What will you learn from participating in the Nustory project? Why is content marketing so important to brands? What are the steps to success in the Nustory project? All is explained!

1. The Nustory Project:
Exploring social media with
startups
Daryl Pereira
IBM Cloud Marketing
@CagedEther

2. The learning phase
Students learn the basics of
social media and the
background of the business
Social media
- What it is
- Building a strategy
- The three C’s
- Measurement
- Tools: Hootsuite, Slack
Business background
- Why does the business exist
- What industry is it in
- Who are its customers
- What words best describe the solution
Social Media StrategySocial Media Strategy

3. Conduct content experiments using Twitter
Students post curated
content on behalf of the
business using Hootsuite
Students
identify new
potential
audience via
Twitter

4. Measure the effectiveness of content
Test which tweets get furthest reach
and drive most engagement
What does this teach you about what content
resonates most with target audience

5. Collaborate with other teams and share knowledge
Teams share knowledge and discuss
best practices
Slack
- What is working
- What isn’t working
- New tests to consider

6. Think how can you optimize the execution
Researching content to share
Publishing content
Growing network
Measuring results
How would you optimize the time spent?

7. Create original deep content
Content based on insights from curation process
Blog post Infographic Video

8. Use insights from the project to create a final report
Students create a final
social media plan based on
data from the project
Social media strategy
- What content worked
- Notes on the audience
- Recipe for future success

9. The Nustory project: recap
Form a team of 4
students and partner with
a startup
Learn the basics of social
media and the startup
Perform ‘content
experiments’ using
Hootsuite
Share best practices with
sponsor and other teams
Create deeper, original
content
Provide an actionable
report to the partner
business
1 2 3
6 5 4

10. The Nustory project: recap
Form a team of 4
students and partner with
a startup
Learn the basics of social
media and the startup
Perform ‘content
experiments’ using
Hootsuite
Share best practices with
sponsor and other teams
Create deeper, original
content
Provide an actionable
report to the partner
business
1 2 3
6 5 4