The document provides 10 steps for running marketing as a team of one and still crushing goals. The steps include conducting an audit of current marketing efforts, developing buyer personas, setting clear and realistic goals, creating a marketing strategy, getting buy-in, reusing and recycling content, asking others for help, analyzing results, knowing your limits, and creating a backlog of ideas. The overall message is that it is possible for one person marketing teams to be successful by being strategic and focusing efforts on high impact activities.
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Andre Alpar - The State of SEO and Content Marketing in EuropeINBOUND
What are the main differences between the US and Europe when it comes to SEO and content marketing? What differences are there between the various European countries in terms of SEO and content marketing? What are best practices for international and multilingual approaches from a European perspective? This session will teach you how to do amazing inbound marketing and avoid mistakes in Europe!
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
George Thomas - How to Be World-Class at HubSpot in 60 DaysINBOUND
HubSpot has a ton of moving parts. You need to start creating marketing your leads & customers love today. However, how do you know what you don’t know about HubSpot and then learn it fast? No worries. George B Thomas will show you how to become world class with the HubSpot tool in 60 days or less. Educate, Empower, and Execute.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Maggie Georgieva - Jumpstart Your Productivity with HubSpot ProjectsINBOUND
Have you ever wondered what the best steps are to launch your next marketing campaign? Join us to learn how you can use HubSpot Projects and stay product right where you complete your work.
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Andre Alpar - The State of SEO and Content Marketing in EuropeINBOUND
What are the main differences between the US and Europe when it comes to SEO and content marketing? What differences are there between the various European countries in terms of SEO and content marketing? What are best practices for international and multilingual approaches from a European perspective? This session will teach you how to do amazing inbound marketing and avoid mistakes in Europe!
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
George Thomas - How to Be World-Class at HubSpot in 60 DaysINBOUND
HubSpot has a ton of moving parts. You need to start creating marketing your leads & customers love today. However, how do you know what you don’t know about HubSpot and then learn it fast? No worries. George B Thomas will show you how to become world class with the HubSpot tool in 60 days or less. Educate, Empower, and Execute.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Maggie Georgieva - Jumpstart Your Productivity with HubSpot ProjectsINBOUND
Have you ever wondered what the best steps are to launch your next marketing campaign? Join us to learn how you can use HubSpot Projects and stay product right where you complete your work.
Jason Jordan - 3 Things Sales Leaders Desperately NeedINBOUND
Accurate sales forecasts. Healthy sales pipelines. Impactful sales coaching. These are 3 expectations of every sales leader that CRM was created to enable. So why do we still suffer anemic pipelines, erratic forecasts, and feeble coaching? Join best-selling author Jason Jordan as he reveals specific best practices that are proven to turn CRM into the high-leverage investment it should be.
Dan Tyre - How to Establish Rapport with AnyoneINBOUND
Building rapport is an essential sales skill, especially when you’re building a relationship and selling over the phone. Without face-to-face contact, it can be a bit harder to have a human connection with your prospect. In the age of inbound sales, building rapport is the foundation of building confidence and trust and a critical component of an effective sales process. Learn how to establish rapport with virtually anyone and improve the quality and effectiveness of your connect calls.
I've analysed more than 30,000 articles from national newspapers including the Mail Online, Telegraph and The Sun. The aim of this talk is to prove or disprove outreach ‘feels’ such when is the best day to launch a campaign and which sites or news sections give links.
In this highly interactive session, long-time Inside Sales veteran and expert, Trish Bertuzzi will share 4 innovative ideas from her newly released book, The Sales Development Playbook, that will take your team from ho hum to kickass. Come prepared with any and all questions you have regarding Sales Development!
Alison Elworthy - Your Company's Operating SystemINBOUND
In order to execute flawlessly as your company grows and scales, one of the most important (and under appreciated) tools in your executive toolkit is your operating system. Often times, an operating system is just a bunch of rules, processes that slow down your business and stifle innovation. So how do you build an operating system that encourages innovation, maintains a culture of autonomy and still allows you to execute with operational rigor? The key is creating a system centered around transparency and context which can easily be measured and is aligned across your organization. In this session you'll learn about HubSpot's operating system has helped us scale and execute over the years and how you can apply these tools at your own company.
Doing marketing in today's world means that you need to be thinking about data when making marketing decisions or you'll end up wasting time and money. But you probably don't have a math and statistics degree. When you are executing your marketing like a quant you will always know what's happening and what to do next with your efforts. You'll learn how to grow your inbound marketing using analysis, across the full lifecycle of all your initiatives.
Shannon McGuirk - Digital PR Newsroom for Mozcon Shannon McGuirk
As an industry, we're only building 33% of the links we could be because we're tying into just one type of journalist writing; planned editorial. Find out how you can set up a digital PR newsroom to maximise your link building efforts.
Twitter Analytics of The Campaign Starbucks 100 Preeti Gupta
Twitter Analytics of the campaign Starbucks 100 in India. It includes Sentiment analysis, Keyword Extraction, Hashtag Analysis, Geospatial Analysis and Emotional Analytics.
Starbucks 100 was a campaign launched by Starbucks India on 28th of October 2017 to celebrate its 100th store in 5 years by offering coffee at INR 100 for a day.
Get your Campaign analysed for free. Contact at info@planetanalytics.in
Visit our website www.planetanalytics.in
Liverpool HubSpot User Group Slides from our March event. Topics include:
"How & What to Consider for a Successful
Inbound Campaign"
"A Tactical Approach to Attracting Strangers on Social Media"
"Turn your website into a converting machine"
Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at ScaleUberflip
Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-based sales funnel on its head with ABM and identify your best-fit accounts, your sales & marketing (or "smarketing") team will be aligned like never before.
In this ABM Hacks session with Terminus' Sangram Vajre, you will learn:
- How to identify best-fit accounts and expand your reach within an account
- How to engage contacts on their terms
- How to execute an ABM playbook
- How to accelerate sales pipeline velocity and grow new revenue
Do you use gut instinct when conducting outreach?
In this presentation, I look into how often we're using gut feels when it comes to launching campaigns and use data analysis to highlight to give more guidance on what we should be doing ahead of that all-important lanch date.
Is Your Marketing Strategy Read for the Wild West?Uberflip
Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier is quickly changing – and how we can adapt our marketing strategies to change with it.
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. I have presented 6 key trends for digital in 2015, thanks to SalesForce Connections, presented to the digital marketing audience.
Why The F*ck Are You Doing That? How to Build an Effective Digital StrategyFast Web Media
Why the f*ck are you doing that? The question Fast Web Media's Head of Agency, Rob Weatherhead, asked the audience at Marketing Show North this month. If you couldn't make the event, check out the slides here to find out how to build an effective digital strategy, that won't waste time or budget!
Michael Rejmaniak - 23 1/2 Tips to Master Lead ScoringINBOUND
So, you’re executing campaigns and winning at INBOUND marketing. Leads are flowing and you’re sending them to sales, but sales doesn’t know how good the leads are and who to follow up with first. If you want sales to feel more confident about lead quality and expedite their follow-up, or if you’re in sales and you want to better understand what marketing is giving you, then it’s time to get epic with Lead Scoring.
In this presentation, you’ll learn 23 1/2 tips that you’ll need to know in order to master lead scoring. From strategy to hands-on in HubSpot to your CRM integration, attendees will walk away with both great ideas and practical knowledge on building their own lead scoring model in HubSpot that makes sales and marketing happy.
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
Creating a marketing campaign is easy. Scaling that into a successful omni-channel strategy is hard. During this session, Rebekah shares tactical ways to produce targeted campaigns across multiple channels. Learn how you can increase engagement, social referral traffic and your customer base through creative, consistent and compelling campaigns.
Jason Jordan - 3 Things Sales Leaders Desperately NeedINBOUND
Accurate sales forecasts. Healthy sales pipelines. Impactful sales coaching. These are 3 expectations of every sales leader that CRM was created to enable. So why do we still suffer anemic pipelines, erratic forecasts, and feeble coaching? Join best-selling author Jason Jordan as he reveals specific best practices that are proven to turn CRM into the high-leverage investment it should be.
Dan Tyre - How to Establish Rapport with AnyoneINBOUND
Building rapport is an essential sales skill, especially when you’re building a relationship and selling over the phone. Without face-to-face contact, it can be a bit harder to have a human connection with your prospect. In the age of inbound sales, building rapport is the foundation of building confidence and trust and a critical component of an effective sales process. Learn how to establish rapport with virtually anyone and improve the quality and effectiveness of your connect calls.
I've analysed more than 30,000 articles from national newspapers including the Mail Online, Telegraph and The Sun. The aim of this talk is to prove or disprove outreach ‘feels’ such when is the best day to launch a campaign and which sites or news sections give links.
In this highly interactive session, long-time Inside Sales veteran and expert, Trish Bertuzzi will share 4 innovative ideas from her newly released book, The Sales Development Playbook, that will take your team from ho hum to kickass. Come prepared with any and all questions you have regarding Sales Development!
Alison Elworthy - Your Company's Operating SystemINBOUND
In order to execute flawlessly as your company grows and scales, one of the most important (and under appreciated) tools in your executive toolkit is your operating system. Often times, an operating system is just a bunch of rules, processes that slow down your business and stifle innovation. So how do you build an operating system that encourages innovation, maintains a culture of autonomy and still allows you to execute with operational rigor? The key is creating a system centered around transparency and context which can easily be measured and is aligned across your organization. In this session you'll learn about HubSpot's operating system has helped us scale and execute over the years and how you can apply these tools at your own company.
Doing marketing in today's world means that you need to be thinking about data when making marketing decisions or you'll end up wasting time and money. But you probably don't have a math and statistics degree. When you are executing your marketing like a quant you will always know what's happening and what to do next with your efforts. You'll learn how to grow your inbound marketing using analysis, across the full lifecycle of all your initiatives.
Shannon McGuirk - Digital PR Newsroom for Mozcon Shannon McGuirk
As an industry, we're only building 33% of the links we could be because we're tying into just one type of journalist writing; planned editorial. Find out how you can set up a digital PR newsroom to maximise your link building efforts.
Twitter Analytics of The Campaign Starbucks 100 Preeti Gupta
Twitter Analytics of the campaign Starbucks 100 in India. It includes Sentiment analysis, Keyword Extraction, Hashtag Analysis, Geospatial Analysis and Emotional Analytics.
Starbucks 100 was a campaign launched by Starbucks India on 28th of October 2017 to celebrate its 100th store in 5 years by offering coffee at INR 100 for a day.
Get your Campaign analysed for free. Contact at info@planetanalytics.in
Visit our website www.planetanalytics.in
Liverpool HubSpot User Group Slides from our March event. Topics include:
"How & What to Consider for a Successful
Inbound Campaign"
"A Tactical Approach to Attracting Strangers on Social Media"
"Turn your website into a converting machine"
Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at ScaleUberflip
Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-based sales funnel on its head with ABM and identify your best-fit accounts, your sales & marketing (or "smarketing") team will be aligned like never before.
In this ABM Hacks session with Terminus' Sangram Vajre, you will learn:
- How to identify best-fit accounts and expand your reach within an account
- How to engage contacts on their terms
- How to execute an ABM playbook
- How to accelerate sales pipeline velocity and grow new revenue
Do you use gut instinct when conducting outreach?
In this presentation, I look into how often we're using gut feels when it comes to launching campaigns and use data analysis to highlight to give more guidance on what we should be doing ahead of that all-important lanch date.
Is Your Marketing Strategy Read for the Wild West?Uberflip
Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier is quickly changing – and how we can adapt our marketing strategies to change with it.
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. I have presented 6 key trends for digital in 2015, thanks to SalesForce Connections, presented to the digital marketing audience.
Why The F*ck Are You Doing That? How to Build an Effective Digital StrategyFast Web Media
Why the f*ck are you doing that? The question Fast Web Media's Head of Agency, Rob Weatherhead, asked the audience at Marketing Show North this month. If you couldn't make the event, check out the slides here to find out how to build an effective digital strategy, that won't waste time or budget!
Michael Rejmaniak - 23 1/2 Tips to Master Lead ScoringINBOUND
So, you’re executing campaigns and winning at INBOUND marketing. Leads are flowing and you’re sending them to sales, but sales doesn’t know how good the leads are and who to follow up with first. If you want sales to feel more confident about lead quality and expedite their follow-up, or if you’re in sales and you want to better understand what marketing is giving you, then it’s time to get epic with Lead Scoring.
In this presentation, you’ll learn 23 1/2 tips that you’ll need to know in order to master lead scoring. From strategy to hands-on in HubSpot to your CRM integration, attendees will walk away with both great ideas and practical knowledge on building their own lead scoring model in HubSpot that makes sales and marketing happy.
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
Creating a marketing campaign is easy. Scaling that into a successful omni-channel strategy is hard. During this session, Rebekah shares tactical ways to produce targeted campaigns across multiple channels. Learn how you can increase engagement, social referral traffic and your customer base through creative, consistent and compelling campaigns.
My slides for #HUG18 in San Diego on 12 April 2018 about how to make Inbound PR happen for your business or client.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
PROVE YOUR ROI: MAKE SMARTER MARKETING DECISIONS BY TRACKING MARKETING ANALYT...HubSpot
Data, data everywhere and not an ounce of insight? Where do you even begin? What marketing analytics are important to measure, and how can you improve them over time? This session will walk you through the different analytics tools in HubSpot including the Sources Report, Contacts Report, and Companies Report and teach you how to interpret the data to make smarter marketing investments.
I'M A MARKETER, HOW CAN I JUSTIFY MARKETING ROI [INBOUND 2014]HubSpot
Marketing ROI is more important today then it ever has been. Did you know that Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon? In fact, Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. The evidence is mounting on how smart B2B marketing executives are connecting to revenue, transforming marketing from a cost to a revenue center, and in the process, helping their organizations outgrow their competition. As we all well know, a marketer's job doesn't stop at lead generation. Have you ever wondered what marketing analytics are important to measure, what will the executive team look for? Will I have a strategy and plan to improve revenue when I’m asked? This session Kim Walsh will leave you with key insights on how to be part of the revenue conversations and justify your marketing ROI.
Practical, actionable tips to execute PR, branding and positioning in unison to grow your startup or small business. Focused on teams with limited resources. Given at Hubspot's INBOUND 2016 in Boston.
I'm a marketer, how can I be part of the revenue conversations #Inbound2014Kim Walsh
Marketing ROI is more important today then it ever has been. Did you know that Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon? In fact, Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. The evidence is mounting on how smart B2B marketing executives are connecting to revenue, transforming marketing from a cost to a revenue center, and in the process, helping their organizations outgrow their competition. As we all well know, a marketer's job doesn't stop at lead generation. Have you ever wondered what marketing analytics are important to measure, what will the executive team look for? Will I have a strategy and plan to improve revenue when I’m asked? This session Kim Walsh will leave you with key insights on how to be part of the revenue conversations and justify your marketing ROI.
Top Marketing Reflections from INBOUND 2014New Breed
4 days. 152+ Sessions. 10,000+ attendees. There was a lot of ground to cover at INBOUND 2014, so we compiled our top marketing reflections from the week. Come find out what we learned!
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
COMPETITIVE INTELLIGENCE FOR SALES AND MARKETING: HOW TO WIN MORE OPPORTUNITI...HubSpot
So much data. So little time. This session will walk you through how to aggregate, analyze, and make actionable competitive intelligence. For marketers, how can you use competitive intelligence to be a data-driven marketer? What are the clues that your competitors are leaving as to their effective tactics? Understand how to identify trending topics, successful distribution strategies and more from looking at data. For sales, how can you understand the messages entering your funnel from your competitors? Are they causing customers to shirk away from you? What are the key data sources to look at and what are some sneaky ways to get surprising information.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
This talk, "Content Is Bull$hi#, Marketing Is Horse$hi#, Let's Talk about Relationships," was delivered 9/26/17 at Inbound in Boston. My philosophy on slides is that they should REQUIRE the speaker not be required BY the speaker. So you will not see a lot of text here. But the audio of the talk is available on my podcast here: https://morebrainz.simplecast.fm/inbound17 if you'd like the whole experience.
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
Inbound Recruiting: the Candidate and Employee Experience Lane Sutton
Marketers have focused on the customer experience. It's time to focus on the employer brand. Without people, you don't have a product. Learn why the employer brand is so important and how to let your people and culture tell a real story that goes beyond the job.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
19. #INBOUND16@SWMORRIS2
The open rate for emails with a
personalized message was
Statista, 2014
Via HubSpot’s Marketing Statistics
17.6%
Compared to 11.4% without
personalization.
62. #INBOUND16@SWMORRIS2
B2B marketers say the
of marketing automation is the
ability to generate more and better
leads.
#1 benefit
Pepper Global, 2014
Via HubSpot’s Marketing Statistics
87. #INBOUND16@SWMORRIS2
1. Do an Audit
2. Develop Your Personas
3. Set Clear (and Realistic) Goals
4. Set Your Strategy
5. Get Buy In
6. Reduce, Reuse, Recycle
7. Phone a Friend
8. Analyze Everything
9. Know Your Limits
10. Create a Backlog
10 STEPS:
Thanks for the introduction, I’m so excited to be here today to talk with you about how to run marketing as a team of one, and more importantly still crush your goals
Before anyone asks, I’ll be posting my slides online after the talk, and I’ll also link to all of the resources that I’m mentioning throughout the presentation.
To get a sense of the room --
Could all the folks who are the only marketer on their team raise their hands? Ok, keep them raised, and can anyone who is on a small marketing team of two or three raise their hands as well.
Now take a look around the room –
Marketers just like you
Best practices & challenges
As industries marketing manager, I was responsible for the entire marketing funnel for each segment I worked with – from brand building to lead gen and sales enablement.
Through this presentation, I’ve broken down the lessons I’ve learned over the past couple of years into 10 fundamental steps to help small marketing teams hit their goals, and highlighted ways that HubSpot can help you do just that.
The best way to set yourself up for success as an individual is to invest time up front in planning and analysis. While it’s not the most glamorous,
Whether you’re starting from scratch or re-evaluating your current process, you need to start with a benchmark, so you can tell how far you’ve come.
To get those benchmarks, the first thing you need to do is an audit.
Ask yourself – what currently drives demand for sales?
Existing assets
HubSpot E.G.
Funnel + conversion rates
Understanding = success
Campaigns
Don’t worry!
Why personas
Mary e.g.
Well-developed personas pay off
Persona >> personalization
individualized experience based on that persona’s interests and where they are in the buying cycle
better prospect experience and will have higher returns for you
personalizing landing page and website content by device
personalizing calls to action based on lifecycle stage, from our agency blog
You can even personalize your subject lines. In this case, the same email with the same 20% off promotion is positioned differently to first time purchasers and customers.
importance of developing a 1-1 relationship with your prospective customers to increase customer lifetime value
An all-in-one solution gives you the opportunity to create a consistent experience across all touch points your prospective customers have with your brand.
Use automation to help you
Not quite ready to run your first campaign
Optimist!
Honesty: what you want to do, vs. what you can realistically do >> strategies to close the gap
One of the traps that I often fell into was thinking that I could get things done faster than was possible
HubSpot has developed a set of new productivity tools that you can find in the productivity tab.
You can perform a gut check by taking a look at some of the project templates that are included – they have suggested time benchmarks for how long different tasks will take you.
Projects also breaks different larger projects into discrete steps, which can be helpful as you’re trying to balance short term vs. long term goals.
Speaking about setting aggressive but achievable goals, this is also an opportunity for you to set stretch goals and make the case for more resources.
Stretch goals are aggressive targets that if you pull out all the stops, you might – if the stars align – be able to hit.
If you sell everyone internally on what you’re working on, it will help you plant the idea of what you could do if you had an intern, or a copywriter, or even another teammate. Think big!
If they don’t add up, readjust
2016 planning e.g.
Benchmarks or back into assumptions
balance between working towards short and long term goals
Plan long-term seeds:
Nurturing flow, reporting infrastructure, experiment on new channel
Balance: working smoothly, hitting #, new exp to continually optimize
Productivity excitement
Understand long-term project commitments
Out of data >> campaigns, but first: buy in
A dog in a party hat is a good surprise
Bad surprises
Share >> refine, highlight challenges, prepare to address concerns
Long lifecycle
3 Rs
Bandwidth >> high quality content to move the needle
Instead: content works for you across channel/formats
Bad e.g.s, consider persona, content consumption, available content >> Tailor to fit
Holiday webinar e.g.
Live, doesn’t like recorded
As a individual or small team creating content, you’re faced with a lot of challenges while developing your strategy. HubSpot has some exciting product launches to help you stay on top of content…
Unfortunately, as much as I wanted to rave about the launches and how they’re going to revolutionize your content, I’m going to leave that to our VP of product, Christopher O’Donnell, in a few short hours. Everyone should check out his launch session this afternoon, there are some incredible updates to come.
tap into the rest of your organization and optimize the tools you’re using
Brainstorm: Here's an example of a brainstorm document
Expand reach:
Ted on ecommerce sales updated his signature to include an upcoming event and ebook
Lauren, from our services team, tweeted out a link to our holiday resource hub.
I’ve also worked with sales and services teammates to present on webinars, or share quotes for blog content. People are often willing to help you out by sharing their own domain expertise. And -- most folks like the way their headshot looks on a landing page.
You can even take it a step further and lean on people in your company to help you write content!
Build personal brand
Avoid creative exhaustion, top of interests of persona
Keep content bar high >> interest and trust you’ve built in your audience
Creating a system and processes to manage contributions is critical
Besides leveraging other people at your company, you can use automation to complete repetitive and time consuming tasks. Think of it as a different kind of outsourcing.
Investing your time upfront in automation can help free up your own time to spend it on other things…
by continuously investing time in automation, you'll be able to free up your own time and scale your marketing efforts
For example you can send internal notifications through automation
Or, you can save time by having people book time on your calendar directly through HubSpot's sales meetings tool to eliminate the back and forth of scheduling.
Or, you can set up a workflow to send out reminder emails for an upcoming event or webinar
afterwards you can use the workflow to send attendees (and non-attendees) different content personalized by smart list.
Analysis is the key
There are multiple benefits to analyzing your results –
it keeps you on top of your goals, know what to do, how to crush them
2) it allows you to optimize early and often – you don’t have to wait until a campaign is over to run an analysis, don’t set and forget
3) Share results + be best advocate >> june people have other goals
But it can be hard to do >> excel, etc.
The marketing dashboard in HS gives you the opportunity to see at a glance how you’re doing whenever you log in, reports >> focus on goals
Automate reports
HS e.g.
Personal dashboard, sales alignment
Big campaigns e.g.
Automate manual tasks >> share more frequently
That means you need to learn to say no.
Long vs. short
Tough month >> help
Can’t do everything
Both in terms of being able to tell people why you’re saying no, and in terms of finding ways to make projects do double duty between the two.
EXAMPLE
if you’re mapping the projects you’re working on back to your goals, you can find ways for these posts to do double duty.
Example continued
All the work you put into planning your strategy will help you find these overlap opportunities.
No to good ideas :/
Backlog! 1) don’t forget, 2) manage others
Form e.g. from content strategy, guide convo about goals
By making your backlog public, they can see what’s on your list, and where their idea falls in terms of effort and priority.
Here is an example of a public backlog that covers everything – ongoing projects, what's on the docket for this and next month, through to ideas and completed projects.
We’ve covered a lot of ground here, but as a team of one, your success comes down to a few fundamental things.
- putting in the legwork up front with your audit and persona research will ensure you’re allocating your time wisely
- setting your goals and strategy and sharing them far and wide will lay the ground work for your success before you launch your first campaign
- creating a a thoughtful content strategy and leaning on your organization (and automation) will mean you’ll be able to allocate your effort where it’s needed most
- and knowing your own limits and creating a backlog to help you
While it may be exhausting to run a marketing team of one, you're in a room of marketers who are...
…all in the same boat as you.
As a reminder, you can find all of the resources I mentioned today at this link.
Happy to take any questions you may have.