This presentation shares some of the non-profit specific features and tools included with the Tendenci content management system and explains how nonprofits can earn more revenue with a Tendenci website that manages their fees for services and goods.
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Why Your Non-Profit Website Should be Built on Tendenci
1. The Case for Tendenci for Your
Non-Profit Website
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
2. Urban Institute, National Center for
Charitable Statistics, Core Files
(1998–2008)
http://www.urban.org/UploadedPDF/412209-nonprof-public-charities.pdf
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
3. 1.81 Trillion Dollars in Expenses
Annually?
http://www.flickr.com/photos/jamesjordan/4159474226/
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
4. 181 Billion Dollars in Expenses if you
take out hospitals and labor unions.
http://www.flickr.com/photos/41996844@N00/3221673583/
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
5. 1.51 million nonprofits
93.6% of all nonprofits have less
than 1 million dollars in expenses.
45% spend under $100,000
annually.
http://www.flickr.com/photos/anirudhkoul/3786725982/
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
6. Since 2010, we have raised $65,000
for appendiceal cancer research!
http://shootoutcancer.org/
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
15. ETC.
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
16. Private Contributions are a Smaller
Source of Revenue than Fees
http://www.urban.org/UploadedPDF/412209-nonprof-public-charities.pdf
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
18. So is Human Communication
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
19. Your Website is Homebase
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
20. Most Small Associations Feel They
are Lagging Behind
http://www.nten.org/research/it_staffing_2010
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
21. Most Likely to Be Outsourced
http://www.nten.org/research/it_staffing_2010
1. Website Hosting (81 percent)
2. Website Design (69 percent)
3. Website Development (68
percent)
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
22. Least Likely to Be Outsourced
http://www.nten.org/research/it_staffing_2010
1. Social Media (17 percent)
2. Website Content Management
(31 percent)
3. Help Desk (32 percent)
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
23. Most Stragglers are Unhappy
http://www.nten.org/research/it_staffing_2010
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
24. Lower the Cost, Meet the Needs
Tendenci CMS for Non-Profit Websites
(281) 497-6567 www.tendenci.com
Editor's Notes
This presentation was first given at SchipulCon 2011 by Aaron Long ,VP of Schipul – The Web Marketing Company (http://schipul.com)This presentation explains why the Tendenci CMS platform is the best solution for Non-Profit organizations’ websites.Sign-up for your free 30-day trial of Tendenci and see how Tendenci grows non-profit revenue: http://signup.tendenciapp.com
More than 1.5 million Non-Profits are spending trillions of dollars annually.
That number includes healthcare and labor unions.
Take out the hospitals and labor unions, and the real number drops to about $181 Billion in expenses for non-profits.This is still a ton of money that non-profits are paying every year to stay in operation.
Ironically – even though the total expenses for non-profits is 181 BILLION dollars, 93.6% of nonprofits have less than $1 million in expenses.45% of nonprofits spend less than $100,000 annually. If your organization isn’t spending more than $100,000 in a year – this most likely means you don’t have any money to spend. Non-profits have to do a whole lot with a very small amount of cash!
Case study example: Shooting for a Cure is a non-profit that raises money to fund appendiceal cancer research. They approached Schipul for help with a website that could help them raise money from their events and through donations. They use the Tendenci CMS to accept online event registrations and payments, donations, sponsorships, retail sales and more. Tendenci enables Shooting for a Cure to manage all of these non-profit specific needs online and affordably.
Non-profit organizations like Shooting for a Cure have the highest technology needs and the lowest budgets. Most nonprofits also don’t have the staff or volunteers available with technical backgrounds so they need something easy to use.
Tendenci’s Membership Management Module includes all the tools a nonprofit with members needs including:Selective permissions to offer tiered access to content and pricing based on membership levelCorporate membershipsMember profiles Online membership applications, payments, and renewals And more!http://tendenci.com/tendenci-membership-management/ - Tendenci Membership Mangement Features
Tendenci has Event Management Tools specifically designed for non-profits including:Online event registration and paymentsSpecial pricing options for table sponsorships (offer special bundled pricing , teams (ie golf tournament fundraising – have a team of 4)Online Events Calendar with Event Type filteringEvent Discount CodesPromote your event with easy social sharing integration, speaker bio’s and headshots, and integrated Google Maps for the event locationAnd there’s tons more: http://tendenci.com/professional-event-management/
Non-profits depend on their sponsors and large corporate donors and Tendenci has built-in tools to provide value to your sponsors on your website so they will want to give your nonprofit more money!
Tendenci has several tools so you can offer career management services from your website including:Jobs board with optional job posting pricing and online paymentResume directoryTraining and course pluginsAnd more: http://tendenci.com/career-management-resume-job-board/
Tendenci offers business directories and you can customize the pricing to charge for listings plus tier the pricing based on membership levels and types.
Tendenci has fundraising tools for nonprofits like custom forms with payment options for donations and integrated email marketing newsletters.
What Doesn’t Tendenci include that your non-profit website needs? (Tell us what you need and we’ll try and add it: http://tendenci.com/contact/)This full list of Tendenci features is constantly growing: Membership ManagementDefine and Customize an unlimited variety of membership typesSupports single-location associations as well as multiple chapter/location organizationsOnline membership registration and renewalsFlexible grace periods and pricing for early, late, and custom renewalsSpecific and Selective Permission levelsCreate custom notices for renewals, expirations, and new membership sign-upsCorporate and Individual membership levelsKeeps your members organized automatically for segmenting custom communicationsSearchable Member Directory with Member ProfilesFull admin controls to edit, add, and delete members and member account informationAutomatic billing and invoicing for membership and dues managementFlexible period lengths for membershipsAnd More… Events ManagementOnline registration and payment inside your website domain1 page event creationColorful, custom event types to segment and search by typeTiered pricing flexibilityCreate and manage custom Discount codes1-Click email to registered attendees with updates, post-event surveys and moreAdd an unlimited number of speakers to an event for conferences and panels.Google Maps Integration so your registrants won’t get lostInclude logos, speaker bio’s, images, and headshotsRoster reports of registered, canceled, paid, unpaid that is exportable to .csvAdmin override ability for registration and special pricingUpdate anywhere onlineCustom bundled tickets for groups, sponsors, team eventsDuplicate recurring events to save time adding to website calendarEvent reports and analytics for key event marketing metricsIntegrate events with social networking sites to make them easy for attendees to share online and help promoteAnd More… Career ManagementSearchable Job Board by keywordAllow job postings on a cost or no-cost basisResume uploadsSearchable Business Directory by category or keywordOptional Staff Application Mobile FeaturesOut-of-the-Box recognition of mobile versus PC or MAC browser viewing to adjust viewingOptional Mobile Stylesheet customization for true accessibilityAuto-Resizes and formats your Tendenci website to the width and height of browser window Online PaymentsIntegrate online payment gateway with all your Tendenci modules - Authorize.net or FirstDataManage financial transactions in one place on your websiteInvoicesReportingAdd Merchant Account info in global settings (1 place) to implement in all the modulesExport to .csvCustom Payment Confirmation Page Rich MediaCreate Online Video and Photo GalleriesMass photo uploader to save timeBatch edit photo albumsCustom selection of photo album cover imageSelective permissions control over who can view contentAutomatic photo resizingCreative Commons Licensing or All Rights Reserved Licensing automatically Content ManagementWYSIWYG (What You See Is What You Get) editorPages and Custom Page TemplatesNews ArticlesFeatured Homepage StoriesTendenci Tabs Drop Down Navigation MenusTag all content with keywordsAutomated Importation of WordPress into TendenciFully scalable to allow for thousands of pages of content within your websiteEasily upload and share files in .pdf, .csv, .docx formatsGranular selective permissions control for each piece of content including photos, video, files, articles, pages, and events.Integrates with several E-commerce and shopping cart software solutionsGlobal Site Search Email MarketingIntegrated Admin inside of website with Campaign MonitorAll the awesome features included with Campaign MonitorPay as you send or select monthly plansFree email newsletter templatesHave us custom design a template for you! Social Media MarketingLink your Tendenci website to all your social media accounts to display on your websiteAllow members to comment, rate, “Like”, and “+1” content on your website with custom plug-insProtect your members content and personal information with secure privacy settings to limit access to certain groups, content, and information on the website Search OptimizationOut-of-the-box SEO for Title tags and META informationWeb Analytics integrationCustom SEOLocations Module for Local Search of Your Physical Locations on your website and in search engines Donation and FundraisingOnline donations directly through the websiteOrganize and Manage online donations and sponsorship dollars inside TendenciDonation Financial Reports for credit card reconciliation and invoice paymentsExport donations invoices, forms and reports to .csvCustomizable donation submission formCreate custom donation recipient fields to allow donors to select where to donate to such as with multiple departments or partnership charity events.
One of the big myths in the non-profit sector is that donations from private contributions are where nonprofits get the bulk of their revenue. The truth is that successful nonprofits earn most of their annual revenue from Fees for services and goods. Services and Goods include things like event registrations, membership dues and renewals, training course fees, sales of branded merchandise like t-shirts, ball caps, gift shop sales, and career services, etc.
Most software targeting non-profit organizations focuses on donation management… Tendenci is the only CMS platform specifically developed for non-profit fees management.
Non-Profits also rely on sharing their organization’s passion to your community.Tendenci has tools to show and share your nonprofits heart and soul including:VideosPhoto AlbumsSocial Media IntegrationBlog IntegrationEmail newsletters Easy to update content tools including articles, news releases, and stories
Tendenci brings like-minded people to your website
We have learned that most smaller associations feel they struggle to grow and compete against larger nonprofits, and it is increasingly harder for nonprofits with smaller budgets to afford the technology they need to compete.
Most nonprofits have to outsource website design, development and hosting because they don’t have the time and technical staff to do it in-house.
Most nonprofits typically do not outsource social media marketing, website content management and help desk/information desk services. Tendenci focused on providing the website development, design, and hosting that nonprofits need in an easy to use, ready to go out of the box solution.Tendenci offers your nonprofit the platform and simplifies management of your social media marketing, website content, and help desk services so you can do these in-house.
Are you one of the nonprofit organizations that feels left behind? Are you happy with your current online platform? If not, You aren’t alone – most small and mid-sized nonprofits are unhappy with the software options available to them. Tendenci wants to put a smile on your face and money in your nonprofit’s pocket – Come find out why Tendenci is the only solution for nonprofit websites!
Sign-up for a free 30-day trial of Tendenci today - http://signup.tendenciapp.com There is no credit card required, and when you are ready to sign-up, you’ll only pay a monthly fee with no contract based on the size of your organization and how much traffic your website receives. Pricing starts at $39 a month and we take care of the updates, hosting, and security.Learn more online: http://tendenci.com We Love to Use Tendenci (www.tendenci.com is built on the Tendenci CMS) and We Think You’ll Love Using Tendenci too!