[Webinar Preview] What Site Search Will Look Like in 2016: 20+ Predictions
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A sneak peek at our upcoming webinar focusing on the top site search trends, innovations and predictions for 2016. Are you ready to learn more about how you can use site search to increase conversions in 2016?
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[Webinar Preview] What Site Search Will Look Like in 2016: 20+ Predictions
- 1. 1 Preview What Site Search Will Look Like in 2016: 20+ Predictions
- 2. 2 An accomplished senior technology executive, Monal has 12+ years of experience developing & executing comprehensive IT strategies and bringing competitive value to businesses. Disruptive Technology in Product Discovery Enterprise Solutions for eCommerce 300+ eTail customers in US 1200+ eTail customers globally Serve 750 million interactions per month Monal Patel, (SVP & CBO, Unbxd) About Unbxd MEET TODAY’S SPEAKER
- 3. Site Search Predictions for 2016 3
- 4. 4 PREDICTION ONE: A BETTER WAY TO SHOW RESULTS FOR HEAD QUERIES Encourage users to narrow down to sub-categories when they search using head queries. Etsy does this beautifully
- 5. 5 PREDICTION 2: MINIMIZE SEARCH ABANDONMENT Send search abandonment emails to help customers find more products they might be interested in
- 6. 6 PREDICTION 3: GREATER ERROR TOLERANCE Amazon instantly corrects misspellings within the autocomplete giving customers a seamless search experience
- 7. Attend our webinar to learn about 20+ Site Search Predictions! SAVE YOUR SPOT
Editor's Notes
- Hello and welcome to our webinar – Unlocking the Power of Ecommerce Product Recommendations to Boost Conversions. Hi I am Monal Patel from Unbxd and this is the latest in our ongoing Unbxd Webinar series where we talk about very specific topics that help online retailers solve challenges and identify opportunity to grow their business. Our webinar series comes with different topics with different focus and today we come to you to talk about Ecommerce Product Recommendations
- For those who are new to our Webinar series let me give you a quick overview about Unbxd We are a California based company with 1200+ customers globally and 300+ here in the US. What makes us unique is that we have solved some of the site-search problems that were not solved before, our solution is customized for all our customers regardless of their size and we are very competitive in our services.
- Not only the number of product options are increasing, the number of options to buy it from are also increasing.
- Too many options often lead to confusion.
- Another interesting observation – and it’s been seen and often talked & written about – is that we are irrational buyers. Many a times our decisions to buy something is based on others. There have been many articles and study that points that how shoppers are copycats. Qi Wang, associate professor of marketing at Binghamton University who did a study on shoppers behaviour attribute it to "observational behavior," or the tendency of people to adopt the same habits and tendencies as peers. If you are interested in this topic you can also read a book called I’ll have what she’s having: Mapping social behavior by Mark Earls which covers this topic in more detail. Study Links: Online Shoppers Will Buy More If They See What Others Have Bought - http://www.businessnewsdaily.com/1678-online-shopping-tendencies.html Seven Reasons why we are irrational shoppers - https://www.psychologytoday.com/blog/consumed/201309/seven-reasons-why-were-irrational-shoppers Copy That: Consumers frequently copy, but being copied has its downside- https://www.psychologytoday.com/blog/consumed/201204/copy Books: I’ll have what she’s having: Mapping social behavior http://www.business2community.com/consumer-marketing/irrational-shoppers-help-shoppers-make-decisions-01144905