The document discusses B2B marketing practices and buyer behavior. It explains that marketers need to understand customer needs and motivations to influence the buying process and ensure products are considered. It also describes performance-based advertising as a ROI-driven strategy where advertisers only pay for desired visitor actions like leads or downloads, reducing risks compared to traditional ad space models. Finally, it notes that the company works with B2B publishers in several vertical markets.

1. Remodeling B2B
Marketing Practices

2. Buyer Behavior
In addition to understanding the needs of your customers, you also
need to understand what motivates them to purchase, and how you
can influence the buying process to ensure that your products or
services are on the shopping list.

3. We Complete the Business Dreams

4.  You can achieve all your Dream
 Increase your Income.
 Earn lot of Money, Time, Security.

5. Manufacture
Buyers
Supplier

6. Performance-Based Advertising The
ROI-driven Marketing Strategy

7. As a marketer, would you prefer:
Paying for ad space? or Paying for
desired visitor actions (leads,
downloads, registrations, clicks
etc)? The first advertising model
with virtually no waste.

8. The Benefits Advertiser only pays
when value is generated, reducing
risk Pay for actions, not eyeballs
Only paying for prospect types you
want Captures full prospect data in
real time Provides detailed reports
on campaign performance Campaign
start-up costs (ad creative) are
same as traditional Web advertising
Interfaces seamlessly with
advertiser’s Web site.

9. Our Networks TW Networks works with B2B publishers
reaching many vertical markets Industrial automation
Manufacturing & processing Logistics Life sciences
Electronics HVAC/building management.

10. Thanks…