Seo%20101

This document provides an introduction to search engine optimization (SEO) for beginners. It discusses the importance of SEO for getting targeted traffic from search engines. It outlines essential SEO components like keyword research, optimized content, title tags, and avoiding black hat techniques. It also discusses how to evaluate SEO firms and asks important questions to consider before hiring one. The document aims to help readers understand the basics of SEO and find an ethical SEO partner to help improve their search engine rankings.