Content marketing is a process of acquiring customers through exceptional content rather than interruptive ads. It involves attracting visitors through blogging, search engine optimization, social media, and other content forms. The next step is converting visitors into customers through calls to action, optimized landing pages, email marketing, and lead nurturing automation. The final step is analyzing key metrics like visitors, leads, customers, and conversion rates to improve the process and measure outcomes like long-term relationships, brand recognition, and increased sales.