customer-centric digital experiences
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Why and how-programmatic-is-emerging hi-media__study_2014HiMedia Group
This study, published by HiMedia in partnership with AppNexus, Warc and IAB Europe, explores for the first time programmaticbuying within its larger environment that is real-time marketing and the convergence between owned, earned, and paid-media.
Watch the full webinar recording here: http://goo.gl/dxuDTG
Today, Marketing is more responsible for revenue growth than ever before. With 60 percent of all buying decisions happening before potential clients even contact vendors, marketing must be more effective in leading conversations. The challenge is that those conversations happen over multiple channels, including web, mobile, events and others.
Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research along with Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity CMS and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com, will discuss how the world of Web Content Management is transforming to drive better customer digital experiences.
Leading telco taps into digital opportunities through capgemini research and ...Capgemini
When a leading Telco wanted to enhance its digital presence,
aiming to grow its user base and significantly increase
digital revenues, it turned to long-term partner Capgemini. Read how they did it.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IABeMarketingHoy
Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia.
En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing.
Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York.
Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.
The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies.
Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency RFPs changed over time? What metrics are most frequently used to measure success? It is our goal to uncover interesting, relevant, and valuable insights that video advertisers may use to grow their business.
IAB Europe digital brand advertising and measurement report june 2018Romain Fonnier
En 20 pages, le rapport «Digital Brand Advertising and Measurement» publié par l’IAB Europe mesure les attentes des publishers, annonceurs et agences autour de la mesure. Il aborde 4 thématiques : «Digital Measurement Priorities», «Digital Advertising Quality», «Key Performance Indicators» et «Organisation of Digital Measurement». Il se base sur une enquête réalisée auprès de 650 professionnels de 31 pays interrogés entre Février et Mars 2018.
Agences, annonceurs et publishers sont d’accord pour mettre en priorité le passage vers une mesure des impressions visibles plutôt que servies. La meilleure connaissance du consommateur et la compatibilité des mesures des autres médias sont les autres priorités principales énoncées.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
Our annual collection of essays. It is a truly global publication, focusing on how digital has transformed the ways in which consumers explore, discover, buy, and engage with products and services as well as with each other, transcending traditional channel boundaries, and transforming marketing.
Boosting Your First-Party Data Strategy: Whys & HowsVWO
In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
Datos estadísticos sobre el status del medio digital en Uruguay en 2016 en cuanto a adopción y comportamiento de los usuarios, así como también la inversión publicitaria en este medio. Muchas veces esta última no se corresponde con la privilegiada situación del país en cuanto al uso de los sofisticados consumidores locales.
Agradecemos a Bunker por colaborar con IAB para la creación de este material.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Alexandra Salomon
1. IAB & Digital Advertising Growth:
Further and Faster
Alexandra Salomon
Senior Director, International, IAB
October 15, 2015
2. Agenda
2
IAB Overview
Mobile’s Moment
Video Rising
Programmatic Potential
Native Advertising
Building a Trustworthy Supply Chain
Making Measurement Make Sense
Looking Toward the Future
Creativity
4. 4
IAB empowers the media
and marketing industries to
thrive in the digital economy.
IAB Mission
5. Global Scope + Local Operations: 44 IABs Around the World
5
Europe
Europe
Regional
Africa
Asia
Pacific
South America North America
• IAB Austria
• IAB Belgium
• IAB Belarus
• IAB Bulgaria
• IAB Croatia
(INAMA)
• IAB Denmark
(FDIM)
• IAB Finland
• IAB France
• IAB Germany
(BVDW)
• IAB Greece
• IAB Hungary
• IAB Ireland
• IAB Italy
• IAB Macedonia
• IAB Netherlands
• IAB Norway (INMA)
• IAB Poland
• IAB Portugal
• IAB Romania
• IAB Russia
• IAB Serbia
• IAB Slovakia
• IAB Slovenia
• IAB Spain
• IAB Sweden
• IAB Switzerland
• IAB Turkey
• IAB UK
• IAB Europe • IAB South
Africa
• IAB Australia
• IAB China
(IIACC)
• IAB New Zealand
• IAB Singapore
• IAB Argentina
• IAB Brazil
• IAB Chile
• IAB Colombia
• IAB Ecuador
• IAB Peru
• IAB Uruguay
• IAB (United
States)
• IAB Canada
• IAB Mexico
6. Over 600 Members Acts as Digital Media’s Biggest Tent
6
600+ leading media companies responsible for selling 86% of U.S. digital advertising
7. IAB Powered the Modern Digital Ad Industry
7
IAB UK launched first
international IAB
First XMOS Study
IAB Universal Ad
Package Updated
IAB MIXX Awards Celebrate
Digital Creativity
Video Ad
Creative
Guidelines
Published
Digital Video
Measurement
Guidelines Released
IAB Long Tail Alliance
Formed
Video Ad Serving
Template Released
IAB Defines the
“Impression”
First IAB Privacy
Guidelines Issued
Impression Measurement
Standards Released
IAB Launches
Training
Program
Public Policy Office
Opened
IAB Publishes Mobile
Buyers Guide
Privacy Matters,first
Consumer Privacy
Campaign Released
Ad Ops Council
releases QAG
Creation of MMCOE
(Mobile Marketing
Center of Excellence)
MRAID, or “Mobile Rich
Media Ad Interface
Definitions” released
3MS initiative
launch
First Digital Media
Sales Certificant
Creation
of Ad Technology
Council
1996 1997 1998 2000 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
IAB Rising
Stars
launch
IAB Oversees Digital
Content NewFronts
SafeFrame Release
IAB/JIAA
working
collaboration
First Internet Ad
Revenue Report
First Universal
Ad Standard
Portfolio
Released IAB China joins
the IAB Global
Network
Revenue Growth Trends 1996–2014
IAB Uruguay joins the
IAB Global Network
8. IAB Five Enduring Priorities
8
Industry Change Management
Training & Development
Marketing & Thought Leadership
Consumer & Market Research
Public Policy & Lobbying
International Relations
Mobile
Advertising & Data Technology
Trustworthy
Digital
Supply Chain
MakingMeasurement
Make Sense
Publisher
Transformation
Building Brands
Digitally
MovingMobile
Mainstream
11. Mobile now 25% of digital ad revenue growing over 75% in 2014
11
Source: IAB Internet Advertising Revenue Report, FY 2014
Inbillions
12,5
16,9
21,2 23,4 22,7
25,4
30,1
33,2
35,7 37,0
0,6
1,6
3,4
7,1
12,5
12,5
16,9
21,2
23,4 22,7
26,0
31,7
36,6
42,8
49,5
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mobile
Non-Mobile
110%
Mobile
CAGR
10%
Non-mobile
CAGR
* CAGR: Compound Annual Growth Rate
12. Global Mobile Ad Revenue Tripled in 2 years
12 Source: “Global Mobile Adex – The State of Mobile Advertising Around the World”2014
0
5
10
15
20
25
30
35
2012 2013 2014
+65%
+92.0%
$10.1B
$32B
$19.3B
13. More Time is Spent Consuming Digital Media on Mobile Devices Among 18-54 Year olds
13
Source: ComScore MMX multi-Platform US March 2015
31% 37%
51%
61% 50%
30%
8% 13% 18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Adults 18-34 Adults 35-54 Adults 55+
Share of Time Spent by Platform
Computer Smartphone Tablet
• Smartphones and tablets account for most digital media time among 18-54 year olds
• Adults 55 and older still spend about half of their digital media time on computers
IAB Digital Usage Trend Report Mid Year 2015
14. Top Mobile Challenges:
Fragmentation, Privacy, Metrics
14
What do you see as the key challenges for mobile advertising
from a brand/buyer perspective?
7 8 7 9
26 26 25
34
44 43
55
42
23 22
13 15
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
High importance
Important
Fairly important
Low importance
Device/OS
Fragmentation
Lack of
Standard
Metrics
Lack of
Agency
Expertise
Privacy
Issues
Source: Marketer Perceptions of Mobile Advertising—2013, IABStudy conducted by Ovum, for release Sept. 2013, n=301
15. IAB Mobile Marketing Center
15
Helps marketers extract the full value of mobile
Fixes mobile creative
Establishes reliable mobile measurement
Reduces friction in the mobile ad supply chain
Creates a conducive public policy environment
17. 44.374.651
53.955.008
Total Content Video Streams (000)
176.782
231.110
Total Video Minutes (MM)
Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15
186.913
193.580
More Streamers Are Watching
More Videos for Longer
% YoY Change
6/14-6/15
ComScore VideoMetrix Jun. ‘14 – Jun.’15, Total Audience. Doesn’t include mobile.
ComScore VideoMetrixJun.’14 – Jun. ‘15
+31%
+4%
+22%
Total Unique Streamers (000)
21
ComScore defines a videoas any streamedsegmentof audiovisual content,(bothprogressive downloadsand live streams).For long-form, segmentedcontent,(e.g.TV episodeswith ad pods in the middle) each 8 min. segment of the contentis counted as
a distinct videostream. Video Ads are separate fromContentVideos.
IAB Digital Usage Trend Report Mid Year 2015
18. 2/3 of Marketers Plan to Grow Digital Video Spend
18
Respondents who say they will increase, maintain, or decrease spending
in the next 12 months.
TV
Digital Video
47% Maintain
34% Maintain 1% Decrease
65%
to Spend
More
in Video
39%
to Spend
More
in TV
14% Decrease
7 of 10 agencies expect their digital video ad spend to increase.
Source: IAB Digital Content New Fronts Video Ad Spend Study, April2014
20. Biggest Hurdles to Buying Original Digital Video Ads:
Measurement & Scale
20 Source: IAB Digital Content New Fronts 2014 Attendee Survey
15%
3%
3%
8%
11%
15%
22%
23%
Other (Specify):
Complexity of Executing a Buy
Viewability
Nothing
Quality of Content
Price
Scale
Audience & Campaign Measurement
Buy Side Attendees
22. Several Themes Have Converged
22
Technology can deliver benefits through automation
The object of “engagement” should be the audience—not
the channel
Rich datasets can fuel the identification and engagement
of target audience
23. Despite Growth in Programmatic Buying, Uncertainties Remain
23
• Confusion over terminology
• Opacity
• Complexity of tech stack
• Channel conflict
• Lack of clear technical standards & guidelines
• Discrepancies over size & growth of market
• Lack of liquidity
Significant growth Obstacles profound
• 85% of advertisers buy programmatically
• 91% plan to over the next two years
Source: IAB/Winterberry Group Programmatic Everyw here? White Paper, November 2013
28. 28
A paid ad that is so cohesive with
the page content, assimilated
with the design, and consistent
with the user experience that
the viewer simply feels it belongs.
What Is Native
Advertising?
31. Online Advertising Appeal Quadrant Analysis
31
Banner Ads
In- Feed Sponsored
ContentVideo Ads
Expandable Ads
(i.e., expand on click or
rollover)
Pop Up Ads
Most Appealing/
Interesting
Least Appealing/
Interesting
Least Annoying/IntrusiveMost Annoying/Intrusive
Business
Entertainment
News
(Mean Ranking)
Source: Getting In-Feed Sponsored Content Right: The Consumer View by IAB& Edelman Berland, July 2014
33. Disclosure is Important
Regardless of native advertising unit type, the IAB
advocates that, for paid native ad units, clarity and
prominence of the disclosure is paramount.
Simply Put:
Regardless of context, a reasonable consumer should be
able to distinguish between what is paid advertising vs.
What is publisher editorial content.
36. The Trustworthy Accountability Group
36
Monitoring program to assure reliability of marketers, agencies, media,
tech companies, measurement companies, and other service providers
Compliance program to encourage faulty business partners to
improve performance
A trusted environment for businesses and consumers
38. 3MS Consensus:
Five Guiding Principles of Measurement
38
Define Impression1
Establish Audience Currency2
Standard Classification of Ad Units3
Brand Ad Performance Metrics4
Brand Attitudinal Measures5
FacilitateCross-PlatformComparison
39. Viewability Today
39
Some publishers report higher prices for viewable ads
Better brand lift for viewable campaigns
Standard viewable impression with duration measurement brings us close to cross-platform GRPs
The Good…
Confusion in the marketplace
Too many “viewability” vendors add cost and complexity
Some buyers, who were participant all along in 3MS, have tried to rewrite the agreed-upon industry standard
The Bad…
Lack of clarity around the differences between viewability and fraud, unmeasurable and fraudulent…
www.MeasurementNow.net
42. A New IAB Model to Increase Participation & Impact
42
Trustworthy
Accountability
Group
Staffed and managed by IAB
Owned by IAB
Industry-owned
IAB
IAB
Education
Foundation
IAB
Technology Lab
501c (6)501c (3)501c (6)