Indie music originated in the 1950s-60s as underground, artistic music performed in small venues. It grew in popularity in the 1980s and is now supported by music festivals and digital distribution platforms. However, indie music is still less popular than genres like pop and R&B. It is characterized by a distinct style differing from "bubblegum pop" and is often targeted at adolescents and young adults. Some popular contemporary indie artists mentioned are Lana Del Rey, Two Door Cinema Club, Florence and the Machine, and Ed Sheeran.