Crisis communication is a sub-specialty of public relations and business continuity that aims to protect and defend an organization during unexpected events or crises. Effective crisis communication requires identifying a crisis communication team and spokespeople, training spokespeople, establishing notification systems to rapidly reach stakeholders through multiple channels, and developing holding statements to communicate immediately after a crisis breaks. The goals are to respond to crises quickly, effectively, and efficiently while maintaining connectivity, accessibility, empathy, information security, and high-volume communication.

1. Crisis communication ca transform these unexpected into the
anticipated and responding accordingly

2. CRISIS COMMUNICATION
 a sub-specialty of the public relations
 protect and defend an organization

3. Forms of crisis
 Investigation
 criminal allegation
 Media inquiry
 Violation of environmental regulations

4. OTHER SCENARIOS
 legal,
 ethical, or
 financial

5. ORGANISATION’S
 reputation
 defending becomes the highest priority
 larger process of crisis communication /crisis management

6. Crisis communication
 a sub- specialty of business continuity
 Business continuity is the activity performed by an organization to
ensure that business functions will be available to
customers, suppliers, regulators, and other entities that must have
access to those functions

7. Business Conitinuation
 Assists organizations to achieve continuity of critical business
processes and information under crisis, disaster or event driven
circumstances.

8. primary objectives of an effective Crisis communication solution is:
 Responding Quickly
 Effectively
 Efficiently

9. Strategies
 Maintain connectivity
 Be readily accessible to the news media
 Show empathy for the people involved
 Allow distributed access
 Streamline communication processes
 Maintain information security
 Deliver High volume Communication

10. The Steps of Crisis Communications
1)Identify Your Crisis Communications Team
A small team of executives should be identified to serve the
organizations from the crisis

11. 2)Identify Spokespersons
It Important to identified the skilled spokesperson.
Who to speak to the media
Maintenance of all kinds of communication both internal and external

12. 3) Spokesperson Training
 Should be trained before facing the media
 Speak the Message Clearly t the media
 Stakeholders
 To eliminate Misinterpreting and misunderstandings

13. 4)Establish Notification Systems
 Allow Rapidly reach the stakeholders using multiple Modalities

14.  internal and external your stakeholders matter to your organization
5) Identify and know stakeholders that
 ensure that they receive the messages

15. 6)Develop Holding Statement
 "holding statements" — messages designed for use immediately after a
crisis breaks