The document outlines personal growth hacking strategies, emphasizing the importance of building a growth environment through customer-centric approaches, agile development, and effective metrics. It lists various growth hacks that focus on product-market fit, onboarding, and user metrics, along with insights on startup challenges and the significance of innovation. Additionally, it encourages the use of blogs, content creation, and customer engagement tactics to enhance growth outcomes.

1. My personal
Growth Hacking
Challenge
# How to build a Growth environment
# 30 Growth Hacks
by @Lennarz

3. My #productlove team

4. Growth Hacker Skills

5. 2 dimensions of Growth
Growth Hacks
Tricks how to gather & hold users
Build best product
Agile
User-centric
Data driven
Best team

6. 1st “official” Growth Hack...1996

7. Lean, targeted, disruptive = Airbnb

8. Lean, targeted, disruptive = Tesla

9. Lean, targeted, disruptive = WhatsApp

10. Lean, targeted, disruptive = Bragi
3,4 Mio $ via
Kickstarter
No launch until
today
-3,fffffff

11. Next? Realtors, banks, universities?

12. Good news! Why startups fail...

13. #1 If you fail, fail fast!

14. Push agile development process

15. What´s wrong?

16. #2 Be customer centric!

17. Be customer centric, but innovative!

18. #3 Hire the best team!

19. Find your team´s formation
Innovation Lab
Owner
Developer (ext.)
Developer (ext.)
Developer (ext.)
UX

20. #4 Be agile, build MVPs

21. MVP = Minimum Viable Product

22. Bad MVPs!

23. Bad MVPs!

24. #5 Focus on user-/behavior metrics

25. • Are your Analytics data valid?
• AB-Test only what really has impact
• Big Data, Data Warehouse - #WTF
Valid data for valid decisions

26. #6 Love at first sight - Onboarding

27. #7 Find product-market fit

28. Find your market, early!

29. Watch our your competition

30. #8 Be API friendly

31. #9 Never get tired changing

32. My personal #agile Hacks
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Focus on user metrics
#6 User Onboarding rocks
#7 Find Product-Market Fit
#8 Be API friendly
#9 Never get tired changing
#10 Run the best hacks

33. Size matters....
- “We have more than 300 old
women only in Berlin, we are
taking care of.”
- “Our caregivers are certified and
have at least more than 10 years
experience…”
#10

34. Trust matters - show reviews
#10

35. Genuine testimonials
#10

36. Start the AB-testing engine
+34% with testimonials
Source: http://whichtestwon.com
#10

37. Be value driven not feature driven
#10

38. Don´t wait telling what you do
Never forget taking your pills!
#10

39. Shorten your customer lifecycle
#10

40. Very warm welcome
“Sent from my iPhone”
#10

41. Be clicky
#10

42. Clean up your email list
#10

43. Gain traffic via Q&A sites / forums
#10

44. Start writing a blog / free content
#10

45. Make friends
#10

46. Content is king, seeding is queen.
#10

47. Don´t call it “Newsletter”
“Join like 5000+ other experts before”
#10

48. Use Exit Intend Popups
#10

49. Send Trigger Notifications
Find emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
#10

50. Launch before you´re done
“Congrats,you´re an early bird.
Make your reservation right now and
help us improving...
>> Email
#10

51. Easiness beats pricing...
#10

52. Good product != good pricing
Focus on the package in the middle
- Put a “recommended” or “popular” tag on it
- Make an extra expensive package
- Add ,90 cents to win an Euro per user
#10

53. Build best FAQs
- increase conversions
- Decrease manual support
- for SEO
#10

54. Recycle content
- on slideshare
- as guest postings
- On high-traffic blog
communities
- in your newsletter
- ...
#10

55. Make sharing easy
And not too early
#10

56. Money comes after Product Usage
#10

57. Use Coupons
● But thrifty!
#10

58. Find your Aha-moment?
● Twitter: 30 Follower...
#10

59. Use Live Chat Tools
#10

60. People love customizing
#10

61. Integrate in others
#10

62. Don´t forget your existing customers
- Cross-Selling
- Upselling
- Reviews
- Abos
#10

63. My personal #agile Hacks
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Focus on user metrics
#6 User Onboarding rocks
#7 Find Product-Market Fit
#8 Be API friendly
#9 Never get tired changing
#10 Run the best growth hacks
Download my eBook
http://growthhackerlove.com/ebook/