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





The income elasticity of demand is defined as
the rate of change in the quantity demanded
of a good due to changes in the income of
the consumer.
It is the responsiveness of demand to the
change in income
It is calculated as the percentage change in
demand to the percentage change in income




It measures the relationship between a
change in quantity demanded and a change
in income.
The basic formula for calculating the of
income elasticity is:
Percentage change in demand
Percentage change in income




If, in response to a 10% increase in income,
the demand for a good increased by 20%, the
income elasticity of demand would be
20%/10% = 2.
When a buyer in a certain income range
experiences an income increase, their
purchase of a product changes to match that
of individuals in their new income range.
1)

2)

If the proportion of income spent on the
goods remains the same as the income
increases ,then the income elasticity of
demand for the goods is equal to one.
If the proportion of income spent on goods
increases as income increases , then the
income elasticity of demand is more than
one.
3) If the proportion of income spent on goods
decreases as income increases , then the
income elasticity for the goods is less than
one.
4)If the change in income will have no effect on
the quantity demanded , then it is negative
income elasticity.
NORMAL GOODS
Normal goods have a positive income
elasticity of demand so as income rise more
is demand at each price level.
 Normal goods are of two:-Normal Necessities
and Normal Luxuries (both have a positive
coefficient of income elasticity).
 Necessities have an income elasticity of
demand of between 0 and +1. Demand rises
with income. If the income elasticity is less
than one, it is called a necessity.
Luxuries on the other hand are said to have
an income elasticity of demand more than
+1. (Demand rises more than proportionate
to a change in income).
 If the income elasticity of good is greater
than one, it is called luxury.
INFERIOR GOODS
Inferior goods have a negative income
elasticity .Demand falls as income rises.

 Negative

income elasticity :
If the demand for a commodity
decreases with an increases in income, the
demand is said to be negative income elastic.
The income elasticity co-efficient in this case
is Ed<0
Eg: Jowar, Bajra etc
 Zero

income elasticity
When the change in income do not
bring about any changes in quantity
demanded, that is quantity demanded
remains same, it is said to be zero income
elasticity. Income elasticity co-efficient is
Ed = 0
Eg : Salt, Matches
 Income

elasticity less than one
When the percentage change in quantity
demanded is less than percentage changes in
income , the income elasticity is said to be
less than one. Thus income elasticity coefficient is Ed <1
Eg : Food grains
 Income

elasticity equal to one
If the percentage change in quantity
demanded is equal to percentage change in
income, it said to be unitary income elastic.
Income elasticity co-efficient is Ed =1
Eg : Fruits , Vegetables.
 Income

elasticity greater than one
The percentage change in quantity
demanded is greater than the percentage
change in income, the income elasticity is
said to be greater than one. The income
elasticity co-efficient is Ed > 1
Eg : TV sets, Cars.
Y

I
N
C
O
M
E

a

b

c

a : Ed <0
b : Ed =0
c : Ed < 1
d : Ed = 1
e : Ed > 1

d
e

Quantity of a commodity demanded

X
NATURE OF GOODS

TYPES OF ELASTICITY

EXAMPLES

NORMAL GOODS

POSITIVE

FRUITS

INFERIOR

NEGATIVE

JOWAR

LUXURY

POSITVE, GREATER
THAN 1

TV SETS

ESSENTIAL

POSITIVE,LESS THAN 1

FOOD GRAINS

NEUTRAL

ZERO

SALT
Income elasticity of Demand Managerial Economics

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Income elasticity of Demand Managerial Economics

  • 1.
  • 2.    The income elasticity of demand is defined as the rate of change in the quantity demanded of a good due to changes in the income of the consumer. It is the responsiveness of demand to the change in income It is calculated as the percentage change in demand to the percentage change in income
  • 3.   It measures the relationship between a change in quantity demanded and a change in income. The basic formula for calculating the of income elasticity is: Percentage change in demand Percentage change in income
  • 4.   If, in response to a 10% increase in income, the demand for a good increased by 20%, the income elasticity of demand would be 20%/10% = 2. When a buyer in a certain income range experiences an income increase, their purchase of a product changes to match that of individuals in their new income range.
  • 5. 1) 2) If the proportion of income spent on the goods remains the same as the income increases ,then the income elasticity of demand for the goods is equal to one. If the proportion of income spent on goods increases as income increases , then the income elasticity of demand is more than one.
  • 6. 3) If the proportion of income spent on goods decreases as income increases , then the income elasticity for the goods is less than one. 4)If the change in income will have no effect on the quantity demanded , then it is negative income elasticity.
  • 7. NORMAL GOODS Normal goods have a positive income elasticity of demand so as income rise more is demand at each price level.  Normal goods are of two:-Normal Necessities and Normal Luxuries (both have a positive coefficient of income elasticity).  Necessities have an income elasticity of demand of between 0 and +1. Demand rises with income. If the income elasticity is less than one, it is called a necessity.
  • 8. Luxuries on the other hand are said to have an income elasticity of demand more than +1. (Demand rises more than proportionate to a change in income).  If the income elasticity of good is greater than one, it is called luxury. INFERIOR GOODS Inferior goods have a negative income elasticity .Demand falls as income rises. 
  • 9.
  • 10.  Negative income elasticity : If the demand for a commodity decreases with an increases in income, the demand is said to be negative income elastic. The income elasticity co-efficient in this case is Ed<0 Eg: Jowar, Bajra etc
  • 11.  Zero income elasticity When the change in income do not bring about any changes in quantity demanded, that is quantity demanded remains same, it is said to be zero income elasticity. Income elasticity co-efficient is Ed = 0 Eg : Salt, Matches
  • 12.  Income elasticity less than one When the percentage change in quantity demanded is less than percentage changes in income , the income elasticity is said to be less than one. Thus income elasticity coefficient is Ed <1 Eg : Food grains
  • 13.  Income elasticity equal to one If the percentage change in quantity demanded is equal to percentage change in income, it said to be unitary income elastic. Income elasticity co-efficient is Ed =1 Eg : Fruits , Vegetables.
  • 14.  Income elasticity greater than one The percentage change in quantity demanded is greater than the percentage change in income, the income elasticity is said to be greater than one. The income elasticity co-efficient is Ed > 1 Eg : TV sets, Cars.
  • 15. Y I N C O M E a b c a : Ed <0 b : Ed =0 c : Ed < 1 d : Ed = 1 e : Ed > 1 d e Quantity of a commodity demanded X
  • 16. NATURE OF GOODS TYPES OF ELASTICITY EXAMPLES NORMAL GOODS POSITIVE FRUITS INFERIOR NEGATIVE JOWAR LUXURY POSITVE, GREATER THAN 1 TV SETS ESSENTIAL POSITIVE,LESS THAN 1 FOOD GRAINS NEUTRAL ZERO SALT