This is the presentation I used in one of the biggest a e-commerce conferences in Turkey. I've tried to explain the basics of real time bidding and related technologies.

1. Mutlu Dogus Yildirim
Head of Business Development

2. RTB= Real Time Bidding

3. = digital advertising through open auction

4. Why
Open Auction?

7.  Product: rare
 Potential buyers: many

10. Why
Now?

17. 4,8 TL /
CPM
2,6 TL /
CPM
2,2 TL /
CPM

18. 4,8 TL /
CPM
2,6 TL /
CPM
2,2 TL /
CPM
4,8 TL /
2,7 TL /
CPM
100ms

19. 4,8 TL /
CPM
...
6,2 TL /
CPM

23. Budget Estimations
RTB Budget Estimations
Kaynak:PubMatic,Ekim2012
$0,40 Billion
$1,35 Billion.
$2,97 Billion.
$4,99 Billion
$7,50 Billion
$10,47 Billion
$13,87 Billion

24. Advertiser Publisher Visitor
Each impression
evaluated, optimum price
determined
Each impression sold to
the best bidder
Better adsMore control
Less operation (automated
process)
More targeted Better performance

25. RTB is not only ...
• Retargeting
• Performance
• Web Display

26. Thank You
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