The document discusses the shift from desktop to mobile consumption of media and online activities. It provides statistics showing rapid growth in smartphone penetration and time spent on mobile devices globally and in various markets like the Netherlands. Marketers are advised to use responsive design and optimize websites and ads for mobile to improve performance on smartphones and tablets. Formats like display ads are shown to increase brand awareness, consideration and store visits when optimized for touchscreens.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Marketer Perceptions of Mobile Advertising - 2013 IAB/OVUMservicesmobiles.fr
Les résultats présentés dans cette étude donnent un aperçu unique de la publicité mobile à partir d'un point de vue de l'acheteur, et les résultats sont à nouveau positives et stimulantes.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Marketer Perceptions of Mobile Advertising - 2013 IAB/OVUMservicesmobiles.fr
Les résultats présentés dans cette étude donnent un aperçu unique de la publicité mobile à partir d'un point de vue de l'acheteur, et les résultats sont à nouveau positives et stimulantes.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Presented by Ralf Mattheas - Infocus Consultants (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Mobile Wallet and payment applications are poised to change the way consumers pay. This is driving substantial investment in the space with over $700 million flowing into private companies over the past three years and an estimated $1 billion into corporate initiatives and JVs like ISIS, MCX, Google Wallet, and PayPal mobile.
This report takes an in-depth look at how the industry landscape is evolving and some of the key trends driving innovation.
6. Mobile
con>nues
to
grow
explosively
and
starts
cannibalizing
desktop
in
consump>on
Source:
emarketer/
Business
Intelligence
–
August
2013
in
US
45%
25%
17%
9%
7%
4%
44%
26%
16%
8%
8%
6%
43%
26%
15%
7%
7%
9%
42%
26%
14%
6%
5%
12%
38%
20%
12%
4%
5%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
TV
Online
Radio
Print
Other
Mobile
TV
Online
Radio
Print
Other
Mobile
2009
2010
2011
2012
2013
12. v
v
What
is
mobile?
Blurring
defini.ons
Es>mated
Android
user
base.
August
2013
(%)
Global
South
Korea
v
Small
(<3.5”)
Small
tablet
(7
-‐8.4”)
Medium
(3.5
–
4.9”)
Large
tablet
(8.5”
+)
Phablets
(5
–
6.9”)
30. Sony Xperia Z1
0%
20%
40%
60%
80%
…is opvallend
…is leuk om naar te kijken
...spreekt mij persoonijk aan
…onderscheidt zich van andere mobiele
advertenties
...vertelt mij iets nieuws
...heeft een duidelijke boodschap
…is geloofwaardig
Mobile MeMoBenchmark
* Percentage dat het (helemaal) eens is met de uitspraak
.!Basis Exposed aan de campagne: NU.nl mobiele bezoeker!
ANWB
IKEA
Lenovo Yoga
Nuon Bespaarcampagne
NU.nl Bezoekers (Mobiel)
Source:
MeMo²
De
mobiele
adverten>e
Subway
41. Number
of
recipents:
Method:
Fieldwork:
Data
Collec>on:
Mediapartners:
Media
Agencies:
Adver>sers:
Let’s
learn
form
other
markets
Source:
Adssets
42. Number
of
recipents:
Method:
Fieldwork:
Data
Collec>on:
Mediapartners:
Media
Agencies:
Adver>sers:
The
use
of
a
second
screen
while
watching
TV
Source:
Adssets
43. People
who
only
use
other
screen
while
watching
TV
Source:
Adssets
44. Age
Gender
Male
People
who
watches
TV
Female
Source:
Adssets
45. Prolonged:
Checking
out
product
and
services
from
a
TV
ad
Related:
Checking
out
the
TV
shows
/
The
TV
show
currently
broadcas>ng
Compe>ng:
Everything
else
(sites,
social
media,
search,
email,
games):
Three
types
of
behavioral
with
the
second
screen
effect
From
an
adver>sing
perspec>ve
Source:
Adssets
46. Prolonged
Related
Compe>ng
Prolonged
Related
Compe>ng
Mobile
Tablet
Popula>on
Second
screen
behavior
Source:
Adssets
47. 45%
recognized
the
campaign
Mobile
Tablet
TV
€1
million
€100
000
€40
000
Source:
Adssets
48. 49%
recognized
the
campaign
Mobile
Tablet
TV
€1
million
€100
000
€30
000
Source:
Adssets
49. 41%
recognized
the
campaign
Mobile
Tablet
TV
€250
000
€100
000
€40
000
Source:
Adssets
51. Just
mobile
and
tablet
Both
mobile,
tablet
and
TV
Just
TV
Campaign
observa>on
Contains
interes>ng
informa>on,
increase
interest
Increase
the
image,
the
desire
to
own
Visit
site,
point
of
purchase,
search
for
info,
click
on
link,
purchase
Source:
Adssets