Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Why Online Advertising?
With the advancement of internet , web has become the most preferred medium for the businesses to promote their brands and services.
Traditional advertising involved putting up hoardings , billboards , distributing pamphlet hoping that the customers would view them. But there wasn't any way to measure the success of the advertisement.
To Know more about online advertising, visit: http://www.knowonlineadvertising.com
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
Customer Acquisition - Choosing The Right ChannelsOndango
The most difficult task for a startup is not building the product but selling it. We will review a framework to determine which customer acquisition channels to choose depending on your vision, your product, your pricing strategy and your target group. We will also go through the most common acquisition channels and discuss do's and don'ts.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Why Online Advertising?
With the advancement of internet , web has become the most preferred medium for the businesses to promote their brands and services.
Traditional advertising involved putting up hoardings , billboards , distributing pamphlet hoping that the customers would view them. But there wasn't any way to measure the success of the advertisement.
To Know more about online advertising, visit: http://www.knowonlineadvertising.com
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
Customer Acquisition - Choosing The Right ChannelsOndango
The most difficult task for a startup is not building the product but selling it. We will review a framework to determine which customer acquisition channels to choose depending on your vision, your product, your pricing strategy and your target group. We will also go through the most common acquisition channels and discuss do's and don'ts.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Six Strategies to Help Maximize Your PPC Advertising in 2024Nirvana Canada
Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
this ebook has basic information on how to make money online through cpa marketing . CPA marketing requires little to no skills. it is also something you can use to make extra money online.
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The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
To get the most out of your PCC campaign its important to familiarize yourself with the terminology used by professionals. We've put together a PCC Terminology handbook to help you maximize your online marketing efforts.
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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2. 2
Table of Contents
1. Introduction to online advertising and Adwords......................................... 3
2. What should we look out for ....................................................................... 4
3. Diversified online advertising ...................................................................... 6
4. Types of diverse online advertising models................................................. 7
5. Basics of Adwords........................................................................................ 9
6. Google and its Collaboration with Third-Party .......................................... 10
7. 5 Quick tips to streamline your business ideas.......................................... 11
8. Conclusion.................................................................................................. 13
9. About Us .................................................................................................... 14
10. Contact Us .................................................................................................. 15
3. 3
1. Introduction to online advertising and Adwords
Successful advertising stimulates prospects into action, inciting sales. And
Advertising Promotions service helps you to increase sales by endorsing your
products through effective ad copies that can invoke the emotional chords of
your audience into buying your products or services.
In the late 90s, online advertising emerged as one of the Website’s
premiere marketing vehicle. Later in the year 1998, a company named goto.com–
later Overture, which was bought by Yahoo! in 2003–contributed to the text-
based ads targeting keywords and in this way search marketing was born.
After a quite number of Ad networks popped up to assist marketers run display ad
campaigns with web publishers, a new kind of industry inventory consolidator
emerged. AdWords is Google’s advertising product, which displays your ads to
people who are looking for products or services similar to those that you offer on
Google or its partner sites. Advertising with AdWords allows you to gain new
customers and reach to the right kind of prospects at the precise moment they’re
searching for your type of products and services. You can choose to be
charged for clicks, impressions, or conversions, depending on the type of
campaign you run.
4. 4
2. What should we look out for
E-list Hunter believes that online advertising and AdWords are important tools
that you have experienced so far. Once your ads are running, we provide
performance data so that you can track what’s working and what’s not. AdWords
is highly accountable, helping you understand precisely the return on your
advertising investment and allowing you to make adjustments to optimize for the
best possible return.
Here are some activities to look out for:
Online advertising and AdWords campaigns’ cost and performance should not
be made public: Only slightest information about the number of clicks,
impressions, and cost of your AdWords advertising will be given to you.
Assured ad placement, either on a particular advertising channel or in a specific
position: AdWords ad position is determined by an auction and changes
dynamically with every new search.
5. 5
Bullying you into signing up: Only you can remove your business from the
natural or organic search results on Google.com.
Deceptive pricing: The agency may not use the correct advertising budget as
agreed with you — ensure that you get a written official copy of your agreement.
Claiming Advertising and AdWords will affect your organic or natural ranking:
Advertising and AdWords has no impact on your organic or natural ranking in the
search results; the two are completely different.
6. 6
3. Diversified online advertising
To increase transparency for the advertiser and quality for the publisher, dozens
of smaller intermediary companies sprung up at various points on the buy/sell
scale, distinguishing themselves as either DSPs or SSPs with better tailored and
targeted technologies.
A SSP also known as Sell Side Platform or Supply Side Platform is a technology
platform for publishers to manage their ad inventory and increase revenue by
tapping into the different sources of available advertising income. Google made
the industry’s first supply side platform acquisition of AdMeld.
A DSP also known as Demand Side Platform is a similar technology to SSP where
buyers seek online advertising inventory and the exactly targets the right
audience. While SSP is a technology solution for a publisher, the DSP is a
technology solution for advertisers. The two integrate with each other to buy and
sell online media inventory.
7. 7
4. Types of diverse online advertising models
CPM: Cost per impression; the cost of an online advert per thousand views. The
M stands for the Roman numeral representing 1,000. For example, in banner
advertising you pay for each 1,000 ad views your banner receives.
So, CPM = C=Cost P=Per M=1,000.
PPC or CPC: Pay per click or Cost per click; this is an online advertising model used
to direct traffic to websites, where advertisers pay the publisher (website owner)
when the ad is clicked. Among PPC/CPC providers, Google AdWords, Yahoo!
Search Marketing and Microsoft AdCenter are the 3 major network operators,
and all 3 operate under a bid-based model. That means that advertisers paying
these sites typically bid on keyword phrases relevant to their target market.
CPL: Cost per lead; is an online advertising model in which the advertiser pays for
an explicit sign-up from a consumer interested in the advertised offer. In contrast
to the aforementioned models, advertisers only pay for qualified sign-ups making
CPL pricing models the holy grail of the online advertising in the ROI rankings.
8. 8
CPA: Cost per action; an online advertising pricing model, in which the advertiser
pays for each specified action linked to an advertisement. As opposed to brand
marketing, direct response advertisers consider CPA the optimal way to
buy online advertising.
At times, CPA is also referred to as “cost per acquisition”, which in general is
associated with acquiring new customers through advertising. Using the term
“cost per acquisition” instead of “cost per action” is not incorrect in such cases,
but not all “cost per action” offers can be referred to as “cost per acquisition”.
RTB: Real Time Bidding; is the buying and selling of ad impressions, in real-time
within the online marketplace.
DMP: Data management platform; forms the data backbone of all advertising
operations. DMPs act as a cross between ad servers and customer relationship
management and reports billions of points of advertising related data every day.
9. 9
5. Basics of Adwords
The following attributes to a successful AdWords’ generation
Keywords: The words or phrases you select – when users/visitors search
for those words on Google, your ad may appear next to or above the search
results.
Clicks: The number of times users/visitors clicked your ad Impressions:
The number of times your ad appears.
Click through Rate (CTR): The number of clicks divided by the number
of impressions is defined as Click through Rate. It is shown with a percentage
symbol. A good CTR can improve your average position.
Average Position: The average position that an ad appears is when it’s triggered.
An average position of 1-8 generally means that the ad is appearing on the first
page of search results.
Cost: The total amount you spend with AdWords.
Conversion: The action at which your advertising results in, such as a phone call,
lead, or sale. This is usually a good metric to use to measure the success of your
advertising.
10. 10
6. Google and its Collaboration with Third-Party
We conceive that AdWords can help your business succeed. However, you might
not have the requisite time or resources in regularly maintaining a successful
AdWords account. Or maybe you would just like to seek an expert’s advice.
That’s where our third-party associates come in to action. There are many
different types of third parties from online advertising agencies who are out and
competing in the global marketplace and yellow page publisher to the one-person
web consultant. An AdWords third-party associates helps you and your business
to save a lot of time and energy. We keep you informed, involved with the latest
updates on your ad campaigns and handle the time-consuming work. Moreover,
we provide you with reporting and web analytics, answering your questions and
optimizing your campaigns, among many other things.
11. 11
7. 5 Quick tips to streamline your business ideas
Assess your performance:
Today what is more important in AdWords is the return on your advertising
investment. So you should take some time and track what you’re investing on a
monthly basis and the results you’re receiving from those investments.
Track your segmented reports on a regular basis:
Segmented reports allows you to breakdown your traffic data into almost any way
you would wish to see it – You can break the data down by device (i.e.
PC/Tablet/Mobile), traffic network (Search/Search Partners/Display etc.), Hour of
day & much more.
Be choosy:
Be choosy in opting the right kind of third party and what other services they
provide alongside AdWords to grow your business horizons.
Your selling points must stand out from that of your competitors:
Before investing even a dollar into an AdWords campaign, you should first do a
detailed research into the pros & cons of AdWords campaign and what kind of
selling points your competitors are listing on their adverts & websites. It is
essential to ensure that your selling points at least match that of your main
competitors which in turn will help a lot of AdWords visitors to analyze between
you and your competitors.
12. 12
Make sure landing pages are optimized to convert:
In today’s era when in a day each click to your site can fetch you a large amount
of money, it’s becoming more and more essential to do your best to ensure that
each AdWords clicks of yours can change the conversion rates and ROI and
increase the page rankings– This means having a landing page that answers or
responds to all kinds of queries that your potential customers would be asking
inside their head when they approach you for your products and/or services.
Some of them are mentioned below:
a. Is this website advertising the exact product and/or service that I am searching for?
b. Why should I approach this business rather than one of its competitors?
c. What kind of quality service and customer acquisition benefits they are providing than
its competitors?
d. Does this business provide/deliver the advertised service and/or product within my
region?
13. 13
8. Conclusion
As the online advertising and AdWords ecosystem continues to evolve there have
been innumerable changes in the way advertising is designed, bought and sold.
And the underlying truth behind it is the innovation & creativity coming into
action. Creativity plays a vital role in online advertising and in AdWords, and it can
have a profound impact on the success of a campaign and generate positive
brand perceptions and increased sales.
It is always believed that pictures depict more than thousand words; that's why
most of the businessmen prefer promoting their products or services through
online advertising and with AdWords rather through traditional marketing.
Thus, online advertising and AdWords has become crucial and effective that it is
one of the industry’s best marketing platforms to win the minds and hearts of the
consumers.
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9. About Us
E-list Hunter is an industry leading online marketing solution provider offering a
comprehensive lineup of services that help you turn all your marketing efforts
into measurable business results. With headquarters in USA we extended our
global reach to countries including Australia, Europe and Malaysia.
We at E-list Hunter aim in surpassing the expectations of our customers and
deliver successful results. We provide various types of advertising services and
focus largely on creativity and imagination. Whether it’s brand awareness or
endorsing your products and/or services, we assist you to elevate your business
goals with our online advertising service. From giving innovative ideas,
presentation, we provide you with whole new integrated online advertising
solutions to improve your business endeavors.
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10. Contact Us
ADDRESS:
795 Folsom Street, 1st Floor,
San Francisco, California, 94107
UNITED STATES
PHONE: 866-722-5538
EMAIL US: info@elisthunter.com
VISIT US: www.elisthunter.com