The document discusses experimenting with different visual effects in Adobe After Effects and Premiere to create text elements for a horror movie trailer. It explores effects like "Shatter" and "Block dissolve" to symbolize the main character's insanity. User testing showed the "Block dissolve" effect did not effectively convey the intended horror genre. Alternate fonts and effects in After Effects like a shattered text were found to better reinforce the narrative and horror elements.

1. Playing around with
different effects
By Priscilla & Chloe

2. -In after effects you can gain
access to preset effects. (These
are a wide range of effects such
as “Shatter” and “Dissolve”).
- Due to the variety of effects
we were able to pick from the
different effects. Our aim by
exploring these effects, was to
find a suitable effect which
reflected our narrative whilst
reinforcing the Horror genre.
-From this we choose the
shatter effect to symbolise
Flora’s insanity.
-Overall through the effects on
Adobe After Effects we were
able to make have more choice.
This was not available on
Premier thus why we had to
seek over sources in terms of
the text.

3. - Using Web 2.0 we converted a
YouTube URL into an online YouTube
url to mp3 converter. The
development of Web 2.0, has made
editing (and the postproduction
process) easier in a sense that the
internet allows everyone to gain
access to different sounds. Music
and sound can be used whilst
editing, to evoke a reaction and
create suspense within our trailer.
- Whilst researching into real life
media products we came across
an A grade trailer which also
used such editing technique. We
thought this was effective due to
the fact that it was unexpecting
at the end, which put us as an
audience on edge.
-We came up with the idea of using
static sound to symbolise Flora’s
insanity. Instead of using a shattered
effect.
-The use of static sound, is a way of
reinforcing our narrative which is
symbolic of the distortedness which
had occurred in the “Black” family
which we explore.

4. - We will be changing the colour
of this text, as it doesn’t connote
the Horror we wanted to create
as the red doesn’t look dark and
“bloody” which are conventions
used within the Horror genre.
-This is the image we
created in Photoshop
for the ending title of
our trailer. We decided
to use Photoshop due
to the fact that we
wanted to link our
ancillary texts. For
example they all use red
and present our main
protagonist Flora.
-We had to use
Photoshop because the
shattered text we
wanted to use was
unavailable on Adobe
Premier After Effects,
hence why we wanted
to create it.

5. - These are a few effects
that we experimented with
on Adobe After Effects.
Which include “Block
dissolve”. This was used in
creating the split effect
which can be seen at the
end of our trailer. (Split
lines through text).

6. -This was the outcome when
we used “Block dissolve” on
text. However after we used
such effect we found it did
not add anything nor did it
reinforce the Horror genre,
this meant that we had to
experiment with other
effects in the programme.
-After creating such effect
we showed it those within
our target audience to see
whether or not the effect
used was suitable. It was
evident from the respondent
that we needed to change it
as a way of improving our
product (trailer), as well as
the audience diving into our
narrative.

7. -Again we experimented
using font on Premier to see
how that played out. As you
can see here this is a huge
contrast in terms of the
effectiveness of the text, in
comparison to text created
using After Effects.
-This meant we had to go
back into After Effects
where we found the correct
text for our product. (We
will be showing evidence of
this soon on our blogs).

8. •
Originally we had a plan
white text using Premier,
however it wasn’t as
effective as we had hoped.
Therefore we decided to
use Adobe After Effects
which had a wider variety
of fonts. We choose to use
“Block dissolve” because
reinforced the Horror
genre due to the
“splitness” the font
connotes. This links to our
Narrative in the sense that
our audience identifies
with Flora’s sinister
behaviour, as well as the
dysfunctional attributes of
her family.