OFFLINE PROMOTION MIX
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Outbound marketing is a strategy in which a business promote their products and services by presenting information to consumers even if they are not looking for those products or services.
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This document discusses marketing and the marketing mix. It defines marketing as the process of creating and delivering value for customers. The marketing mix, also called the 7Ps, refers to product, price, place, promotion, packaging, people, and politics. Product involves developing offerings that satisfy customer needs. Price must provide value and profitability. Place involves effective distribution to customers. Promotion encompasses communication methods like advertising, public relations, personal selling and publicity to raise awareness and influence customer purchase decisions. The marketing mix framework helps companies effectively reach and engage customers.
Integrated marketing communications
This document discusses integrated marketing communication (IMC). IMC is defined as a customer-centric and data-driven approach that coordinates all marketing communication tools to maximize impact on consumers. The key aspects of IMC are that it allows all communication such as advertising, promotions, PR and direct marketing to work together as a unified strategy focused on the customer. IMC provides benefits like competitive advantage, increased sales and profits through more effective messaging that reduces risk for customers.
Presentation On Marketing Plan
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Advertising
The document discusses advertising, including its definition, evolution, objectives, types, and characteristics. Some key points:
- Advertising is a form of paid, non-personal promotion used to influence buying behavior and promote products/services. It has evolved from early forms like signboards to modern mass media advertising enabled by printing technology.
- The main objectives of advertising are to inform potential customers, persuade them, and remind existing customers. Major types include product, institutional, and local/national advertising.
- Characteristics include it being a tool for promotion, non-personal communication, requiring payment, having wide applicability, and using various media channels. Advertising aims to achieve business goals like increased sales and brand
Advt ppt
This document provides an overview of advertising and its role in marketing. It defines advertising and discusses its main purposes, which are to help sell products and create/strengthen consumer impressions of brands. The document also categorizes different types of advertising based on target audience, geographic coverage, media used, and aims. Additionally, it explains how advertising fits into the marketing mix as a key promotion technique used to communicate with customers.
Chapter One.pptx
This document discusses integrated marketing communication (IMC). IMC refers to integrating all aspects of marketing communication, including advertising, sales promotion, publicity, personal selling, direct marketing, public relations, and web marketing. The goal of IMC is to work together these different communication methods for increased sales and maximum cost-effectiveness. The document provides examples and definitions of these various marketing communication methods that are part of an IMC approach.
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- 2. Outbound v.s Inbound Marketing OFFLINE PROMOTION MIX WHY OFFLINE PROMOTION? 1 Build a professional network of contacts EU buyers like to meet you in person 2 Promote your online presence PROMOTION MIX ADVERTISING: Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. 1
- 3. PROMOTION MIX SALES PROMOTION: pre-defined advantages and benefits offered for a limited period of time to stimulate market demand for services or products. Mostly used in retail and B2C.2 PROMOTION MIX 3 PERSONAL SELLING: A process of helping and persuading prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople and samples. PROMOTION MIX 4 DIRECT MARKETING: a form of advertising that allows businesses to communicate directly with their customers. The difference between advertising and direct marketing is that in advertising the potential customers should FEEL something about the product or services while in direct marketing the potential customers are required to DO something. Characteristics: •targeted with a database of potential customers and their relevant data. •the messages are addressed directly to this target market. •call - to- action •traceable, measurable responses, results and costs related Examples: e-mail marketing, telemarketing, social media marketing PROMOTION MIX 5 PUBLIC RELATIONS: Paid stimulation of market demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches and presentations at seminars and conferences, blogging, social media marketing What about EVENTS Trade fairs Conferences / seminars B2B matchmaking Business dinners, sport tournaments, networking events, Service/product launches, customer retention parties, charity functions, press conference, receptions, incentive events (journalists), sponsorship, partner with BSOs,
- 4. THE MECHANICS Material/Tools/Methods/People you need NO!
- 5. TIME TO WORK KEY QUESTIONS: CAN IT BE USED/RELEVANT? CAN THEY BE LINKED/REUSED? TOOLS/METHODS TO BE USED? RELATED CONTENT? WORK ON YOUR ACTION PLAN: Most important EU events? Offline promotion mix elements? Tools, people and content to be reviewed or created? Laszlo Klucs Senior Consultant, Software Services & Outsourcing e: info@prodea.nl w: www.prodea.nl