1. Type of Company and Name: The Independent record label “ XL Recordings”. Other media outlets : Location: XL recordings is a British Independent record label owned by Richard Russell, Tim Palmer and Nick Halkes based in London UK. The company is founded in 1989. Size of company: Researching the Music Industry-Macro Organisations- A01 Target Audience: The target audience for XL Recordings are male and female age between 15-40. However the target audience for Giggs are tended to be from specific places, such as urban area of south London, such as Brixton, Hackney a Peckham and W11 Ladbroke Road. Genre of products: Examples of artists signed to the label: Distribution channel: The majority of the artists in XL recordings can be found in music shops such as HMV. However for the smaller bands that are hoping to make it bigger are more likely to be on social networking sites to get there music out there for free so people can listen to them, this is then hoping more will go to there gigs and the more likely they will have success when it comes to releasing CD’s and DVD’s. Also on XL recordings website people are able to see when bands have released this or that and are able to go and buy it. Marketing and Promotion: Synergy with other companies: