A SXSW Interactive 2014 panel discussion with Ed Schipul, CEO of Tendenci and Rachel Magario, the Assistive Technology Specialist at Pacer Simon Technology Center that discusses effectively developing and designing the web for accessibility.

1. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
IMAGE OF LADY JUSTICE!
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TURNING A BLIND EYE
TO GOOD USABILITY
RACHEL MAGARIO @RACHELMAGARIO
ED SCHIPUL @ESCHIPUL
SETH BLUNT
By Scott*: http://www.flickr.com/photos/jsmoorman/2298671281/sizes/l/

2. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
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3. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
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1. Accessibility = Dignity
2. FACE II
3. The Magario Accessibility
Experience Method In Action!
LET’S TALK ACCESSIBILITY!
http://www.flickr.com/photos/elzey/12298142876/sizes/o/

4. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
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Rachel Magario
Seth Blunt
Ed Schipul
@rachelmagario
@eschipul
@tendenci.com

5. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
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http://www.flickr.com/photos/stubby42/6183073853/sizes/l/
http://www.etsy.com/listing/113967469/funny-japanese-sign-engrish-humor-thank
http://www.flickr.com/photos/9731367@N02/6988181354/sizes/c/

6. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
STATE OF THE UNION
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Every child has a chance at the
american dream because we
honor the dignity of hard work
http://www.youtube.com/watch?v=nh9j8s2vivc

7. What is Accessibility?!
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Access,
to reach,
to participate,
to perform,
to learn
Accessing Places and information equally

8. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
MAGARIO’S DIGNITY GAP MODEL!
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9. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
ACCESSIBILITY GETTING BEHIND !
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10. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
OLD VS NEW!
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0
http://www.freedomscientific.com/documentation/pacmate/6.5/BX/PACmate-BX400.gif
http://www.nanopac.com/Braille%20Lite%20M40.htm

11. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
ACCESSIBILITY GETTING BEHIND !
1
1
As technology
increases.
Replace People with
Disability with
Accessibility

12. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
1. Awkward
2. Inefficient
3. Messy
4. Frustrating!
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Accessibility is…

13. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
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THINK
POSSIBILITY!

14. Magario Accessibility Experience Method !
FACE II!
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15. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
1. Be Functional
2. Be Analytical
3. Be Clear
4. Be Efficient
5. Be Investigative
6. Be Iterative!
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Magario Accessibility Experience Method !
FACE II!

16. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
Magario Accessibility Experience Method !
FACE II!
1. Be Functional – make it work
2. Be Analytical – apply Task Analysis (verb, verb, and verb)
3. Be Clear – identify the relevant elements
4. Be Efficient – evaluate with user testing
5. Be Investigative – research (stand on the shoulders of others)
6. Be Iterative – take small steps for constant improvement!
1
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17. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
1. Effectiveness
2. Efficiency
3. Satisfaction!
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PRINCIPLES OF
ACCESSIBILITY!

18. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
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19. Consult Letter!
Minutes

20. Current Situation!
• Technology Making The Impossible Possible
• Collaboration Bridging The Divide
• Higher Delivery Expectations!
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21. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
TRY IT OUT!
1. Google Glass
2. One Handed 508
Keyboard
3. iPad with Voiceover
4. iPad with Switch!
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http://www.flickr.com/photos/lawrencegs/11466377496/sizes/k/

22. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
MAGARIO ACCESSIBILITY METHOD IN ACTION!
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http://www.flickr.com/photos/eschipul/10506205096/sizes/l/

23. 23
Drop Box!
http://www.flickr.com/photos/darkpollo/5194301853/sizes/l/

24. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
1. Be Functional
2. Be Analytical
3. Be Clear
4. Be Efficient
5. Be Investigative
6. Be Iterative!
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Magario Accessibility Experience Method !
FACE II!

25. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
1. Effectiveness
2. Efficiency
3. Satisfaction!
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PRINCIPLES OF
ACCESSIBILITY!

26. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
MAGARIO CERTIFICATION STANDARDS!
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• Certified
• Bronze
• Silver
• Platinum

27. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
TYPE OF TECHNOLOGY USERS!
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28. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
WHO BENEFITS FROM ACCESSIBILITY?!
• EVERYONE
• BLINDNESS;
• MAGNIFICATION USERS;
• LOW VISION AND DEGRADED VISION;
• TEXT TO SPEECH USERS;!
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http://www.flickr.com/photos/eschipul/11628790473/sizes/o/

29. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
WHAT’S IN IT FOR
YOU?!
1. A Systematic Approach to
Evaluate the Accessibility
Experience
2. Happier Users
3. More Business
4. Better SEO
5. Better Usability!
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http://www.flickr.com/photos/eschipul/8796039562/sizes/l/

30. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
CODING & DESIGNING
FOR MULTIPLE ABILITIES!
1. Visual
2. Auditory
3. Kinesthetic
4. Mobility
5. Perceptive Abilities!
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http://www.pcauthority.com.au/News/289739,geek-tech-top-5-gadgets-for-the-kitchen.aspx

31. One Size Doesn’t Fit All!
• Image of scale like at a doctors office!
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32. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
FIRST STEPS !
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http://www.flickr.com/photos/eschipul/10506221076/sizes/l/

33. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
QUESTIONS? !
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http://www.flickr.com/photos/eschipul/12962386025/sizes/o/

34. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
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35. The Magario Accessibility Experience Method @rachelmagario https://github.com/rmagario
THANK YOU!!
• Special Thanks To:
• Jonathan Campbell
www.loveittobits.co
m
• Cozette Kosary
• Austin Swick !
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RACHEL MAGARIO
@RACHELMAGARIO
ED SCHIPUL
@ESCHIPUL
@TENDENCI
SETH BLUNT