This document proposes developing a Web 2.0 platform to improve communication for the 34th International Geological Congress (IGC) in order to attract more international delegates. It recommends creating wikis, blogs, Twitter, Facebook, and other social media tools to increase awareness of IGC, engage stakeholders, and monitor discussions about the organization. The proposal estimates a startup cost of $12,200 AUD and outlines milestones to implement the social media platform by January 30th.

1. IGC Web2.0 improvement
Proposal
Wenpu Wei (N7243014)
Yue Li (N7282818)
Yu Zhu (N7255705)
darika (N7227809)

2. To attract the large numbers of international delegates to a attend the 34th IGC, it is
necessary to draw support from the power of social media.
Current tools:
Website, Circulars, E-Newletters and Inserts.
Issues and Limitation:
the current tools been used are not very attractive, there is not a qualified platform to
make communication between not only within IGC, but also towards the public.

3.  Allow internal and external stakeholders to have
an access to information on organization as
much as possible.
 Focusing on developing an infrastructure that
will support the adoption of Web 2.0 paradigm.
 Allow users to create collaborative and
integrative processes on the own use of Web
2.0 tools available in various types such as
Wiki, Twitter, Facebook etc.
 Standardization is applied for establishing and
publishing. To keep every procedures under
control.

4. The major proposal objectives are:
 Increased awareness of IGC organization
 Increased traffic to website
 Greater favourable perceptions of the IGC
organisation
 Able to monitor conversations about IGC
organisation
 Able to develop targeted activities
 Better understanding of audience perceptions of
IGC organization
 Ability to measure the frequency of the discussion
about IGC

5. To facilitate these objectives, the
following web 2.0 tools have been
created:
 Wikis
 Blogging and twitter
 Others: Facebook, Flickr, and
Del.icio.us.

6. Primary benefits:
 Raise Awareness and attract more
people attend IGC
 Reputation Management
 Customer Service and Feedback
 Lead Generation

7. Secondary Benefits:
 IGC Branding:
Whether users directly engage with IGC
or not, they will still see IGC’s name and
activities within the networks they use.
 Educational Asset:
Social media provides IGC with a free
source of constant information from
others.

8. For start-up, the total cost in first month is
$12200 Australia dollars.
The following ROI’s will be measured for this proposal:
 Increased attendance, sponsorship, and Increased exhibitor numbers
 Increase the speed of access to data and information about IGC and its
various departments and services.
 Decrease in the work load of the IGC staff with more user participation in
online social media.
 Reduce the time lag in collaboration and communication
 Reduce the costs of communication .
 Increased delegates and customers satisfaction and staff engagement.
 Contributions for international and interdisciplinary communication and
cooperation.

9. The following list contains the major
milestones for this project, and their
expected completion date:
 Project acceptance-1st December
 Project plan-9thDecember
 Project Implementation-20th December
 Testing-15th January
 Project Document–20th January
 Project Handover and finalization-30th January