Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.

2. The Problem

3. I need to create the highest converting front end websites so that my traffic
is not wasted and I can lower my cost of acquisition.
Jean-Philippe Schoeffel
Founder & CEO
Zonterest.com

4. I can imagine different web pages and split test them while driving traffic. But
still I would be guessing based on conversion rates. And when traffic comes,
it's not the right time to make drastic changes.
Jean-Philippe Schoeffel
Founder & CEO
Zonterest.com

5. So the most important point is to be able to get predictive information on
how a webpage is perceived and compare to what kind of action we want
prospects to take on this page. Goal being to align perception and goals so
that they are matching.
Jean-Philippe Schoeffel
Founder & CEO
Zonterest.com

6. I know! You should run an Eye Tracking study!
Oh. Hold on….

7. One of the biggest challenges I face is the cost of traditional eye-tracking
studies. Factoring in the lab costs, incentives and time lost to facilitating the
total project cost to conducting conventional eye-tracking is just too
prohibitive.
Craig Kistler
Owner/Designer
Small Farm Design

8. Let me get it right…
So you want to assess your layout’s effectiveness,
do it fast and not spend a lot of money on the
research?

9. The Solution

10. Attensee Fits Right In
• Assess your layouts in terms of design goals completion.
• Choose the best-performing version with no risk of wasting traffic.
• Get highly accurate results fast and inexpensively.
In a nutshell Attensee allows me to conduct more
research, save money and gives me back time in
my day. It allows me to get a data at a fraction
of the cost. An additional benefit is that I'm freed
up to do other tasks while the test is running.
Craig Kistler
Owner/Designer
Small Farm Design

11. Get eye-tracking class insights on your
layouts fast and at a friction of cost.
Value Proposition
Eye Tracker Attensee

12. Minimum Viable Segment
Who:
CRO Speciallists
UX Speciallists
Digital Marketers
Content interests:
UX
SEM/SEO
Content Marketing
E-mail Marketing
Neuromarketing
Prototyping
User-Centered Design
Digital Strategy

13. Segments to validate
CPG Brand Manager Market Research Agency
Consumer Insights Department
Those segments are hard to acquire by inbound channels, but come with big
possible ARPA (Average Revenue Per Account). Therfore, we will validate the
product-market fit in this sector using direct sales channels.

14. Content Marketing milestones
• Show the tool – Build the awareness of Attensee as one of the tools used in
conversion optimization.
• Show the unfair advantage – Make people know why Attensee’s patented tech is
better than predictive & webcam eyetracking services.
• Show the money – Establish crediblity by proving successful implementations
resulting in conversion rises.
• Show the way – Become a standard layout pretesting and optimization tool
known as the fastest, cheapest and most accurate alternative to eye tracking.

15. Networking
We focus on making strong
connections with influencers
willing to share our content and
bring traffic to our website.
Our network is growing day by
day as we speak.
Guest blogging
We are buidling awareness of
the first-to-market product by
appearing at related blogs with
huge traffic.
We are able to shine as though
leaders by using ghostwriters
posting at blogs like
Unbounce, KissMetrics, HubSpot
which we connected with
already.
Delivering content
We are delivering high quality
content on monthly basis being
able to distribute it by already
established network with Social
Media influencers the owners of
blogs we contributed to before.
Steady, planned growth

16. Attensee Blog
A blog about Conversion Optimziation,
Neuromarketing and Analytics

17. We’ve got what it takes
We’ve contacted plenty of influential bloggers and asked them to write for us as
guests or ghostwriters. Here are just 4 of 17 who are willing to work with us.
Pratik Dholakiya
Featured on Forbes, Moz,
SEJ, SEW, Unbounce, and
more.
14.500 followers
Steve Young
Contributor to Technorati,
feautred on Unbounce
4.336 followers
Greg Digneo
Featured on Copyblogger,
Entrepreneur.com,
Unbounce and more.
2.490 followers
Theresa Baiocco
Featured on
3qdigital, Unbounce and
more.
Conversionmax.com
5.022 followers

18. 7 days trial
• The 7-day trial will be available by tweeting about Attensee. We will use
paywithatweet.com to get additional exposure.
• If the sign up rate will be high after one month, we will test swapping it with a
form requiring credit card details upfront.
• Each trial user will receive an automated welcome mail and a personal, welcoming
mail from the CEO himself.
• From the beginning, we will track the user behavior with KissMetrics
• Our goal is to constantly improve the trial experience by introducing new
marketing automations and improving user onboarding.

19. Subscription Model
Unlimited tests
Participants recruitment
Heatmaps for time
Heatmaps for attention
Path of engagement
Path of attention
Customer support
$199/mo $439
for 3 months upfront
25% less compared to
monthly subscription
$769
for 6 months upfront
35% less compared to
monthly subscription

20. Financial projections
$-1,000
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14
Total new MRR
Lost MRR
Net new MRR

21. Executive team
Dawid Wiener
Founder
Agata Tenerowicz
CPO
Aleksander Czyż
CEO
Tomasz Adamski
CTO

22. Thank you
contact@attensee.com