Book son Trends in Library Technology & Marketing of Information

2. Trends
in
Library Technology
&
Marketing of Information
Editor
Dr. Kishor Chandra Satpathy
National Institute of Technology, Silchar
SHANKAR'S BOOK AGENCY PVT. LTD
NEW DELHI, INDIA

3. © Kishor Chandra Satpathy 2014
All right reserved. Including the right to translate or to reproduce
this book or parts thereof except for brief quotations in critical
reviews.
Editorial Assistance, Cover Design & Layout by
Dr. Rupa Rani Sonowal
First Edition 2015
Published by
SHANKAR'S BOOK AGENCY PVT. LTD.
103, Munish Plaza
20, Ansari Road, Daryaganj, New Delhi - 110 002
www.shankarsbook.com
ISBN : 9789381893081
Price: 1200/-
[Neither the Editor nor the publisher necessarily takes any
responsibility for views expressed by the authors of various
articles]
Printed in India
Printed at Images & Impressions, New Delhi - 110002

4. CONTENTSCONTENTSCONTENTSCONTENTSCONTENTS
Foreward
Preface
Profile of the Editor
SECTION I : ICT APPLICATION IN
LIBRARIES
1. Analysis of Internet Access and Use by Students
of Science and Technology Departments of
Assam University, Silchar
Nilratan Bhattacharjee
Nabin Chandra Dey
2. ICTApplication in the College Libraries inAssam:
A Case Study in Nagaon District of Assam
Juli Thakuria
3. Role of National Mission for Manuscripts on
Preservation and Conservation of Manuscript in
K K H Library, Gauhati University
Rajashree Borkakoti
4. Status of ICT Infrastructure in College Libraries
of Karimganj District, South Assam: A Survey
Kumarjit Paul
Manoj Kumar Sinha
5. Status of Modern Technology Implementation in
College Libraries of Hailakandi District, Assam:
A Survey
Abdul Hannan Choudhury
Nabin Chandra Dey
6. SystemAnalysis in Context of LibraryAutomation
in College Library of Guwahati
Roon Devi Sarma
Rahul Sarma
1-17
19-26
27-40
41-55
57-73
75-90
vii
ix
xi

5. 7. Mobile Technology in Tourism and Cultural
Heritage
A Kalisdha
M Subbiah
8. Application of Information and Communication
Technology in Assam Engineering College
Library: A Case Study
Jyotika Devi
Parag Dutta Barua
G B Devchoudhury
SECTION II : RFID FOR LIBRARY
APPLICATIONS
9. RFID: A Multifidous Technology
K P Singh
Salek Chand
10. Application of RFID Technology in Library and
Information Centre: An Overview
T B Ghosh
11. RFID Management System for Libraries
Ram Kumar Dangi
Shyam Bihari Gupta
12. RFID Technology: A Library Security
Management Tool
Malatee Pradhan
Gatikrishna Nag
13. Application, Implementation & Development
RFID Technology in Modern Libraries
Vuppala Lingaiah
M Anjaiah
14. RFID in Libraries
Dhaval H Kotecha
91-98
99-110
113-131
133-142
143-155
157-168
169-176
177-186

6. 15. RFID Technology & Its Uses in Libraries
Abhishek Kumar Gupta
Manish Sharma
16. Marketing of Information Services
Neera Sahni
17. Marketing of Library and Information Services
Abdul Rashid
Seemin Rubab
18. E-Marketing of Information Products and
Services: A Changing Scenario of Traditional
Libraries
Prabhat Singh Rajput
Ravi Karan Sahu
GHS Naidu
19. Marketing of Library Services in Academic and
Research Libraries
Kadam A Mashruwala
20. Marketing of Library Information Products and
Services in Digital Environment
Arti Joshi
Chitresh Kala
21. Marketing of Information Services
Vivek Singh
22. Library Marketing Through Marketing Rules and
Techniques
Sangeeta Paliwal
SECTION III : MARKETING OF INFORMATION
189-195
199-203
205-211
213-224
225-241
243-248
249-252
253-259

7. 23. Changes in Tools for Marketing Library Products
and Services in Information Technology
Environment
Pallavi
24. Role of the Librarian in 21ST
Century: Marketing
of Library Services
Supriya Indapurkar
25. Marketing of Information in University Library
Services of Maharashtra
Shamkant J.Deshmukh
Pankaj R. Deshmukh
Chandrashekhar D. Wani
26. Marketing of Information Services in Libraries
Swarnika Dey
Kishor Chandra Satpathy
261-269
271-283
285-293
295-307

8. Foreward
It is a great pleasure to write this foreword for the book entitled,
‘Trends in Library Technology & Marketing of Information’.
I am happy that the editor of this book has compiled 26 papers
where the authors have spent a great deal of efforts to write it.
The library which is also called as knowledge bank have
transformed from the traditional mode of delivering services to a
new trend of accessibility. The book reflects the use of new
technology for delivering effective services to the users. Besides,
it also highlights the role that library can play in marketing the
information product to reach out the users.
The book comprises of three different sections i.e., ICT, RFID
and Marketing Management. The study of Library Science has
gained tremendous significance all over the world. Therefore, I
am sure this book will be of immense help to students, research
scholars and for the teachers.
I appreciate the efforts made by Dr. Kishor Chandra Satpathy by
selecting and compiling the various segments of topics and
bringing this into the form of a book. I wish this book a wide
readership all over the country and abroad.
Prof. Nikunja Behari Biswas
VII
Prof. Nikunja Behari Biswas
Dean, A. M. School of Educational Sciences
Assam University
Silchar - 788011
email: biswasnb1952@gmail.com
Tel: +91-943507220

10. Preface
The traditional libraries has now shaped to provide unlimited
information. With the advancement of ICT, the role of library
profession has taken a new zenith.
The book consists of 26 different papers which are divided
into three sections. The first section focus on the Information and
Communication Technology, and its role and impact on
information services. Second section explains the role of RFID
in library management system. The last section discusses about
the marketing of library products and services.
I am happy to acknowledge and thank Prof. N V Deshpande,
Director, NIT Silchar for his cooperation, constant support and
advice.
Beside, I also thankful to my colleagues in library,faculty
members and staff of NIT Silchar, for their help.
I appreciate the help received from Rajesh Nandi, Swarnika
Dey and Chanda Paul for finalising this task.
Sincerely gratitude to my parents and brother, who have
always encouraged me to accomplish this task.
I would like to thank the people at M/s Shankar’s Book
Agency, New Delhi and Images & Impressions, New Delhi,
without whose constant support and help this book would not
have seen the light of the day.
Finially, I would like to thank my wife, Deepa and two
daughters, Diya and Ritu who have always been my sources of
inspiration. They have been very considerate and co-operative
through the whole process.
Dr. Kishor Chandra Satpathy
IX

12. Dr. Kishor Chandra Satpathy
Librarian
& Coordinator, Digital Library & eth Project
National Institute of Technology Silchar
Assam-788010, India
Email: ksatpathy@gmail.com
Tele: +91-3842-240055 (Off)
+91-9435175531 (M)
PROFILE OF THE EDITOR
XI
Areas of Interest
Library Management, Automation and Networking, Digital
Library, E-Learning, Technical Education, Community
Development, Disaster Management & Career Counseling
Dr. Kishor Chandra Satpathy (1972) did his Post Graduation in
Education and Library & Information Science from Panjab
University, Chandigarh with a Diploma in Population Education
from Panjab University, Chandigarh & Post Graduate Diploma
in Library Automation and Networking from the University of
Hyderabad. He obtained PhD Degree for the topic “Technical
Education in North East India with Special Reference to
Information Service: An Exploratory Study” to Assam (Central)
University, Silchar.
He has undergone several advance training programmes in
IT, information management & related fields under SAARC-SDC
& UNESCO/Vidyanidhi fellowships. He has, to date to his credit,
over eighteen years of professional experience including teaching
& research in several national level organization. His major
contributions include use of information technology in
information management and use of educational technology for
improving classroom teaching and learning process. At present
he holds the position of Librarian and Coordinator, DL & e-
learning Project at National Institute of Technology (An Institute
of National Importance), Silchar. Dr. Satpathy has successfully
implemented RFID Technology & ERMSS at NIT Silchar & IIM

13. Indore Library. He was instrumental for signing MOU with BARC
& University of Illinois. Apart from this, currently Dr. Satpathy
is coordinating two projects namely “Education to Home (eth)
Project meant for IT for all & BARC-Akruti Project” meant for
Technology Transfer to the rural sector.
He is the Coordinator for INDOLIBNET (Indore Library
Network), SICILIBNET (Shastri Indo-Canadian Institute Library
Network) & worked as a consultant for revamping the public
library of Indore (Govt. Ahilya Library) on behalf of Govt. of
Madhya Pradesh. He has prepared a Vision Document for Govt.
Ahilya Library. Currently, he is working on project of Govt. of
Assam for development of Silchar Normal School Library &
Museum. He is the founder core committee member of NIT
Consortia & member of National Price Negotiation Committee
of INDEST.
Earlier he worked as Librarian, Indian Institute of
Management, Indore; Panjabi University, Patiala; Centre for
Environmental Education, Ahmedabad; Centre for Management
Training and Research, Chandigarh. He also acted as Coordinator
of Centre for Educational Technology; Coordinator, Continuing
Education Cell & Programme officer, National Service Scheme,
NIT, Silchar during 2001-2004 & Honorary Project Officer; State
Rural Technology Promotion Council, Govt. of Assam;
Coordinator, Environmental Education Resource Centre, NIT,
Silchar. He has delivered lectures in several training programmes
organized by UNDP, QCI, AICTE, MSME & Entrepreneurship
Development Institute, Bhopal etc.
He has 40 publications to his credit. He has edited four
workshop proceedings and co-edited five books published by
McMillan India, Indian Society for Technical Education, Delhi,
NE Books & Publisher, National Library, Kolkata and Shankar
Book Agency, New Delhi. He has presented several papers in
national and international conference in the country and abroad.
He has visited Czech Republic, Portugal & USA for academic
purpose. In December 2013, he attended “Higher Education
Leadership Programme” at University of Urbana Champaign,
USA. He has also attended the University of Illinois Mortenson
Center Associates Program “Imagine, Question, Connect: A
XII

14. Professional Development Program for Library Leaders and
Innovators” from May 29-June 24, 2014.
He has successfully completed two major projects entitled
‘Virtual Classroom’ & ‘Digital Library’ sponsored by MHRD,
Govt. of India. He has transformed the Central Library, NIT
Silchar in to a “state of the art library” in the North Eastern Region.
This is the first library in the entire NE Region to implement
RFID & DVR Technology for Library Security purpose & to have
Digital Library. He has implemented the e-learning solution in
the Institute under World Bank TEQIP grant.
He has coordinated several national level training
programmes, workshops & seminars sponsored by CSIR,
NISTAD, ICSSR, DST, SICI, NCTE, ISTE, AICTE, USEFI,
Ministry of Culture, Ministry of ParliamentaryAffairs & Ministry
of Youth Affairs & Sports etc. He was the organizing Secretary
of SIS Silver Jubilee Conference, 10th
Annual Meet of INDEST-
AICTE Consortium & International Conference on “What’s Next
in Libraries:Trends,Spaces &Partnership.He is a life and executive
member of several Associations/Societies such as Society of
Information Science, Indian Society for Technical Institution,All
India Association for Educational Research, Indian Academy for
Social Sciences, Indian Library Association, Indian Association
for Special Libraries & Information Centres (IASLIC),
MANLIBNET and Indian Distance Education Association etc.
He was an executive member of IASLIC (2005-06), SIS (2012-
15) &AIAER, Assam Chapter. He is an active member of “ICTD
Community’ of Solution Exchange (An UN Agency). He was
elected as a member, LPAC, Shastri Indo-Canadian Institute for
the year 2008-09.
For his outstanding contribution to the field of Library &
Information Service profession, he was awarded Society for
Information Science (SIS) -Young Information Scientist Award
for 2006, SATKAL Young Librarian Award for 2008 by Panjab
University Libary Chandigarh.Some of his work can be found at:
http://whatsnextinlibrary.blogspot.in
http://indest2014.blogspot.in/
http://iiworkshop.blogspot.in/
http://sis2012conference.blogspot.in/
XII

15. http://nerlibnet.blogspot.in/
http://sicilibnet.blogspot.com/
http://library-nitsilchar.blogspot.in/
http://iimindorelibrary.blogspot.com/
http://indorepubliclibrary.blogspot.com/
http://indolibnet.blogspot.com/
http://sis2008conference.blogspot.com/
http://122.160.76.157:8081/nitsilchar/index.jsp/
http://nerlibnet.blogspot.com/
http://www.librariesrevolution.com/emagazine/
XIV

16. SECTION I
INFORMATION & COMMUNICATION
TECHNOLOGY