These slides were presented during the SEMrush webinar "SEMrush Toolbox: Position Tracking Tool". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-position-tracking-tool/

1. Position Tracking

2. Co-Founder at Hive Digital
Jake Bohall
@jakebohall jbohall@hivedigital.com
Jake is passionate about education reform and representing companies
focused on providing opportunities for inspiring entrepreneurship,
discovering life purpose, and improving quality of life.
@jakebohall

3. Hive Digital, Inc.
“Marketing a Better World”
@jakebohall

4. Crawling / Discovery
Technical SEO - Ensuring
search engines can
understand your content and
index it for users to see
Content / Relevance
Content SEO - Creating the
link between search intent
and conversion through
targeted messaging
Links / Authority
Offsite SEO - Establishing
brand dominance for core to
business topic visibility
Hierarchy of SEO

5. Crawling / Discovery
First Signal - Domain, URL
Segments
Content / Relevance
Intent Match - Are we
targeting keywords that
marry content with user
intent?
Page Titles, H1s, Body
Content: Text, Images,
Video, etc.
Links / Authority
Confirmation - Keywords
exist in source content,
anchors, etc.
Keywords are Fundamentally Important

6. Image Credit | Verisign Blog
Density / Stuffing
(Spamming)
TF / IDF
Meta Keywords
Meta Description?
A Word of Caution

7. If keywords
are “less
relevant”, then
why do we
track them?

8. C-Suite - Benchmarking & Reporting
Monitoring Overall Health
Growth Opportunities
Trends vs. Problems
More Competitive
Why Should I track Keywords in SEMrush?

9. Position Tracking in SEMRush

11. Keyword Gap Analysis for
Keyword Discovery
https://www.semrush.com/webinars/semrush-toolbox-5-keyword-gap/

14. of the keywords search on Google have never been seen before
You Can’t Track Everything
Source: https://blog.google/products/search/our-latest-quality-improvements-search/

17. Competition

24. Is it Just Me?

25. Is it Just Me?

26. Is it Just Me?

28. Awesomeness

29. More Awesomeness

30. Export Data and Play With It

31. Pivot Tables are Fun in Excel, Slice in Google Sheets

32. Featured Snippet
Targeting?

33. Featured Snippet
Targeting?

34. Featured Snippet
Targeting?

36. View Rankings and
Visibility Data in
the SEMrush App!

37. Co-Founder at Hive Digital
Jake Bohall
@jakebohall jbohall@hivedigital.com
Jake is passionate about education reform and representing companies
focused on providing opportunities for inspiring entrepreneurship,
discovering life purpose, and improving quality of life.
@jakebohall

38. The Hive Digital Mission
Hive Digital empowers globally responsible companies, organizations, and individuals by
amplifying their message through innovative digital marketing.
We use integrity, transparency and humility to promote a nurturing environment, which
translates to growth for our clients and our company.
We hope you’ll let us be a part of your change in the world.
HiveDigital.com @HiveMarketing 800-650-0820