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Indian music industry

The recorded music industry in India began in the early 20th century with the establishment of offices of gramophone companies in major cities. While initially only classical music was recorded, the industry took off in the 1930s with the rise of "talkies" and expanded to include folk, devotional, and film music. By the late 20th century, the music industry was worth over Rs. 1000 crores annually, dominated by film soundtracks but also including regional music and the newer genre of Indi-pop made popular by artists in the 1990s and promoted through new television and digital media.

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MUSIC INDUSTRY J. JANARDHAN
RECORDED MUSIC INDUSTRY • It had its beginnings in 1907 • Gramophone company of India opened an office in Calcutta • Gramophones were being imported since 1898 • It reached Tamilnadu in the early twenties • It was revolutionized the recorded music industry • Through Gramophone music was accessible to all • First recording of Indian song took place in 1902 in Bombay
RECORDED MUSIC INDUSTRY • The records released were confined to classical music • Later, Folk songs, Patriotic songs and devotional hymns dominates • But, When talkies became popular around 1931, record industry took off • Gramco’s sales were initially of English only, • Later, Mehfil and Quwali singers too had their songs • The standard disc was seven inches in diameter • It restricted the length of song to three and half minutes
RECORDED MUSIC INDUSTRY • Later, 12 inches were introduced to provide for extra time • The Electrical and Musical Instruments Ltd. Was established on 20th April, 1931 • Soon after, Columbia, German & French companies joined group • In 1930s, EMI was the largest music company in India and the world
MUSIC INDUSTRY@POST 1947 • Gramco ruled Indian Music Market in 1969 and 73. • In 1982, CBs/Tata launched its own venture in Bombay • By 2000, IMI worth around Rs. 10,000 millions • 95% of Music records were sold through Compact Disc • In India, Audio Cassettes continued to dominate • All the global music players, EMI, Sony, Worner Bros, Polygram, Gramco, BMG-Crescendo, CBS records have their presence in India • They launched joint ventures with Indian music companies
MUSIC INDUSTRY@POST 1947 • Indian companies like, T-series, Bombino Music, Oriental records, Super Records, Venus, Tips, Time, Zee Music and several others proved its potential • Indian Music Industry estimated in 1995 with Rs.899 crores • In 2008, it raised to Rs. 1500 crores • Pirated music sales comprise around 40% of the market
MUSIC GENRES • Film music continue to dominate the IMI • Along with Bollywood music, regional film music like Tamil, Telugu, Malayalam, Kannada, Panjabi & Bhojpuri have respective share • It holds other genres like, devotional, Classical and Semi- classical of both Hindustani & Carnatic traditions • Folk music traditions have a minor share • Film Music-65%, Indi-Pop-10%, Dev.Music-10%, Classical music, International Music, regional music having -5%
INDI-POP • DD live coverage of Grammy Awards in 1982 and • Launch of two satellite music channels MTV & V have filliped the IMI • Zee TV & other major TV channels too launched their music channels • These media platforms became major instruments to IMI • Gave coverage for live shows, concerts, sponsored events. • Music channels air the music videos for free • Until mid 90s, Popular Music in India was synonymous with film music only
INDI-POP • In 1994, Indi-Pop made its appearance • Alisha Chinai breaking into scene with her album ‘Made in India’ • Its sales soared to 2.2 million copies. • Later, Daler Mehndi stormed with ‘Bolo Ta Ra Ra’ (1.5 million copies) • Satellite Channels, Music Channels played major role in promoting Indi-Pop • Other singers like Baba Sehgal, Shweta Shetty, Remo Fernandes & A.R. Rehman made their mark
MUSIC ON RADIO & TV • FM, Satellite Radio and TV Channels are major avenues • AIR’s FM-Vividh Bharati is dedicated to music primarily for Film music • Talent hunt shows focused on singing, dancing & acting • Sony channel started singing talent show, Indian Idol • Abhijeet Sawant’ album has sold over 9 lacks copies • Channel-V-Popstars became popular • Young film maker were invited to produce 30 music videos • They were uploaded in www.myspace.com
MUSIC ON RADIO & TV • Hindi film music continues to be the most popular category • 50% of the market dedicated to this • Regional Language film music, Classical and Semi-classical, devotional and folk music have also gained • Living Media (India Today), BCCL ( ToI) have entered the music business • Indian Music industry is worth of Rs. 1150 crores • The phenomenon raised with the mobile telephone industry, Internet & music channels, FM radio stations etc.
MUSIC ON RADIO & TV • New millennium provided the additional revenue to IMI • Ring-tones, Music downloads, helped to the new market • Ring tone downloads gave the additional revenue of Rs 400/- Cr • Liberalization opened the doors to tie-ups with foreign companies • These tie-ups helped to minimize the piracy.
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