This is a presentation for the last Digital Culture and Communication ECREA Workshop, held in Bonn on the 3rd and 4th of October, 2013. Presenters were Talia Leibovitz and Antoni Roig (that's me, actually). Here, we outline a part of Talia's PhD research focused on film crowdfunding practices, attending to motivations of project promoters and backers through a survey addressed to users of crowdfunding platforms, particularly in Spain. In this occasion, we are pesenting some conclusions regarding the perception of the relevance of the rewards in the crowdfunding process

1. Crowfundingand Media Collaboration:
AbouttheRewards
Talia Leibovitz and Antoni Roig
Open University of Catalonia/ Internet Interdiciplinary
Institut (UOC/IN3)

2. 1885

3. 1885 1958

4. 1885 2000 1958

5. Research Framework
Researchonemergingcreativepractices and discourses
relatedtotheengagement of individuals and collectives in
processes of audiovisual production.
• Participatoryforms of media production
• Affectiveengagement in complexnarrativeworlds, media objects and
productionprocesses
• Community-basedfilmmaking
• Co-creationpractices
• Collaborativediscourseson media production
• Crowdfunding platforms

6. Openessof cultural production
Technological: easyaccess and use of
software, productionequipment and digital
platformsthatfacilitatetheappropriation,
collaboration, and thedissemination of
cultural objectsproduced
Legal: ease of access and use of contents,
as evidencedbytheeasing of copyright
licenses
Narrative: cultural creations which
emphasize experience as multimedia,
transmedia and crossmedia
Production:
whereweattendtotransformations in theways
of realization of
creativeprojectsfromthepublicinvolvement.

7. Crowdfunding
Definition 1: “the collective cooperation, attention and trust by people
who network and pool their money and other resources together, to
support efforts initiated by other people or organizations. (Kappel,
2009)
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8. Crowdfunding
Definition 1: “the collective cooperation, attention and trust by people
who network and pool their money and other resources together, to
support efforts initiated by other people or organizations. (Kappel,
2009)
Definition 2: “an open call, mostly through the Internet, for the
provision of financial resources either in the form of donations or in
exchange for some form of reward and/or voting rights in order to
support initiatives for specific purposes” (Belleflame, Larraldeand
Schwienbacher, 2010)
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9. Types of crowdfunding
Donation: contributors receive nothing in return for their contribution.
Reward: backers receive a reward or compensation in return for their contribution.
Lending: Often called peer-to-peer lending. Peer-to-peer lending involves a loan.
Contributors only provide the funds temporarily and repayment is expected.
Equity: The equity model gives contributors an interest in the profits or return of the
project they are helping to fund.

10. • Direct Crowdfunding: The financing process is carried out independently.
• Indirect Crowdfunding:Mediated by specialized platforms dedicated
exclusively to the promotion of projects like Kickstarter, Indiegogo or
Verkami.
Types of crowdfunding

13. Research question:
• To what extent collaboration is mediated by the rewards?
• What drives the crowd to collaborate with an audiovisual project
through crowdfunding?
Methodology
• Online surveyon crowdfunding audiovisual backers
• June 2013
• 134 backers

17. Conclusions
• Rewards are not a differentiating factor among the motivations that
engage the collaborating sponsors with audiovisual projects.
• The act of collaboration and the amount to donate are mediated by
the support network based on pre-existing interpersonal
relationships, the perception of quality, and the project’s contents.
• Not unconditional support. Looking for shared interest.

18. tleibovitz@uoc.edu / @taliacl
aroig@uoc.edu / @toniroigtelo
Thankyou!!!