Ready to uncover the social media strategies that will drive your business forward? This presentation is your guide. We'll begin by journeying into the heart of your brand, understanding your distinct goals and the competitive landscape that surrounds you. Next, we'll illuminate the voices of your audience, revealing their deepest needs and crafting content that speaks directly to their aspirations. Then, we'll navigate the ever-changing social media landscape, pinpointing the platforms that will amplify your message and spark meaningful engagement. By the end, you'll possess a meticulously crafted roadmap, poised to transform insights into action and propel your social media presence to new heights. Let's embark on this journey together and unlock the boundless potential of social media for your brand.

1. x

3. CLIENT OVERVIEW

4. CDIS is a cybersecurity and data integration platform aiming to facilitate knowledge
exchange, networking and collaboration among stakeholders in Egypt and the MENA region.
The 3-day event will feature:
● Conference with speakers discussing the latest cybersecurity and data intelligence trends and insights
● Exhibition where companies can showcase products, technologies and services
● Networking opportunities for professionals to connect and partner
Through collaborative learning and dialogue, CDIS seeks to empower individuals and organizations to
enhance cybersecurity, safeguard data integrity, and enable secure data integration.

5. OBJECTIVES

6. 1- Drive Awareness and Attendance in Egypt and MENA
● Create broad awareness of CDIS 2024 across Egypt and MENA region
● Promote conference agenda and benefits of attending
● Drive registrations and ticket sales for the event
● Attract sponsorships from relevant cybersecurity and tech companies
● Recruit exhibitors and partners from Egypt and MENA region
● Promote sponsorship packages and exhibitor opportunities
2- Generate Sponsors and Exhibitors in Egypt and MENA
● Develop content and initiatives to engage target audiences
● Drive tra c to CDIS website and social media before/during event
● Encourage participation and sharing around event hashtags and topics
3- Build Engagement and Tra c for Event

7. The online marketing campaign will aim to reach cybersecurity and IT
professionals, technology companies, academic institutions, government
agencies and other stakeholders in Egypt and MENA.
Tactics will include social media engagement, paid advertising, email
marketing, SEO, content creation and PR outreach. Success will be
measured via KPIs including website tra c, registrations, sponsorships
generated and social media engagement.

8. Insights

9. 6,300 followers
66 followers
574 followers
1,775 followers

10. Target Audience

11. Second Year Student
● Job Title: IT Student at Ain Shams University
● Bio: Second year computer engineering student.
Passionate about technology and solving
problems. considering specializing in
cybersecurity.
● Pain Points: Unaware of cybersecurity career
paths and skill requirements.
● CDIS Appeal: Gain exposure to the field through
presentations and exhibitors. Talk to
professionals about how to get started.
Name: Nour, Age 20

12. Final Year Student
● Job Title: IT Student at Cairo University
● Bio: Final year computer science student at Cairo
University interested in cybersecurity. Hopes to
build career in IT security.
● Pain Points: Lacks practical experience and
industry connections. Struggling with job search
after graduation.
● CDIS Appeal: Opportunity to learn from experts,
interact with potential employers.
Name: Amr, Age 22

13. Academic Professor
● Job Title: IT Professor at Cairo University
● Bio: Researches new techniques and tools.
Looking to present her work and collaborate.
● Pain Points: Seeking more research funding and
students. Lacks industry connections to bring
research to market.
● CDIS Appeal: Opportunity to present research,
attract media coverage, meet potential
collaborators.
Name: Aya, Age 28

14. Startup Founder
● Job Title: CEO of Cybersecurity Startup
● Bio: Created an AI-based threat detection tool.
Wants to increase visibility and get funding.
● Pain Points: Gaining customers and visibility for
his startup's solution. Needs funding to scale
business.
● CDIS Appeal: Exhibit startup's solution, meet
investors and partners, pitch to enterprises.
Name: Amir, Age 32

15. Cybersecurity Professional
● Job Title: Cybersecurity Analyst at Telecom
Company
● Bio: Works to identify vulnerabilities, prevent
threats. Interested in technical talks/trainings.
● Pain Points: Feels overwhelmed by rapidly
evolving threats, struggles to keep technical
skills updated.
● CDIS Appeal: Opportunity to learn about latest
cybersecurity tools/techniques, network with
industry peers.
Name: Youssef, Age 35

16. IT Manager
● Job Title: CISO at Retail Company
● Bio: Responsible for company-wide data security.
Wants to learn about new solutions.
● Pain Points: Needs to secure company data
against attacks and leaks. Challenging to identify
the right security solutions.
● CDIS Appeal: Exhibitors showcasing new
security products/services, presentations on
cyber defense case studies.
Name: Nadia, Age 40

17. Government O cial
● Job Title: Advisor at National Information
Security Agency
● Bio: Involved in cyber security policymaking.
Wants to connect with other public sector peers.
● Pain Points: Developing e ective policies is
di cult with limited technical knowledge. Hard
to collaborate across agencies.
● CDIS Appeal: Discussions on policy implications
of cyber trends, connections with public/private
sector leaders.
Name: Shawky, Age 55

18. Communication Channels

19. Based on CDIS's objectives and target audience, here are the key
communication channels recommended:
● Social Media - Active presence on LinkedIn, Twitter, Facebook to engage professionals
and organizations in Egypt/MENA.
● Industry Forums - Participate in relevant cybersecurity forums and groups on
platforms like Reddit, Quora, SlideShare & GitHub.
● Email Marketing - Send targeted email campaigns to reach potential attendees,
sponsors, and exhibitors.
● Public Relations - Engage industry media, journalists, influencers to widen event
visibility.

20. Based on CDIS's objectives and target audience, here are the key
communication channels recommended:
● Paid Advertising - Facebook/LinkedIn ads to reach stakeholders by role, interest and
geography.
● SEO - Optimize CDIS website for organic search visibility, especially for critical
keywords.
● YouTube - Host webinars, compile speaker videos to generate interest pre-event.
● Podcasts - Sponsor/guest on cybersecurity podcasts popular with key audiences on
Spotify, Anghami and Amazon.

21. The mix will focus on community-building on social media, content distribution via
owned, earned and paid channels, and leveraging influencers/advocates.
Tactics will include social listening, hashtag campaigns, retargeting and lookalike
audience modeling for ads.
Success measured by channel-specific engagement KPIs.

22. Content Pillars

23. 1. Event Updates
Provide latest information on the conference agenda, speakers, sessions, exhibitors and more.
Formats: Email newsletters, website pages, social media updates
2. Cybersecurity Education
Share tips, best practices, use cases on topics like risk management, threat detection,
compliance.
Formats: Articles, infographics, videos
3. Thought Leadership
Showcase insights from industry pioneers through interviews, profiles and speeches.
Formats: Speaker spotlights, panel previews, podcast guest appearances

24. 4. Technology and Innovation
Highlight new tools, solutions and research that push the boundaries of cybersecurity.
Formats: Product demos, case studies, research paper
5. Community and Conversation
Engage professionals through discussions on industry trends, challenges and developments.
Formats: Polls, Q&As, social media chat events, webinars

25. The pillars align to CDIS's goal of facilitating knowledge exchange
between cybersecurity stakeholders in the region.
The content will drive registration and participation while establishing
CDIS as a trusted source.

26. Art Direction & Sample

27. Visual Style:
● Sleek, authoritative aesthetic reflecting tech and cybersecurity themes
● Bold typography, minimalist layouts, dark colors
● Abstract graphic elements inspired by digital networks, connectivity
● Futuristic accents to give a forward-looking feel
Sample Creatives:
● Event Banner Ads: Eye-catching displays advertising conference dates, location and value proposition
● Social Media Headers: Branded headers with event hashtag for consistent social presence
● Speaker Spotlights: Colorful, energetic graphics announcing featured experts with session info
● Email Invitations: Formal RSVP emails with agenda highlights and calls-to-action
● Conference Guides: Professionally designed overview of agenda, floorplan, exhibitors etc.

28. Communication Strategy

29. It will be divided into 5 parts as Following;
● Pre Event
● Ramp Up
● Final Push
● During Event
● Post Event

30. Pre Event
● Spread awareness about CDIS event
● Share social media updates about announcement
● Begin monthly email newsletter to interested contacts

31. Ramp Up
Phase 2
Phase 1
Launch
● Email confirmed agenda and initial speaker
announcements
● Promote announcements on social media
● Open registration
Follow Up:
● Send reminder email with speaker interviews
● Share speaker spotlights on social media
● Announcement on round-tables & side-panel
Launch
● Send dedicated email campaigns promoting
registration
● Run social media and online ad campaigns
focused on registrations
Follow Up:
● Re-target engagement of non-converting
prospects
● Send final speaker announcement emails
January 2024 February 2024

32. Final Push (March - May)
● Email reminders
● Speaker interviews
● PR blitz highlighting key speakers
and sessions
● Intensify social media engagement
through live Q&As, contests
● Retarget website visitors for ticket
purchases
Launch (2 weeks out):
● Email reminders to registered users with
event prep tips
● Promote event hashtags and topics on
social to drive engagement
● Showcase event preparations and venue

33. During Event
● Promote real-time session highlights and quotes
● Manage social media engagement and event hashtag
● Capture photos/videos for post-event content recaps
● Encourage social sharing and feedback on activities

34. Post Event
● Send thank you email to attendees with content recaps
● Gather feedback through online surveys
● Share event highlights, videos and memorable moments
● Start planning communications for CDIS 2025

35. Thank You