Level Up Your Fundraising - Session Teaser for NTEN NTC 2013

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Tendenci - The Open Source AMS (Association Management Software)

Caitlin Kaluza, Sarah M Worthy, and Aaron Long will be presenting at the NonProfit Technology Conference in Minneapolis, MN April 10th - 14th, 2013. Register to attend at http://nten.org/ntc

Technology

Level Up Your
Fundraising
http://www.monkeyinthecage.com

Understanding the Psychology of What
Makes People Donate
Use Hashtag: #NTC13LvLUP

Session Presenters
Caitlin Kaluza
Aaron Long
Sarah M. Worthy

Let’s Level Up!
Does this Stuff Really Matter?
How much of a role does psychology
play in fundraising?

Getting Inside the Visitor’s Head
Understanding who your donors are,
why they give, and what keeps them
engaged.

The 7 Methods of Influence on the web
• How you Can Use them Right Now
• Case Studies
• Free Tools

Level Up Your Fundraising Slide 2

About Caitlin
Experience in:
• User Experience Strategy
• Search Engine Marketing
• Marketing/PR

Level Up Your Fundraising Slide 5

About Sarah
Experience in:
• IT Product Marketing/Management
• Community Engagement
• NonProfit Marketing and Event Promotion

Level Up Your Fundraising Slide 4

About Aaron
Experience in:
• Client Relations
• Application Design & Development
• Business Development

Level Up Your Fundraising Slide 3

Why Does it Matter?
Photo Credit: flickr.com/photos/brittanyg/1305797552

Level Up Your Fundraising Slide 6

Giving is Digital Source:
2012 Digital Giving Index

Level Up Your Fundraising Slide 7

Giving is Social
Level Up Your Fundraising Slide 8

Organizations who incorporate social media
into fundraising campaigns generate

10x more money

Giving is Social
Level Up Your Fundraising Slide 9

Why Donors Do
What They Do

Social Material Ideological

Photo Credits: www.flickr.com/photos/14816925@N00/19845761/
www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/

Level Up Your Fundraising Slide 10

Methods of Influence Online
Photo Credit: flickr.com/photos/mikecogh/7961942978

Level Up Your Fundraising Slide 11

Frame the “Ask”
Photo Credit: flickr.com/photos/36041246@N00

Level Up Your Fundraising Slide 12

Create Trust with Donors

Level Up Your Fundraising Slide 13

Apply Social Pressure

Level Up Your Fundraising Slide 9

Give Back... First

Level Up Your Fundraising Slide 15

Aim for Slow Change

Photo Credit: flickr.com/photos/costinthampikutty

Level Up Your Fundraising Slide 16

Quit Watching the Phone

Level Up Your Fundraising Slide 16

Live
Transparently

Level Up Your Fundraising Slide 17

Recognize Your Value...
...and charge for it
Level Up Your Fundraising Slide 18

Stock Your Toolbox

Level Up Your Fundraising Slide 16

NonProfit Case Studies

Level Up Your Fundraising Slide 19

Questions?
Level Up Your Fundraising Slide 20

Thank You!

Level Up Your Fundraising Slide 20

Come Hang Out With Us!

www.schipul.com/people

Level Up Your Fundraising Slide 20

Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!

INSERT
QR CODE
HERE

or Online using #NTC13LVLUP at www.nten.org/ntc/eval
Aaron Long
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Caitlin Kaluza
@qcait

Sarah M. Worthy
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