Brandscreen is developing a digital media trading platform to address challenges in online display advertising such as lower CPMs, lack of automated planning and buying systems, and need for reliable ROI metrics. The platform allows buyers to plan, optimize and buy across multiple publishers, networks and exchanges in a single live trading screen with automated and transparent trading. It is currently in beta trials in the US and Australia.

1. 3 Minute Introduction 1

2. Online display advertising is a big business ... $ 75 Billion ... with some equally big challenges: Publishers: Lower CPMs, higher sales costs Agencies: Lack automated planning & buying systems Advertisers: Need reliable, transparent ROI metrics

3. Brandscreen, Inc. Mission:Build the world’s best buyer-facing digital media trading platform suitable for bidding across both premium ad networks and realtime ad exchanges. 2007 Sydney, Australia: Theoretical work, prototype developed 2008 Teams in Seattle and Sydney; product built, patent filed 2009 Incorporated in US; beta trials in Australia (Q3)

4. Digital Media Trading Platform Ad Exchanges: spot buys, auction bidding Publishers: Guaranteedbuys, fixed and dynamic CPMs Single live trading screen for buyers Automates the planning & buying process Transparent, end-to-end trading automation

5. Buy across multiple publishers, networks, exchanges IAB Electronic Insertion Order;instant on-screen IOs Rate and compare campaigns using Nielsen data Integrated with leading ad servers Buy from major ad exchanges

6. 1 2 3 4 5 How it works for Media Agencies PLAN OPTIMIZE BUY ADD CREATIVE Entirely free. ACTIVATE

7. 1 2 3 4 5 How it works for Publishers & Networks SETUP SYNC SET PRICES ACTIVATE Brokerage. APPROVE

8. We’re currently conducting Beta Trials (US and Australia) BETA BETA info@brandscreen.com