This document provides an overview of the key elements of digital marketing through a webinar presentation. It defines digital marketing and discusses several common digital marketing tactics, including email marketing, pay per click (PPC) advertising, search engine optimization (SEO), blogging, social media management, online advertising, affiliate marketing, and text messaging. The presentation aims to help attendees understand the basic building blocks of an effective digital marketing strategy.
2. WHAT IS DIGITAL MARKETING
• Digital Marketing – promoting of brands using all
• forms of digital advertising means to reach
• consumers .
• Through Television ads, Radio ads, Internet marketing, Mobile
• marketing, Social Media marketing and much more.
• Digital marketing is about embracing new technologies and
• integrating these new techniques with the more traditional
• approaches to effectively market your company to the right
• audience.
3. ELEMENTS OF DIGITAL MARKETING
• Email marketing:
• Earliest form of Digital Marketing.
• Involves Database marketing: segmenting
• your customer data and delivering personalized
• targeted messages at the right time.
• Brands like Amazon and Tesco delivering emails that are bespoke to
each user depending on
• buying patterns.
4. PAY PER CLICK
• PPC ( pay per click)
• Paid Search, PPC or pay-per-click is the management
• of paid adverts in the search results.
• These paid adverts are typically placed above, or to the right of the
‘organic’ search results, and
• can cost anything between a penny and £50 per click, depending on the
competitiveness of the
• keyword you’re bidding on.
• Some terms, such as ‘car insurance’, can reach high search levels, so PPC
management is all
• about maximising your budget for the best return on investment.
5. SEARCH ENGINE OPTIMIZATION
• SEO:
• SEO- “Search Engine Optimization”
• It is the art of increasing a website’s visibility in the search engines.
• This can be done by
• increasing the ranking of a particular keyword, or increasing the volume of
keywords that a site
• ranks for. There are a variety of SEO techniques, from on-site technical
analysis and
• improvement, to content creation, outreach, blogging & link-building.
6. BLOGGING ,NEWS FEEDS
• Blogging & News Feeds
• Blogging and ensuring that blogs are visible- involves
• not just writing blogs, but creating a blogging
• strategy that brings together SEO, PR, social media
• and web design.
• A good blog will be one that attracts natural, organic traffic through
effective keyword research, as well
• as social traffic. It will be well designed, and it will have a consistent voice
that makes it instantly
• recognisable.
7. SOCIAL MEDIA MANAGEMENT
• Social media:
• Social media management isn’t just about sending out tweets.
• It’s about managing a brand’s
• image through multiple social channels.
• That may be Twitter or Facebook, Pinterest or LinkedIn.
• It’s also about combining proactive business development,
• helping fill the top level of the sales
• funnel, with customer support – helping support the bottom end of the funnel.
• Social media management has become increasingly mature and complex over the last few
• years, with greater reporting tools available, and a wider range of social networks.
8. ONLINE ADVERTISING
• Online advertising:
• Online advertising differs from PPC in that
• you are advertising on other peoples’ websites. For instance,
• you may want to buy
• banner space on a specific website,
• and you would pay the
• website owner either based on the number of impressions, or
the number of clicks the advert
• receives.
9. AFFILIATE MARKETING
• Affiliate marketing:
• Affiliate marketing can be quite similar to online advertising, except that the website
hosting the
• advert will be recompensed only when a sale is made. The payment, therefore, will be
higher –
• and will give the website owner the incentive to promote the advert more prominently.
• Affiliate marketing isn’t restricted to banner advertising. Many affiliates make money
through
• simple links, e-mail marketing, or even developing ecommerce shops with affiliate
products.
• On the one hand, brands have to negotiate with affiliates, and provide the best possible
deal that
• will ensure the best possible promotion, while ensuring that costs are kept down to a level
that
• ensures margins are high.
10. TEXT MESSAGING
• Text messaging:
• Mobile marketing is one of the biggest growth areas in digital
marketing. The increased
• usage of smart phones around the world has resulted in a
greater dependency on them for
• quick and timely information.
• Text messaging is a push strategy that some view as spam, but
if used correctly, can be
• an effective customer messaging strategy
11. THANK YOU
HOPE SO U ENJOYED LEARNING THE BASIC ELEMENTS OF
DIGITAL MARKETING
FURTHER I WILL BE CONDUCTING MORE WEBINARS ABOUT
DIGITAL MARKETING
FOLLOW ME ON INSTAGRAM {KUNAL.DEVAR}
FOR MORE INFORMATION ON DIGITAL MARKETING
CONTACT 8433536418
