1. Type of Company and Name: Other media outlets : None XL Recordings is a British independent label owned by Richard Russell. He is in partnership with Martin Mills’ Beqqars Group Russell re-located form Beggars H Q in Wandsworth to XL’s own offices off Ladbroke Grove in the London. And the Head quarters are in xl recordings, one codrington mews, London, W11 2EH 304 Hudson Street, 7th Floor, New York, 10013 Size of company: This is quite a large independent label Researching the Music Industry-Macro Organisations- A01 Target Audience: They have many different target audiences because of all the different genres that they do. For example, Giggs target audience would be young people especially boys. And Adele’s target audience would be like 15-30 year old girls. Genre of products: All kind of genres Adele- POP Giggs- Rap Examples of artists signed to the label: Adele, Bobby Womack, friendly fires, Basement Jaxx, Giggs, Gil Scott-Heron, Scott - Heron &Jamie, The Horror, Jack Penate, Jai Paul, M.I.A, Peaches Distribution channel: For example on Adele’s official site people can buy her albums on Amazon, HMV and Play.com, Tour Marketing and Promotion: XL recordings help promote Adele has a concert at the Royal Ablert Hall. They use Facebook and Twitter to promote themselves and there artist Synergy with other companies: They use Facebook and Twitter to promote themselves and there artist. XL Recordings