This document provides a checklist for marketing tools and strategies to attract, convert, close, and delight potential customers. It includes recommendations for tools to attract an audience through content on blogs, social media, SEO, and a website. It also recommends tools to convert an audience such as buttons, free trials, ebooks, and videos. The checklist provides metrics to measure engagement, followers, and content quality to ensure the marketing strategy is effective.

1. _Company Name
_Company
Business (resume
at FB)
Tools to ATTRACT
_educational content Yes or No
_updated content
_keywords on the post titles
_Blog optmization
_call to action at the end of post
_Instagram
_Facebook
_Twitter
_Youtube
_LinkedIn
at least once a day
photos, videos,
links, gifs, variated
themes
Tools to CONVERT
_Buttons
_Free trial
_Ebooks
_Attractive Images / Infos
_Website easy to navigate
_Videos _ infographic
_Newsletter
_Human conversation
_Chats
description
Inbound Methodology - Check List
Blogs
Social Publish
Call to action
SEO
_possilbe to find (Google First
Page) like a tool, using company
description. No Ads
_possible to find (Google First
Page) with a problem to solve.
No Ads
Website
Conversation
Followe
rs
Actual
Content
Varied
Content
iqual or up 1%
Engagement
Likes avarage Last 10 p

2. _Forum / Researchs
_Live message
_Extra
Tools to CLOSE
_Email Marketing
_Workflows
Tools to DELIGHT
_Tickets / Free tools
Score Total
maximum possible total 41
Conversation
0.0%
0