SlideShare a Scribd company logo
My personal
Growth Hacking
Challenge
# How to build a Growth environment
# 30 Growth Hacks
by @Lennarz
My #productlove team
Growth Hacker Skills
2 dimensions of Growth
Growth Hacks
Tricks how to gather & hold users
Build best product
Agile
User-centric
Data driven
Best team
1st “official” Growth Hack...1996
Lean, targeted, disruptive = Airbnb
Lean, targeted, disruptive = Tesla
Lean, targeted, disruptive = WhatsApp
Lean, targeted, disruptive = Bragi
3,4 Mio $ via
Kickstarter
No launch until
today
-3,fffffff
Next? Realtors, banks, universities?
Good news! Why startups fail...
#1 If you fail, fail fast!
Push agile development process
What´s wrong?
#2 Be customer centric!
Be customer centric, but innovative!
#3 Hire the best team!
Find your team´s formation
Innovation Lab
Owner
Developer (ext.)
Developer (ext.)
Developer (ext.)
UX
#4 Be agile, build MVPs
MVP = Minimum Viable Product
Bad MVPs!
Bad MVPs!
#5 Focus on user-/behavior metrics
• Are your Analytics data valid?
• AB-Test only what really has impact
• Big Data, Data Warehouse - #WTF
Valid data for valid decisions
#6 Love at first sight - Onboarding
#7 Find product-market fit
Find your market, early!
Watch our your competition
#8 Be API friendly
#9 Never get tired changing
My personal #agile Hacks
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Focus on user metrics
#6 User Onboarding rocks
#7 Find Product-Market Fit
#8 Be API friendly
#9 Never get tired changing
#10 Run the best hacks
Size matters....
- “We have more than 300 old
women only in Berlin, we are
taking care of.”
- “Our caregivers are certified and
have at least more than 10 years
experience…”
#10
Trust matters - show reviews
#10
Genuine testimonials
#10
Start the AB-testing engine
+34% with testimonials
Source: http://whichtestwon.com
#10
Be value driven not feature driven
#10
Don´t wait telling what you do
Never forget taking your pills!
#10
Shorten your customer lifecycle
#10
Very warm welcome
“Sent from my iPhone”
#10
Be clicky
#10
Clean up your email list
#10
Gain traffic via Q&A sites / forums
#10
Start writing a blog / free content
#10
Make friends
#10
Content is king, seeding is queen.
#10
Don´t call it “Newsletter”
“Join like 5000+ other experts before”
#10
Use Exit Intend Popups
#10
Send Trigger Notifications
Find emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
#10
Launch before you´re done
“Congrats,you´re an early bird.
Make your reservation right now and
help us improving...
>> Email
#10
Easiness beats pricing...
#10
Good product != good pricing
Focus on the package in the middle
- Put a “recommended” or “popular” tag on it
- Make an extra expensive package
- Add ,90 cents to win an Euro per user
#10
Build best FAQs
- increase conversions
- Decrease manual support
- for SEO
#10
Recycle content
- on slideshare
- as guest postings
- On high-traffic blog
communities
- in your newsletter
- ...
#10
Make sharing easy
And not too early
#10
Money comes after Product Usage
#10
Use Coupons
● But thrifty!
#10
Find your Aha-moment?
● Twitter: 30 Follower...
#10
Use Live Chat Tools
#10
People love customizing
#10
Integrate in others
#10
Don´t forget your existing customers
- Cross-Selling
- Upselling
- Reviews
- Abos
#10
My personal #agile Hacks
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Focus on user metrics
#6 User Onboarding rocks
#7 Find Product-Market Fit
#8 Be API friendly
#9 Never get tired changing
#10 Run the best growth hacks
Download my eBook
http://growthhackerlove.com/ebook/

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