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The Application of Enterprise Social Networking to Talent Management and Talent Acquisition
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2C GLOBAL ENTERPRISE Public Social Networks LinkedIn Facebook B2B B2T Customer Support  Marketing Product Feedback  & Ideas Customer Relationship Management Partner Management  & Enablement Marketing Human Capital/Talent Management Business Development Communication, Collaboration & Innovation The Enterprise Social Networking Landscape  Twitter
Enterprise 2.0 Adoption on the Rise ,[object Object],[object Object],[object Object],[object Object],Source:  Enterprise 2.0 Conference Pre-Conference Survey, May 2009
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 When Firms Fail To Capitalize On Their Networks… What is Driving Adoption? Knowledge  is not infused or retained. Relationships are  not transparent. New workers expect and embrace social technologies  to build relationships. Relationships are not  built across geographies.
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge  is not infused or retained. Relationships are  not transparent. New workers expect and embrace social technologies  to build relationships. Relationships are not  built across geographies.
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge  is not infused or retained. Relationships are  not transparent. New workers expect and embrace social technologies  to build relationships. Relationships are not  built across geographies.
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge  is not infused or retained. Relationships are  not transparent. New workers expect and embrace social technologies  to build relationships. Relationships are not  built across geographies.
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge  is not infused or retained. Relationships are  not transparent. New workers expect and embrace social technologies  to build relationships. Relationships are not  built across geographies.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of an Internal Employee Social Network Provides a place where your people can build connections, collaborate, share best practices, and develop in their careers
Real World Examples: Internal Communities Enhance Collaboration and Communication Cut customer contract timeline from 3 months to 2 weeks Connects & creates sense of community in dispersed workforce Connects unique skill sets of knowledge, Increases communication
Talent Community in Action: Understanding and Connecting Internal Teams Connect a globally dispersed workforce Understand your internal talent landscape Enable employees to quickly and easily find unique skill sets and expertise
Employee Community in Action: Facilitating Global Work Groups Support global project teams Foster and facilitate productive group dialogue Provide a central source for the sharing of information and resources
[object Object],An Onboarding Community can:  Onboarding Communities: Engaging and Energizing New Employees Across the Globe CONNECTIONS Help newcomers establish a broad network of critical relationships KNOWLEDGE Enable newcomers can quickly locate the centers of knowledge  DEVELOPMENT Facilitate the mentoring relationships across the organization ENGAGEMENT Create a connected culture where your people feel like they are part of and contributing to something great
Onboarding Communities: Engaging and Energizing New Employees Across the Globe Results: Greater engagement and job satisfaction, shortened time to contribution, decreased turnover “ My onboarding experience was amazing. I was immediately plugged into the social network, contributing to and receiving help from people all over the world.   It helped me get to know people, and it also helped people get to know me: my character, my competencies, my passions. It was the reason why I’d been engaged and energized by the stories of other people throughout the organization.”  Sachua Chua, IBM www. theorangechair .com/
Alumni Communities: Turning Former Employees into Strategic Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alumni Communities: Turning Former Employees into Strategic Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TALENT MANAGEMENT “ 20% of our experienced hires are boomerangs.” — National Alumni Director,  Big 4 Accounting Firm BUSINESS DEVELOPMENT “ We see nearly $180 million in revenue driven from alumni referrals.” — Senior Director, Business Development,  Global 500 Company MARKETING “(Our alumni) group is a huge asset for us. They have become our brand ambassadors. And we want to bring them even closer.” —  CEO, Hewlett Packard INNOVATION  “We generate 35% of our new products from ideas from outside the company; we’ve  lowered research & development  costs by 20%.” —  CEO, Proctor and Gamble
Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent Job postings spread virally inside and outside the community Enterprise Private, Enterprise Community
Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent Enterprise Private, Enterprise Community Increase rehires and  qualified referrals, reduce recruiting costs By the numbers: Company size:  25,000 Annual new hires:  2,500 10% of annual new hires sourced from alumni community:  250 Annual cost savings:  $1,785,000
Talent Communities for Recruiting Microsoft: Taking a Targeted Approach to Engaging Talent ,[object Object],[object Object],[object Object],[object Object],[object Object],www.viewmyworld.co m www.YouAtMicrosoft.com
Tapping Into Existing Social Networks to Build Your Talent Community  Jim Durbin , ERE,  Tripling Traffic to Your Careers Site With a Facebook Account?
Customer and Partner Communities: Tapping into Talent Outside Your Organization ,[object Object],[object Object],[object Object],Dell IdeaStorm: Customers as a source of  talent and innovation
Leverage External Talent Communities to  Create Scalable, On-Demand Workforce
Recommendations on Getting Started ,[object Object],[object Object],[object Object],[object Object],Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008
Conenza = Practical Experience + People + Platform + Process Market-Leading Product and  Strategic Support Deep Enterprise Community Expertise Best Practices Ensure Community Vibrancy & Business Success Conenza provides the technology, tools, and  the team  to help you realize the full potential of your community initiative
Crawl, Walk, Run: The Conenza Community Platform Modular Software-as-a-Service solution featuring the best of social networking technology + MODULES OPPORTUNITY CENTER EVENTS MARKETPLACES v CONENZA COMMUNITY CORE The foundation of the Conenza Community Platform + SOCIAL NETWORKING FEATURES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOMEPAGE | NEWS PROFILES DIRECTORIES
Build Network Value with an Integrated View  of Enterprise Social Networking Customers Topical Thought Leaders Partners On-Demand Extended  Talent Pools Alumni Talent Communities Talent Development Cross-org  Peers & Cohorts Collab w/in  Dept’s & Across Geographies Deep, Extra-Functional Experts Onboarding  & Mentoring Enterprise Communities Employee Communities Extended Talent Communities Value-Add Stakeholder Communities
Key Tenets of Enterprise Social Network Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Application of Enterprise Social Networking to Talent Management and Talent Acquisition

  • 1. The Application of Enterprise Social Networking to Talent Management and Talent Acquisition
  • 2.
  • 3. B2C GLOBAL ENTERPRISE Public Social Networks LinkedIn Facebook B2B B2T Customer Support Marketing Product Feedback & Ideas Customer Relationship Management Partner Management & Enablement Marketing Human Capital/Talent Management Business Development Communication, Collaboration & Innovation The Enterprise Social Networking Landscape Twitter
  • 4.
  • 5. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 When Firms Fail To Capitalize On Their Networks… What is Driving Adoption? Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
  • 6. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
  • 7. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
  • 8. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
  • 9. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
  • 10.
  • 11. Real World Examples: Internal Communities Enhance Collaboration and Communication Cut customer contract timeline from 3 months to 2 weeks Connects & creates sense of community in dispersed workforce Connects unique skill sets of knowledge, Increases communication
  • 12. Talent Community in Action: Understanding and Connecting Internal Teams Connect a globally dispersed workforce Understand your internal talent landscape Enable employees to quickly and easily find unique skill sets and expertise
  • 13. Employee Community in Action: Facilitating Global Work Groups Support global project teams Foster and facilitate productive group dialogue Provide a central source for the sharing of information and resources
  • 14.
  • 15. Onboarding Communities: Engaging and Energizing New Employees Across the Globe Results: Greater engagement and job satisfaction, shortened time to contribution, decreased turnover “ My onboarding experience was amazing. I was immediately plugged into the social network, contributing to and receiving help from people all over the world. It helped me get to know people, and it also helped people get to know me: my character, my competencies, my passions. It was the reason why I’d been engaged and energized by the stories of other people throughout the organization.” Sachua Chua, IBM www. theorangechair .com/
  • 16.
  • 17.
  • 18. Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent Job postings spread virally inside and outside the community Enterprise Private, Enterprise Community
  • 19. Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent Enterprise Private, Enterprise Community Increase rehires and qualified referrals, reduce recruiting costs By the numbers: Company size: 25,000 Annual new hires: 2,500 10% of annual new hires sourced from alumni community: 250 Annual cost savings: $1,785,000
  • 20.
  • 21. Tapping Into Existing Social Networks to Build Your Talent Community Jim Durbin , ERE, Tripling Traffic to Your Careers Site With a Facebook Account?
  • 22.
  • 23. Leverage External Talent Communities to Create Scalable, On-Demand Workforce
  • 24.
  • 25. Conenza = Practical Experience + People + Platform + Process Market-Leading Product and Strategic Support Deep Enterprise Community Expertise Best Practices Ensure Community Vibrancy & Business Success Conenza provides the technology, tools, and the team to help you realize the full potential of your community initiative
  • 26.
  • 27. Build Network Value with an Integrated View of Enterprise Social Networking Customers Topical Thought Leaders Partners On-Demand Extended Talent Pools Alumni Talent Communities Talent Development Cross-org Peers & Cohorts Collab w/in Dept’s & Across Geographies Deep, Extra-Functional Experts Onboarding & Mentoring Enterprise Communities Employee Communities Extended Talent Communities Value-Add Stakeholder Communities
  • 28.
  • 29.