The document discusses how the media creator's music video, digipak, and album poster both use and challenge conventions of existing media products. The music video uses stop-motion photography, which challenges the convention that music videos are typically shot with video footage. However, it also employs conventional camera techniques. The album poster includes conventional information but also unconventional elements like a QR code and social media icons that have become expected. The digipak incorporates standard back cover details but also the band's website, which may have been unconventional in the past but is now essential. Overall, the media products both draw from and adapt conventions based on changes in audience expectations over time.