The theatrical trailer for Inception uses editing techniques like L-cuts and a buildup of slow to fast-paced music to create a narrative that signifies the film is a sci-fi thriller genre. Intertitles like "your mind is the scene of the crime" capture audience attention and identify what the film is about. Both the trailer and poster feature Leonardo DiCaprio's character to connect the two and use similar fonts, color palettes, and the tagline "your mind is the scene of the crime" to synergize their marketing of the film.

1. INCEPTION

2. Trailer
 Is it a teaser trailer or a theatrical trailer - how do we know?
- We know that this is a theatrical trailer as it has intertitles, release dates an
the main characters that feature in the film.
 How does the editing create a narrative?
- The editing creates a narrative as it uses techniques such as L cuts to anchor
the meaning of one scene with another scenes sound and conversations. It
also uses editing skills such as creating fast pace movement which connotes
to the audience the type of genre the film may be. Also the use of slow to
fast music creates a atmosphere of what may happen next which is signifying
to the audience what the film may consist such as violence, mystery or
death.
 Analyse the visual style and editing of the trailer
- Visual effects such as when we see extraordinary displays are very effective
to the audience as they notice what the film may involve such as
extraordinary effects. The long shot of the whole room is also helpful as you
can see the character exposition and forms a narrative.

3.  What genre signifiers does the trailer use?
- Editing and sound are very effective genre signifiers used in the trailer. For
example, the build up of slow to fast paced music shows to the audience a
build up of narrative. The build up of narrative then will signify what type of
genre the film is, in this case we know it’s a sci-fi thriller as we see visual
aspects which connote the sci-fi genre and the music connotes the thriller
genre.
 How are intertitles utilised - what do they say and what is the effect?
- The intertitles found in the trailer are ‘the director of the dark night’, ‘your
mind’, ‘is the scene of the crime’. The first intertitles will capture Dark Knight
fans attention and make them want to look into Inception as its promoting
the d rectors skills through another film he has directed. The two other
intertitles are ways of capturing audience attention to identify what the film
may be about. The intertitles show a form of narrative and what the film
consists which we here can see, it is about the mind.
 What do the audience learn about the actors, directors, producers of the film
and are there any intertextual references.
- ‘Leonardo DiCaprio’ is a intertextual reference which captures the audience
attention as If they were to like his other films, they would also check into
inception as they may like and be able to relate from his other films.

4. Poster

5.  What is the central image - how does it link with the
trailer?
- The central image is of the protagonist in the trailer. This
is very effective as when the audience identify that they
are the same character, they can then look into the film.
It is very appealing to the audience as the graphics match
exactly to the trailer.
 What fonts are used - do they synergise with the trailer?
- The fonts used also synergise with the trailer which is
very effective to the audience attention. I think in my
film trailer we would also use the same font so it can be
more appealing and conventional to the audience.

6.  Is there a tagline that is used in the poster that is used in
the trailer?
- A tagline that is used in both media text would be ‘your
mind, is the scene of the crime’ which also connotes to
the audience attention as some may only remember the
tagline which then they can relate to with the poster or
trailer and explore into the film trailer.
 What is the colour palette of the poster does it match
the visual style of the trailer?
- The same colour palettes are used for the poster and
trailer which is very conventional and appealing to the
audiences attention.