- Cassette tapes played a key role in the growth of traditional Indian music from the late 1980s to early 1990s by making music portable for individuals. - The introduction of musical cassettes in 1965 was one of the first times music became portable. They were distributed widely in India after their introduction in Europe. - Traditional music genres like ghazals and bhajans found a place in contemporary music marketed through cassette tapes, exposing more people to traditional forms. - Cassettes helped popularize both classical and folk music, allowing these traditions to reach wider audiences while commercial music industries grew in India. They supported the growth of the music entertainment industry overall.

1. MAHARAJA AGRASEN COLLEGE
University of Delhi
Vasundhara Enclave, New Delhi, Delhi 110096
Topic:
IMPORTANCE OF CASETTE IN GROWTH OF
TRADITIONAL MUSIC
PRESENTED BY:
Md.Jasim uddin
Roll no: 19/1191
BA (H)Journalism 2nd year.
PRESETED TO:
Dr. Kingaule Newme
Assistant Professor
(Department of Journalism)

2. History of sound recording
 The history of sound recording - which has progressed in waves, driven by the invention and
commercial introduction of new technologies
Can be roughly divided into four main periods:
 the "Acoustic" era, 1877 to 1925
 the "Electrical" era, 1925 to 1945
 the "Magnetic" era, 1945 to 1975
 the "Digital" era, 1975 to the present day.

3.  Experiments of capturing sound on a recording medium for preservation and reproduction
began in earnest during the Industrial Revolution of the 1800s.
 Many pioneering attempts to record and reproduce sound were made during the latter
half of the 19th century – notably Scott's phonautograph of 1857 – and these efforts
culminated in the invention of the phonograph by Thomas Edison in 1877.
 Digital recording emerged in the late 20th century and has since flourished with the
popularity of digital music and online streaming services.

4. HISTORY
• Cassettes are small compact, pre-recorded tapes that were first introduced in
1965.
• The introduction of the musical cassettes was one of the very first times that
music became portable for the individual.
• The Philips record company first distributed the musical cassettes in Europe.
from the late 198os to early 1990's

5. Indian Music Industry (IMI)
 The Indian Music Industry (IMI) is a trust that represents the recording
industry distributors in India.
 It was founded on February 28, 1936 as Indian Phonographic Industry (IPI).
 It is the 2nd oldest music industry organization in the world that was involved in
protecting copyrights of music producers and supporting growth of
music entertainment industry.
 n 1994, it was renamed as Indian Music Industry (IMI) and represented India at
the International Federation of the Phonographic Industry (IFPI).
 It is also registered with the West Bengal Societies Registration Act.
 All major music labels in India are part of this association..

6.  Record companies like Saregama India Ltd. (HMV), Universal Music (India), Tips Industries
Limited, Sony Music Entertainment (India), Virgin Records, Magnasound, Times Music, Zee
Music Company and T-Series several other prominent national and regional labels are part
of the IMI.
 The IMI represents over 75% of all legal music sales in India.
 The industry was dominated by cassette tapes in the 1980s and 1990s.
 In 1990, India had annual cassette sales of 180 million units, including both legitimate and
pirate sales.
 This made it the world's second largest cassette market, after the United States.
 By 1998, the industry had annual earnings of ₹12 billion ($291 million).

7. TRADITIONAL MUSIC GROWTH
 In India, music has always played a central role in Hindu devotion.
 Classical music too started being exported out of the country in the 60`s.
 An experiment of combining western music with the Indian Classical form also took place in
1960.

8.  This gave rise to what is popularly referred to as fusion music.
 In the 70`s and 80`s disco and pop music entered the Indian musical scene.
 The 90`s further popularised the pop trend among the Indian audiences
 Apart from these western forms of music, traditional forms of Indian music, such as
Khayal, Ghazal, Geet, Thumri, Qawwali etc.

9.  Traditional Music find place in the contemporary music.
 Bhajans and Kirtans, which form a separate stream of religious songs, are also quite widely
sung across the country.
 Bhajans and Kirtans, which form a separate stream of religious songs, are also quite widely
sung across the country.

10.  During all this historical development of music in India, Folk Music continued to keep
its existence side by side classical music.
 Hindu devotional music's had long enjoyed a secure, albeit marginal niche in the realm
of commercially marketed music.
 Recordings tended to represent relatively polished versions of bhajans sung by
professional vocalists rather than the collective amateur song sessions more typical of
popular worship.

11. STRENGTH
 It is very popular and widely used after gramophone. People are well familiar in its usage.
WEAKNESS
It is not long lasting , and easily unusable if exposed to sunlight,
moist, extreme weather condition and magnetic field. Not
rewriteable.
OPPORTUNITY
Many music lovers like youth are always ready to accept best quality music
irrespective of the kind of storage media/player.

12. THANK YOU