How to promote a game without spending a dime (almost)Natalia Dołżycka
Your game is about to launch, but you’ve spend it all on stunning graphics and skillful programmers? No problem! This speech will show you that promoting a game can be easy, effective and fun and doesn't have to cost you anything. Learn all the field tested techniques to reach both gamers and press. And yes, there will be real-life examples.
How to prepare a succesful game launch? [Game Industry Conference 2016]Natalia Dołżycka
It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
Platforms and Publishers: Perfecting Your Pitch | Melinda Montano, John CooneyJessica Tams
Delivered at Casual Connect Asia 2016
Presenting your game in non-consumer settings requires more than enthusiasm alone. Be it your first email to a publisher or platform, or a business-to-business meeting at a conference, showcasing your game and studio is an important task before, during, and after game development. This talk is aimed at independent developers and will go over real life examples of an array of pitches we have seen and where there is room for improvement.
A 12-Step Plan for Creating a Social Media StrategyNeil Foote
Every company, every nonprofit, every celebrity, athlete and entrepreneur want a social media presence. What they lack is a strategy. This presentation offers some tips on how to begin to create a plan to suceed.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
How to promote a game without spending a dime (almost)Natalia Dołżycka
Your game is about to launch, but you’ve spend it all on stunning graphics and skillful programmers? No problem! This speech will show you that promoting a game can be easy, effective and fun and doesn't have to cost you anything. Learn all the field tested techniques to reach both gamers and press. And yes, there will be real-life examples.
How to prepare a succesful game launch? [Game Industry Conference 2016]Natalia Dołżycka
It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
Platforms and Publishers: Perfecting Your Pitch | Melinda Montano, John CooneyJessica Tams
Delivered at Casual Connect Asia 2016
Presenting your game in non-consumer settings requires more than enthusiasm alone. Be it your first email to a publisher or platform, or a business-to-business meeting at a conference, showcasing your game and studio is an important task before, during, and after game development. This talk is aimed at independent developers and will go over real life examples of an array of pitches we have seen and where there is room for improvement.
A 12-Step Plan for Creating a Social Media StrategyNeil Foote
Every company, every nonprofit, every celebrity, athlete and entrepreneur want a social media presence. What they lack is a strategy. This presentation offers some tips on how to begin to create a plan to suceed.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
Pokemon GO & Marketing Part 2 of 4. In this section there's information about what to do before you decide to market your brand using Pokemon GO to local marketing information.
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
Counter intuitive marketing for startups...
After closing down Scoreoid now having some free time, I enrolled startup class. Part of the reading was Paul’s Graham’s do things that don’t scale.
I realized what I did for Scoreoid in the being was exactly this, and it really works….
In this report, senior executives from five start-ups, ranging from beta-stage groundbreakers to multimillion-dollar darlings of venture capital, offer insights on the shape of things to come in mobile marketing.
This script is from a webcast that I prepared for a Fortune 500 company earlier this year. Because of a prior booking, I was unable to be at their event live, so we decided on an interactive webcast. I added soft-core gamification elements to the webcast to demonstrate the power of even these simple techniques, and also to help keep the audience engaged with the information.
Annual Sales Meeting June, 2014
Webcast for Sales Directors and their teams
You can access the presentation Gamification 101: Are You Ready for the Gamers? at: http://www.slideshare.net/monicacornettientreprenow/monica-cornetti-gamification-101-2020-workforce-presentation-for-private-client
About The Presenter: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment.
Contact Monica for information about hiring her to work with your group and learn how to apply gamification strategies that produce measurable, value-added ROI to your employee or client engagement strategies. monica@monicacornetti.com
Connect with Monica (@monicacornetti) www.monicacornetti.com
Pokemon Go Marketing 101: A Step-by-Step Guide for BeginnersEternal Spiral Books
Discover top tips on how to get started marketing in conjunction with the Pokemon go App. If you're a local business owner, event planner or new entrepreneur, this is one opportunity you won't want to miss out on.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
Brand engagement with mobile gamification apps from a developer perspectiveManuel Martín
Excelling at what your company offer is often synonymous of success, but having a loyal customer base is not easy. Applying gamification elements to products or services can help brands to keep customers engaged, but it's not exempt of risks. This talk will present an introduction to gamification and will show success stories, specially focusing on apps promoting a positive behaviour change. Manuel will also share some lessons learned from app development and what opportunities gamification can bring to multiple disciplines.
BANZAI! Joy and folly of setting up an Indie Games StartupGiuliano Cremaschi
WHO: Giuliano Cremaschi, Cute Attack Mobile Games' CEO and Creative Director (cuteattack.com)
WHAT: Giuliano shares his experiences on setting up a non-funded mobile gaming startup with an international Team and a distributed way of working.
WHERE: "Shared Gems 2012 -international Game Seminar", Metropolia, Helsinki (http://vyyhti.metropolia.fi/koulutukset/peliseminaari/)
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
Have you heard this in your organization?
users hate change.
Usually it’s right before a major release, prepping for the coming storm, or right after a release when the customer service is screaming about all the screaming they are hearing. Or perhaps you are struggling to move customers off an old solution to a new one you've come up with, but adoption just won't happen. Users can’t hate change. If users hated change, Google would have failed, and we’d be happy with Altavista. Facebook would have failed, because Friendster was enough. Paypal would have failed, because, you know, credit cards.
There is a right way and a wrong way to introduce change to your userbase, and sadly the bully-tactics of facebook and Apple have become the norm. But if you are a small company, you can’t afford to impose change sloppily on your userbase. You need to get it right. In this workshop we will cover
The psychology of change, and why users resist it
Change strategies: band-aid removal systems.
Messaging change to emphasize value
Onboarding users to a changed experience
The power of progress to internalize value.
Design for change
This workshop will be highly interactive, with exercises and discussions so we can focus on your goals and needs as you introduce new products and revamp the old.
Intended Audience
Designers & Product Managers seeking to launch redesigns, new features, or new products into existing markets.
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!Subhakar Rao Surapaneni
The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.
Pokemon GO & Marketing Part 2 of 4. In this section there's information about what to do before you decide to market your brand using Pokemon GO to local marketing information.
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
Counter intuitive marketing for startups...
After closing down Scoreoid now having some free time, I enrolled startup class. Part of the reading was Paul’s Graham’s do things that don’t scale.
I realized what I did for Scoreoid in the being was exactly this, and it really works….
In this report, senior executives from five start-ups, ranging from beta-stage groundbreakers to multimillion-dollar darlings of venture capital, offer insights on the shape of things to come in mobile marketing.
This script is from a webcast that I prepared for a Fortune 500 company earlier this year. Because of a prior booking, I was unable to be at their event live, so we decided on an interactive webcast. I added soft-core gamification elements to the webcast to demonstrate the power of even these simple techniques, and also to help keep the audience engaged with the information.
Annual Sales Meeting June, 2014
Webcast for Sales Directors and their teams
You can access the presentation Gamification 101: Are You Ready for the Gamers? at: http://www.slideshare.net/monicacornettientreprenow/monica-cornetti-gamification-101-2020-workforce-presentation-for-private-client
About The Presenter: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment.
Contact Monica for information about hiring her to work with your group and learn how to apply gamification strategies that produce measurable, value-added ROI to your employee or client engagement strategies. monica@monicacornetti.com
Connect with Monica (@monicacornetti) www.monicacornetti.com
Pokemon Go Marketing 101: A Step-by-Step Guide for BeginnersEternal Spiral Books
Discover top tips on how to get started marketing in conjunction with the Pokemon go App. If you're a local business owner, event planner or new entrepreneur, this is one opportunity you won't want to miss out on.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
Brand engagement with mobile gamification apps from a developer perspectiveManuel Martín
Excelling at what your company offer is often synonymous of success, but having a loyal customer base is not easy. Applying gamification elements to products or services can help brands to keep customers engaged, but it's not exempt of risks. This talk will present an introduction to gamification and will show success stories, specially focusing on apps promoting a positive behaviour change. Manuel will also share some lessons learned from app development and what opportunities gamification can bring to multiple disciplines.
BANZAI! Joy and folly of setting up an Indie Games StartupGiuliano Cremaschi
WHO: Giuliano Cremaschi, Cute Attack Mobile Games' CEO and Creative Director (cuteattack.com)
WHAT: Giuliano shares his experiences on setting up a non-funded mobile gaming startup with an international Team and a distributed way of working.
WHERE: "Shared Gems 2012 -international Game Seminar", Metropolia, Helsinki (http://vyyhti.metropolia.fi/koulutukset/peliseminaari/)
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
Have you heard this in your organization?
users hate change.
Usually it’s right before a major release, prepping for the coming storm, or right after a release when the customer service is screaming about all the screaming they are hearing. Or perhaps you are struggling to move customers off an old solution to a new one you've come up with, but adoption just won't happen. Users can’t hate change. If users hated change, Google would have failed, and we’d be happy with Altavista. Facebook would have failed, because Friendster was enough. Paypal would have failed, because, you know, credit cards.
There is a right way and a wrong way to introduce change to your userbase, and sadly the bully-tactics of facebook and Apple have become the norm. But if you are a small company, you can’t afford to impose change sloppily on your userbase. You need to get it right. In this workshop we will cover
The psychology of change, and why users resist it
Change strategies: band-aid removal systems.
Messaging change to emphasize value
Onboarding users to a changed experience
The power of progress to internalize value.
Design for change
This workshop will be highly interactive, with exercises and discussions so we can focus on your goals and needs as you introduce new products and revamp the old.
Intended Audience
Designers & Product Managers seeking to launch redesigns, new features, or new products into existing markets.
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!Subhakar Rao Surapaneni
The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.
Similar to Pokemon go inbound marketing lessons ebook (20)
Get details on our pitch, pricing, client list and how inbound marketing works - http://inboundmarketing.inboundmantra.com/inbound-marketing-company-contact-inbound-mantra
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Table of Contents
What Pokémon GO did and Lesson from each Action
○ Repurposing Old Content
○ Achieving Vogue
○ Create Standalone Experiences
○ Timing is Important
○ Launch Small
○ Social Proof
○ Innovate your Interaction
3. How can you make Best Use of your
Old Successful Content ?
2 3 4 5 6 71
4. Repurpose Old Content
Like Pokémon G
Pokémon GO wasn’t a brand new game.
It just built on the 20 year old successful
Nintendo Franchise - Pokémon.
Do you have some old content which did
well? Time to resurrect it.
6. FOMO: Fear of Missing
Out.
Pokémon GO is its best example.
Did you know that within two days, it was
installed on 5.16% of all Android devices in the
U.S., let alone the world ?
Don’t you want to give your audience
something that’s a trend-setter ?
A campaign ? An offer maybe ? We can’t wait !
7. What to do to Create Standalone
Experiences ?
2 4 5 6 7
2
1
3
8. Craft Memories with
your Audience.
Pokémon GO didn’t strive for better visuals or
graphics.
They focused on hard-to-forget user
experience of augmented reality.
Whatever you choose, don’t forget to delight all
5 senses of your audience.
Be Frictionless. Catch em’ all !
10. Time is a Function of
Demand & Supply.
Do you think people would’ve gone outdoors
had the Pokémon GO been released in blizzard
winters ?
No, right.
Identifying a good time makes the most of the
opportunities it presents.
Do consider it in your next launch.
11. It’s not about the Launch. It’s How you
do it. Agree ?
3 42 6 7
2
1
5
12. Launching Small
Generates Excitement.
Only 4 countries were targeted initially for
Pokémon GO launch. Why ?
➢ To test and refine the offer.
➢ Scarcity, called for demand.
Ask yourself. Weren’t you excited to use the
app before it launched in your country ?
13. 3 4 52 7
2
1
6
Isn’t Social Proof, the New Marketing ?
14. Social Proof is not an
Option. It’s a Necessity.
Pokémon GO was mentioned over 3.1 million
times in first 6 days of launch, i.e., twice the
rate of Amazon.com’s Prime day.
That says what ? Tap a platform where
psychology of your audience is evident.
And social media is surely a place to interact
and expand your reach.
15. Is there any Trick to Click with your
Audience ?
3 4 5 67
2
1
7
16. Resonate with the Taste
of your Audience.
Pokémon GO was an amalgam of nostalgia,
adventure, social play and physical activity.
Reasons enough for everybody to get involved
and talk about it.
Make sure to create an interactive offer that
gives immediate results to end users.