The document discusses various topics related to inbound marketing including Google algorithm updates, mobile friendliness, Facebook ads testing, analytics dashboards, and securing websites. It also provides statistics and discusses bots, Snapchat usage, and an inbound marketing agency called Inbound Mantra.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
Here are the slides presented at Brightonseo on 9/18/15. It is all about a reliable way to measure the optimization level of an AdWords account in few minutes.
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
Here are the slides presented at Brightonseo on 9/18/15. It is all about a reliable way to measure the optimization level of an AdWords account in few minutes.
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
Enterprise SEO insights and case studies - brightonSEO - September 2021Market Appeal
Four SEO case studies from global enterprises covering: server-side rendering (SSR), page speed optimisation, migrating a large forum, SEO-PPC efficiency optimisation.
Increase your level cap with the SEO performance expansion packWesley Maynard MCIM
This talk was about how bringing design, UX, technical performance, CRO, data dashboards and editorial skills into your daily workflow will make you a better SEOer.
As a by-product, you’ll become indispensable to your clients/bosses.
This talk was presented at Brighton SEO in September 2019.
How To Solve Problems You've Not Seen In SEO Before | Spring Brighton SEO 202...Mat Davis
If you're used to working with a full SEO team at an agency, what do you do if you move client-side and encounter issues you've never seen before? And you can't find answers via the usual channels? Being unable to find similar examples in the community is pretty unusual in 2021, but when it happens it can be a real learning curve to diagnose and solve them yourself.
Using a case study from the last 18 months, Mat looks at achieving the balance between the process of elimination and data interpretation, and uses a touch of conspiracy theorising to resolve the problems.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
2016 Searchlove Frameworks for Content SuccessWil Reynolds
How do you "consistently" get your team to do #RCS, building real solutions w/ content for REAL people. Frameworks help people to know what to do next, and surprisingly, even the most creative of us want that.
SearchLove London 2018 - Els Aerts - User Research Done RightDistilled
User research, understanding your users and finding out what makes them tick, is crucial to driving growth. In this talk, Els will share some of her favourite tools and showcase where user research made all the difference.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
Featuring speakers from Peninsula Strategies
Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies
In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.
Sara Fraser, Director of Business Development at EnVeritas Group, tries to ease concerns about conducting analytics by breaking down an excellent way to view it and actually put analytics into action. #MMI2013
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Enterprise SEO insights and case studies - brightonSEO - September 2021Market Appeal
Four SEO case studies from global enterprises covering: server-side rendering (SSR), page speed optimisation, migrating a large forum, SEO-PPC efficiency optimisation.
Increase your level cap with the SEO performance expansion packWesley Maynard MCIM
This talk was about how bringing design, UX, technical performance, CRO, data dashboards and editorial skills into your daily workflow will make you a better SEOer.
As a by-product, you’ll become indispensable to your clients/bosses.
This talk was presented at Brighton SEO in September 2019.
How To Solve Problems You've Not Seen In SEO Before | Spring Brighton SEO 202...Mat Davis
If you're used to working with a full SEO team at an agency, what do you do if you move client-side and encounter issues you've never seen before? And you can't find answers via the usual channels? Being unable to find similar examples in the community is pretty unusual in 2021, but when it happens it can be a real learning curve to diagnose and solve them yourself.
Using a case study from the last 18 months, Mat looks at achieving the balance between the process of elimination and data interpretation, and uses a touch of conspiracy theorising to resolve the problems.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
2016 Searchlove Frameworks for Content SuccessWil Reynolds
How do you "consistently" get your team to do #RCS, building real solutions w/ content for REAL people. Frameworks help people to know what to do next, and surprisingly, even the most creative of us want that.
SearchLove London 2018 - Els Aerts - User Research Done RightDistilled
User research, understanding your users and finding out what makes them tick, is crucial to driving growth. In this talk, Els will share some of her favourite tools and showcase where user research made all the difference.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
Featuring speakers from Peninsula Strategies
Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies
In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.
Sara Fraser, Director of Business Development at EnVeritas Group, tries to ease concerns about conducting analytics by breaking down an excellent way to view it and actually put analytics into action. #MMI2013
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Using SEO to Grow Your Small Business | MACH DigitalMark Wilson
SEO is not black magic or a secret science, but there are some important things you should know about SEO: how it looks in 2018, how it can benefit your business and if it's actually the best solution for you.
This workshop should help you by:
1. Improving your knowledge to be more confident about SEO for your business
2. Equipping you with practical advice and action steps to do some of it yourself
3. Explaining what to look out for when working with a digital agency and how to get the most out of the relationship
Topics Covered:
1. Before You Start with SEO…
2. SEO: What You Need to Know
- YOUR WEBSITE
- LOCAL SEO
- THE IMPORTANCE OF ‘SHARE OF SERP’ [WORKSHOP]
- INBOUND AND CONTENT MARKETING
- THE ‘OTHER STUFF’
3. Choosing an SEO Partner / Agency
Learn more at http://www.machdigital.com.au/digital-marketing-blog
STEP 1 - Search for a business and its location
STEP 2 - Choose one of our pre-written rapid client attraction email templates
STEP 3 - Send the email to their primary email folder
STEP 4 - Collect the payment :-)
That’s it.
BONUS #1 Youtube Channel SEO
BONUS #1 Local Business Traffic Blueprint
Done-For-You Email Templates
10 upcoming factors of SEO | SEO Company in kolkataRaunak Chatterjee
Know all about upcoming SEO tricks and Strategies which will be a great turning point for your business.
Choose an expert or the best SEO company in Kolkata.
Visit: https://raunakchatterjee.com/
Is the conflicting advice you are getting on SEO keeping you from success? Attending this session will help you get straight answers on the SEO issues keeping you from the top of the search engines.
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...Distilled
RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!
[Webinar Preview] What Site Search Will Look Like in 2016: 20+ PredictionsUnbxd
A sneak peek at our upcoming webinar focusing on the top site search trends, innovations and predictions for 2016.
Are you ready to learn more about how you can use site search to increase conversions in 2016?
Innovation and technology have teamed up to provide rock solid, search engine optimized website design at reasonable prices. This presentation covers the 5 main principles that drive this innovation.
Through the presentation we briefly go through the current state of SEO and progress to technologies which are already present and imminently growing in importance; as well as look into future potential outcomes for other technicologies affecting how SEO is done in the future.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Get details on our pitch, pricing, client list and how inbound marketing works - http://inboundmarketing.inboundmantra.com/inbound-marketing-company-contact-inbound-mantra
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
7. 07 GA Dashboards
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60%
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30% 50% 20% 10% 36% 23% 26% 21% 46% 38% 57% 32%
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STATISTICS
Get more out of Google Analytics
8. 06 Google's Un-named Algorithm Updates
Google is now releasing algorithm updates
without any prior intimation.
9. 05 AMP (Accelerated Mobile Pages)
On the internet,
speed thrills, but never kills.
12. 02 Snapchat
On any given day, Snapchat reaches
41% of all 18 to 34 year-olds in the
United States.
41%
13. Enhance your search results
Bots
About 357,000 results
Inbound Mantra: Inbound Marketing Agency | Hubspot India
www.inboundmantra.com/
Leverage Inbound Mantra, an Inbound Marketing Agency in Gurgaon Delhi NCR and the
number one HubSpot India Partner. Call +91 - 971 724 0021.
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