Move Report - May 2017
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The Move Report is a monthly report where you will find 10 trending topics of marketing and advertising industry worldwide.
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KPT Insurance launched a game called "Smileball" where a pinball game is controlled by smiles to make insurance seem more fun and engaging. Lowe's created short Vine videos to help consumers fix common household problems quickly. UN Women used real autocomplete search terms highlighting gender inequality to show it is a global issue. Volkswagen launched the "#Woofwagon" campaign featuring dog breeds representing their car models to showcase their range of vehicles in a fun and relatable way. Honda created an optical illusion advertisement for their CR-V SUV to demonstrate through engineering they can make the impossible possible.
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This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year. Ad Ratings Case Study: World Cup Semi Final
The England v Croatia FIFA World Cup semi-final on July 11 2018 attracted 30 million viewers. It was the largest commercial TV audience in UK history. But did advertisers make the most of the opportunity?
At System1 we're rating every single US and UK TV Ad since May 2017, in 25 of the top advertised categories. That’s around two-thirds of all ads. If you're interested in trialling Ad Ratings, please fill out your information here: http://pages.system1research.com/s1r-ad-ratings-pilot
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1. The document discusses various digital marketing and social media campaigns, including Always' "Like a Girl" campaign, Jurassic World's website and social media strategy, and upcoming social media paid ad formats on YouTube, Pinterest, Instagram, and WhatsApp.
2. It also covers social media news such as Twitter improving direct messages and new video streaming apps Meerkat and Periscope.
3. The document then discusses social media strategies for Ramadan in Indonesia and various telco and Coca-Cola campaigns for the holiday season.
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Joey Kramer, drummer of Aerosmith, has released an iPhone application called "Hit Hard" that allows users to play drumming games and challenge their skills against Kramer's beats. The app includes 15 levels of instructional beats from Kramer that get progressively harder, as well as a freestyle mode to play custom beats. Kramer hopes drummers will enjoy competing using the app.
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The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
InMobi Yearbook 2016
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
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Starbucks is offering credits to both Lyft customers and drivers, allowing passengers to gift coffee to drivers. Dunkin Donuts organized pop-up concerts promoted on Spotify. Google Play curated playlists for brands like ASOS and Munchery. HotelTonight offers vacation packages themed to HBO shows. Michelob Ultra partners with the American Hiking Society to support hiking trails.
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This document provides a summary of news from various companies and organizations for the week of February 21, 2011. It includes statistics on French bloggers, a dress made of watches during New York Fashion Week, marketing campaigns by Nike, KLM, M&M's, Greenpeace, Kia, adidas, and Oreo, and a new iPhone app from Cetelem. Links are provided throughout for additional details on each story.
PLAY Report Issue 03 - The New World of Sponsorship
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
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The document discusses various examples of interactive and unconventional advertising techniques used in traditional media like print magazines, newspapers, and radio. Some examples mentioned include ads that reveal images when heated in a microwave, print ads with scannable codes that trigger mobile content, and radio spots incorporating listener participation through call-in numbers. The document also covers topics like using scents and interactive elements to enhance engagement.
Spectre marketing
Spectre is being marketed through various social media campaigns, advertisements featuring James Bond and Omega watches, and a video game. Sony Pictures is handling the overall production and marketing of the film. Belvedere vodka also partnered with the filmmakers to promote Spectre through a global advertising campaign. The marketing campaigns for Spectre and Skyfall have been similar in their use of websites and social media. The film's owners have shared some production details and cast information to generate publicity and interest in the film.
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Move Report - May 2017
- 2. MONTHLY M O V E R E P O R TT e n T o p i c s M o v i n g I d e a s M a y 2 0 1 7
- 3. S8 RULEBREAKERS Samsung and Cheil Amsterdam launch Rulebreakers: the new campaign to promote the Galaxy S8. Cheil Amsterdam has portrayed several Rulebreakers in six films, which symbolize Samsung and its users' mentality. Rulebreakers are innovators who are not bothered by opinions, rules and protocols. Several Dutch Millennials, including rapper Typhoon, tell how they have shifted their personal boundaries. Follow the six stories here: https://www.samsung.com/nl/rulebr eakers/ Click To Play 1CHEIL WW MOVE Click To Play Click To Play Click To Play
- 4. 2TOP ADS MOVE PRE-CANNES These are 25 campaigns around the world you should to know before the Cannes Festival started, just because everyone is talking about them. Judge and enjoy! http://bit.ly/2rlFJqd Click To Play
- 5. BEST MOTHER’S DAY ADS Here is a good show of the best Mother’s Day campaigns of this year. Enjoy! http://bit.ly/2rpEIOD 3TOP ADS MOVE Click To Play
- 6. FESTIVAL BOTTLE McCann y Coca-Cola Romania has created The Festival Bottle to get close to the young generation, that don't consume Coca-Cola frequently. They launched a collection of Coke summer bottle labels distributed at a national level that turn into access bracelets to the coolest festival in Romania. Discover the Festival Bottle 4DIRECT ADS MOVE Click To Play Click To Play
- 7. EFFIE AWARDS 2017 These are the Colombian campaigns recognized by their results and effectiveness into the local market and awarded in the past Effie Awards 2017. Data Pola was the winner campaign of Gran Effie made it by Grupo DDB and Poker. Know all the winners here: http://bit.ly/2sv9eL6 5LOCAL ADS MOVE Click To Play
- 8. FOOT TYPE TEST The majority of runners use the wrong shoes for their foot type. To help them, ASICS in Brazil came up with a simple and accessible way: A print ad that is also a foot type test to help people choose the right shoes for run. This campaign was made to achieve a competitive grip on new runners, who like any fledgling athletes spend a lot of time looking for brands they can trust, having a successful result in the local market. Watch the campaign there 6PRINT ADS MOVE Click To Play
- 9. GATORADE AMPLIFY VML and Gatorade US has developed the first-ever science-backed, music workout experience on Spotify, designed for competitive athletes. Amplify has be made to prompt the workout, delivering the right song at the right moment to keep the athlete training. Using a simple interface, athletes select their type of workout and duration and start training Know more about it watching the video case 7DIGITAL MOVE Click To Play Click To Play
- 10. FACEBOOK AWARDS 2017 Here it is, the winning work of Facebook Awards. Campaigns from all over the world that used Facebook and Instagram as a principal media to tell emotional stories that made people reacted and spread them in social media. Get inspired here: http://bit.ly/2sxNLl2 8SOCIAL MEDIA MOVE Click To Play
- 11. BREAK FREE BBDO New York has created a campaign for Bacardi called "Break Free," using an innovative format that is filling up social media newsfeeds everywhere, the Instagram's Boomerang feature. The brand’s new summer film show a whole Caribbean town stuck in a Boomerang - an infinite loop that can only be broken by summer, Caribbean vibes and, of course, Major Lazer new hit and Bacardi. Enjoy the film Click To Play 9SOCIAL MEDIA MOVE Click To Play Click To Play Click To Play
- 12. WWDC2017 APPOCALYPSE To kick off WWDC this year, Apple gave us a glimpse of what the world would be like without apps through the opening video for the conference. The story is about a new employee at Apple haphazardly unplugs the App Store servers and sends the entire world into full-scale chaos. The content quickly took the conversation in social networks, generating controversy among people who understood the humor behind these and who felt a little offended. 10TREND CONTENT MOVE Click To Play Click To Play
- 13. MONTHLY M O V E R E P O R TT e n T o p i c s M o v i n g I d e a s M a y 2 0 1 7 a n a . c u e n c a @ c h e i l . c o m