The document discusses various trends and developments in mobile consumption and marketing, particularly in Latin America, highlighting that Android dominates the smartphone market. Key features include Twitter's new customer service tool, the introduction of Smarthalo for bikers, and advancements in AI for personalized advertising experiences. It also covers campaigns like Starbucks' green cup and innovative projects such as Red Bull's smart payphones in São Paulo.

2. MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
O c t o b e r 2 0 1 6
ana.cuenca@cheil.com

3. MOBILE IN LATAM
STUDY 2016
ComScore and IMS published the 2nd
edition of the Study about mobile
consumption and use of apps in Latam.
Android is the leading smartphone
brand in the region, with 81% and more
than 70% of the tablet audience.
Among the main findings for Colombia
are: About three-quarters of mobile
users in Colombia have Twitter installed
on their smartphone or tablet and
Mobile users in Brazil, Colombia and
Chile spent the longest time connected
on their smartphones a week.
Download the full study here:
http://bit.ly/2fBdz6Y
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4. 2SOCIAL
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TWITTER NEW CUSTOMER
SERVICE FEATURE
Twitter has launched a new
customer services feature that
includes quick replies and welcome
messages for businesses who
communicate with their customers
via DMs.
The new tool is simple and combine
a bit of automation with a human
touch. Twitter expects this feature
"help businesses create rich,
responsive, full-service experiences"
Learn more:
http://bit.ly/2ewMBeQ

5. SMARTHALO
Is a smart biking system launched
last year as innovative bike solution,
and now available for pre-order and
shipping worldwide on December.
SmartHalo has been designed to give
an intuitive experience to urban
bikers, showing the quickest and
safest routes to your destination.
Also has Automatic tracking
capabilities to save biking metrics, a
powerful front light to illuminates
the path at night and a security
system to keeps bikes safe from
thieves.
Pre-order here:
http://www.smarthalo.bike
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6. BEST HALLOWEEN
CAMPAIGNS
This is the top of the best 2016
Halloween campaigns made by
Adweek
Enjoy!
http://bit.ly/2eUzUuU
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7. ARTIFICIAL INTELLIGENCE
DEVELOPMENT
AI is growing up and agencies and
brands are experimenting more and
more. In the context of advertising and
marketing, AI means create "better
personalized and interactive consumer
experience, including targeted
programmatic ad buys, identification of
site visitors, decision-making patterns,
conversational commerce like bots, as
well as smarter search and
recommendation engines on websites".
Google, Microsoft, Facebook and even
Campbell Soup Co. are using AI system
for advertising and building superior
experiences for their costumers.
Learn more: http://bit.ly/2eXX7fZ
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8. STARBUCKS’S GREEN CUP
Starbucks launched the past November
1 a new cup that has been controversy
from then. The green cup is a "mosaic
of more than a hundred people drawn in
one continuous stroke" “During a
divisive time in America, Starbucks
wanted to create a symbol of unity as a
reminder of our shared values, and the
need to be good to each other.” said
Starbucks CEO Howard Schultz.
Despite the good intentions for the
brand, this cup has untied the opposite
effect into the consumers.
Discover more: http://read.bi/2fE90XT
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9. RED BULL SMART
PAYPHONES
Red bull ‘hacked’ payphones in São
Paulo to turn old infrastructure into a
smarter city landscape as part of its
promotion for Red Bull Basement, a
festival designed to inspire change in
the city through the use of new
technology applications.
The “Smart Payphones” is a new
hybrid-system that connects the
location of the payphone, with bus
timetable and location information
to help move people around the city.
Created by the LDC Agency in São
Paulo.
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10. GRAND CLIO WINNERS
These are the winners of Clio Grand
2016 announced the past September
28.
The Clios is the esteemed
international awards competition for
the creative business and the talent
that push boundaries and establish
new precedent.
Discover winners here:
http://bit.ly/2fDhVw8
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11. GOOGLE PIXEL
Google has announced its first
smartphone designed in-house, the
Pixel. One of the main features is that
it includes the company’s latest
artificial intelligence service, Google
Assistant. Users can talk directly to
Google Assistant to ask questions, get
information or even to perform tasks.
Pixel has a 12.3 megapixel camera that
the company calls the “best
smartphone camera” ever made.
Google cited a review from DXOMark,
which gave Pixel a rating of 89 out of
100. This is better than the 86 score
given the iPhone 7, and the 88 rating
for the Samsung Galaxy S7 Edge.
Learn More: http://bit.ly/2dHGcxA
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12. BEAT THE STREET
SAMSUNG VR GAME
This application was made by Cheil
Amsterdam and WeMakeVR for
Samsung Netherlands. It utilizes
innovative moving 360-degree
cinematic VR-shots, complex user-
interaction, educational value,
spatial/positional sound to
educate the users. The Beat the
Street VR-game aims to teach
children how to act safely in road
situations. This application is the
first of its kind.
Learn more: http://bit.ly/2fmTErm
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13. MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
O c t o b e r 2 0 1 6
ana.cuenca@cheil.com