Big Impact Marketing Strategies for Small Businesses
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I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
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Big Impact Marketing Strategies for Small Businesses
- 1. Big Impact Marketing Strategies for Small Businesses
- 2. About Me Agency background Marketing for over 10 years Passion for small business Desire to see others succeed www.infuseally.com www.linkedin.com/in/aubreyblankenship @aubreyanneblank
- 3. How Small Businesses Get Leads ● Networking ● Referrals ● Word of Mouth ● Minimal Advertising
- 4. What is Inbound Marketing?
- 5. Traditional (Push) Marketing Tradeshows Advertising Direct mail Cold calling Door-to-door sales Sales flyers on doors
- 6. Inbound (Pull) Marketing SEO Blogging Email PR Social media Content marketing Email marketing
- 7. SEO
- 8. Top 3 Ways to Increase SEO 1.Increase quality backlinks 1.Anchor text in backlinks 1.On page optimization
- 9. What Search Engines Value Quantity & quality of content Number of pages 500+ words on a page Focused topics consistent with page elements Answers to questions Quantity & quality of backlinks Page authority and ranking are factors Review sites increasing in value
- 10. Website Best Practices Keep content up to date Add new content/pages regularly Include sign up forms Lead visitors to deeper content Install the Yoast plugin
- 11. Blogging
- 12. Topics NOT to Blog About Your company Your products and services Your personal life Your professional activities
- 13. Content TO Blog About Solutions to problems Ideas for how to do something better Advice and information Answers to questions
- 14. Blogging Best Practices Blog a minimum of 1x per month Write 500 words or more Include a CTA on every post Include links to other articles Promote articles more than once
- 15. Social Media
- 16. Social Media Platforms to Use Establish a Facebook business page Establish a LinkedIn business page Use Twitter as a backup Use Instagram and Pinterest only if you have a reason and a strategy
- 17. Social Media Best Practices Post consistently Post with purpose Post primarily your own content Focus on engagement
- 19. ● 1,161 reach ● 120 engagements ● 49 clicks Branded Images
- 20. Social Media Cadence Example 5x per week posting schedule Mon: Blog article (old or new) Tue: Branded image Wed: YouTube video Thurs: Offer/landing page Fri: External link
- 21. Premium Content
- 23. Landing Page Best Practices Compelling title Image of offer Brief description 3-4 bullets Lead capture form
- 25. Email Marketing
- 26. Top Benefits Free (or mostly free) Still the #1 best marketing ROI Keeps your brand top of mind Brings people back to your website
- 27. Top Email Marketing Failures Including your entire blog content Pushing a sale without value Too. Many. Words. Poor subject lines
- 28. Email Marketing Best Practices Include 1-3 pieces of content Include 3-5 max sentences for each piece Include an image for each piece Include links to read more on your site Email between 10am and 2pm Tue-Thurs.
- 30. Build Your Marketing Calendar Blog titles and status Landing pages/offers Email campaigns Social media Premium content ideas and status
- 31. How to Start Build 1 month of social media posts Aim for at least 1 email per month Aim for at least 1 new blog post per month Identify any current content to gate Create premium content/landing pages
- 32. Remember: Planners Win “Give me 6 hours to chop down a tree and I will spend the first 4 sharpening the ax.” - Abraham Lincoln