The document is a comprehensive guide on lead generation, emphasizing the importance of leads for business success. It includes tips on content creation, calls-to-action, landing pages, and various strategies to enhance lead acquisition and conversion rates. The document also stresses the significance of understanding buyer personas and continuous testing for optimal results.

1. KILLER TIPS
TO BOOST
LEAD GENERATION
The Ultimate Guide

2. Leads = Business.

3. TABLE OF CONTENTS
MECHANICS OF LEAD GENERATION
KILLER TIPS TO BOOST LEAD GENERATION IN 2015
CHAPTER 1: CONTENT AND OFFERS
CHAPTER 2: CALLS-TO-ACTION
CHAPTER 3: LANDING PAGES
CHAPTER 4: FORMS
BONUS CHAPTER
CONCLUSION

4. 4 Crucial Elements

6. #2 Not All are Ready to Buy

7. #3 Go Beyond the Product

9. #4 Always, Above the Fold

10. #5 Be Clear, not Clever

11. #6 Lead your Users

13. #7 Convince and Convert

14. #8 Narrow Focus (Increase Conversion by 100%)

15. #9 How will Visitor Benefit?

16. #10 More Pages = More leads

18. #11 Short and Sweet

19. #12 Customize Submit Button

20. Bonus Chapter *

21. #13 Test, Test and Test...

22. #1 Nail Buyer Persona*...
First things
First ...
* Work is underway at Inbound Mantra on this E-Book

24. Delivering Business Outcomes with
Inbound Marketing
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