Live mobile video and social media

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Marketing consultant and social media maven Michelle Stinson Ross provides tips on identifying the right spokesperson for your business, testing a video concept with a live social audience for feedback before production, repurposing live video across multiple social channels, and some of the awesome tools insiders use. Key takeaways include: How to get comfortable in front of the camera Creating talking points without being scripted How to determine when to use live video footage and when to shoot again How to choose a clip from a live moment for a blog post and more Thoughts on webcams, mics, lighting, and software About the Speaker Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings extensive knowledge and experience to building a personal brand through storytelling, social media, and video. Her clients represent a wide spectrum of business ranging from consumer products, e-commerce, SAAS companies, insurance, realtors, accounting, and various other small businesses. Michelle is a well-known trainer and conference speaker coaching local workshops and presenting to national audiences coast to coast.

Marketing

Agenda
Overview of Live Broadcasting in Social Media
The Right Spokesperson
Testing & Repurposing
Cool Tools

About Me
Vice President of Marketing &
Sales - Gruen Digital Marketing
● Conference Speaker & Regular
Industry Contributor
● Started 8 years ago as a personal
blogger and freelancer
● Marketing Generalist with experience
integrating Content, Search, Social,
Paid, Email, & Traditional Marketing

About Gruen Digital Marketing
Our Certifications
Print & Internet
Yellow Pages
Organic Search
Display & RemarketingContent Marketing
Paid Media Social Media
Web Design &
Development
Audits

Broadcasting Live Video in Social Media
· Facebook
· Twitter
· Instagram
· YouTube
· LinkedIn is testing

Broadcasting Live Video in Social Media
@MStinsonRoss @Gruen_Agency

The Right Spokesperson
● How to get comfortable in front of the
camera
● Creating talking points without being
scripted

The Right Spokesperson
Get in front of a camera
● Take some selfies
● Start with some short recorded videos
○ Delete what you don’t like
● Instagram first (it goes away)
Ask for help

The Right Spokesperson
Start with something that you know you can
talk about.
● Provide yourself with written prompts
● Make use of props
● Try a dialog instead of a monolog

The Right Spokesperson
The art of asking questions
● Keep them short
● Consider how and why questions
● Use Yes/No to amp up engagement with
live viewers

Testing & Repurposing
● Testing a production concept live first
● How to determine when to use live video footage and
when to shoot again
● How to choose a clip from a live moment for a blog
post

Testing & Repurposing
Testing a production concept
https://youtu.be/W7KgtsQbVys?t=12m42s

Cool Tools
● Mobile equipment
● Mics
● Lighting
● Webcams
● Software

Cool Tools
● Mobile equipment
○ Tripods
○ Tripod adapters
○ Handheld stabilizers
○ Lens Attachments
○ Microphones

Cool Tools
● Mics
○ USB Mics
○ Bluetooth Mics
○ Lapel Mics
○ Shotgun Mics

Cool Tools
● Lighting
○ Golden Hours outdoors
○ Diffused Daylight indoors
○ 3-point Lighting

Cool Tools
● Software
○ CamTwist
○ BlueJeans
○ Xsplit
○ OBS Studio
○ Telestream Live

Transparency is at the heart
of everything we do.

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Live mobile video and social media

1. Live Mobile Video & Social Media

2. Agenda Overview of Live Broadcasting in Social Media The Right Spokesperson Testing & Repurposing Cool Tools

3. About Me Vice President of Marketing & Sales - Gruen Digital Marketing ● Conference Speaker & Regular Industry Contributor ● Started 8 years ago as a personal blogger and freelancer ● Marketing Generalist with experience integrating Content, Search, Social, Paid, Email, & Traditional Marketing

4. About Gruen Digital Marketing Our Certifications Print & Internet Yellow Pages Organic Search Display & RemarketingContent Marketing Paid Media Social Media Web Design & Development Audits

5. Broadcasting Live Video in Social Media · Facebook · Twitter · Instagram · YouTube · LinkedIn is testing

6. Broadcasting Live Video in Social Media

7. Broadcasting Live Video in Social Media

8. Broadcasting Live Video in Social Media

9. Broadcasting Live Video in Social Media

10. Broadcasting Live Video in Social Media

11. Broadcasting Live Video in Social Media

12. Broadcasting Live Video in Social Media

13. Broadcasting Live Video in Social Media

14. Broadcasting Live Video in Social Media @MStinsonRoss @Gruen_Agency

15. Broadcasting Live Video in Social Media

16. Broadcasting Live Video in Social Media

17. Broadcasting Live Video in Social Media

18. Broadcasting Live Video in Social Media

19. The Right Spokesperson ● How to get comfortable in front of the camera ● Creating talking points without being scripted

20. The Right Spokesperson

21. The Right Spokesperson Get in front of a camera ● Take some selfies ● Start with some short recorded videos ○ Delete what you don’t like ● Instagram first (it goes away) Ask for help

22. The Right Spokesperson Start with something that you know you can talk about. ● Provide yourself with written prompts ● Make use of props ● Try a dialog instead of a monolog

23. The Right Spokesperson The art of asking questions ● Keep them short ● Consider how and why questions ● Use Yes/No to amp up engagement with live viewers

24. Testing & Repurposing ● Testing a production concept live first ● How to determine when to use live video footage and when to shoot again ● How to choose a clip from a live moment for a blog post

25. Testing & Repurposing Testing a production concept https://youtu.be/W7KgtsQbVys?t=12m42s

26. Testing & Repurposing

27. Cool Tools ● Mobile equipment ● Mics ● Lighting ● Webcams ● Software

28. Cool Tools ● Mobile equipment ○ Tripods ○ Tripod adapters ○ Handheld stabilizers ○ Lens Attachments ○ Microphones

29. Cool Tools ● Mics ○ USB Mics ○ Bluetooth Mics ○ Lapel Mics ○ Shotgun Mics

30. Cool Tools ● Lighting ○ Golden Hours outdoors ○ Diffused Daylight indoors ○ 3-point Lighting

31. Cool Tools

32. Cool Tools ● Webcams

33. Cool Tools ● Software ○ CamTwist ○ BlueJeans ○ Xsplit ○ OBS Studio ○ Telestream Live

34. Questions? msross@gruenmarketing.com

35. Thank you!

36. Transparency is at the heart of everything we do.