The document discusses how the media product adapts conventions from the horror/thriller genre while also challenging some stereotypes to keep the audience engaged. Specifically, it mentions using a picture-in-picture effect and similar text effects seen in professional titles, but challenging the opacity of picture-in-picture and varying the text effects and font. It also discusses using longer shots combined with music to build tension, and moving the font around the screen to add an unsettling feel. The document notes the sound and lighting are similar to specific films like 'Se7en' and 'The Thing' but have been developed with a faster pace and rhythm to emphasize panic and fit the frame.