SlideShare a Scribd company logo
Sébastien Monnier
Woptimo
Woptimo and Influenzzz founder
Nubo Digital network member
@smonnier
http://www.slideshare.net/woptimoslides
Influenzzz
... and I’m French
How GTM can save
your SEO
GTM
=
Tracking Code Management
1 ring script to rule them all
JavaScript
Injector
Why not using it for SEO ?
How far can Google read JS ?
... Pretty far actually
Warning :
This is not SEO best practice.
This is a (dirty) hack.
Common SEO roadblock
and how to get around
3 Examples
1
I cannot change my title and
description
Just dynamically change it
Add the right trigger
Wait a few hours / days...
and you’re done !
And YES, you can rank with
dynamically added keywords.
Tips:
Extract data/content from HTML
and dynamically insert
Product on sale
Criteria on search results
Stock in real time
2
Faceted navigation is out of
control !!!
Just Add
nofollow
canonical
noindex...
Dynamically through JS
YES
It does work...
But I still prefer hardcoded HTML
3and this time, not a dirty trick...
You need data
Use GA’s custom dimensions
Send for every page
Canonical
Hreflang
H1
Meta Robots
How many
pageview for
noindex pages
Bad
hreflang
No
H1
GA data is User-based data
No visit = no data
A crawler will check all pages it
finds.
but may miss landing pages...
U got the power
Thank you
Slides available here
wopti.fr/brighton2017

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