This document discusses the evaluation of a media production project. It summarizes the conventions of rap/grime music videos and evaluates how the produced video follows these conventions. It also evaluates the effectiveness of ancillary texts like a magazine ad and CD cover in relating to the video's message and genre. Feedback was gathered from the target audience which was mostly positive but noted a lack of consistency between the ancillary texts and video. Valuable lessons were learned about meeting audience expectations to increase consumption.

1. Media Evaluation

3. Usually features themes of violence, sex, drugs or money.

4. Editing cuts before performance and narrative.

5. Props- microphone, jewellery, instruments etc or a symbolic props such as photographs, drugs, a knife etc.

6. Target audience of rap- appeals to the young men/women rather than the older generations.

7. Sections which feature artist singing/rapping to the camera.

8. Clear display of emotions, i.e. Angry song consists of displays of anger such as smashing things and facial expressions/actions.

9. Sections relating to the narrative relate to the lyrics being said, i.e. Looking at an old family photo when rapping about family.

11. How did you use new media technologies in the construction and research, planning and evaluation stages? I used a number of new media technology in the planning, construction, research and evaluation stages in order to create a marketable product . New media technologies include the use of digital computer technologies. These technologies can be categorised into the software and hardware that I used. The Software: The internet, website- Facebook, Youtube, Myspace, Google, Blogspot and SlideShare Final Cut Pro Microsoft Word & PowerPoint Adobe Photoshop & InDesign The Hardware: Digital components, i.e. Cam-corder, CD’s, Apple Mac, Photo camera The internet was a big help as a resource to use for research into what I was going to produce. Other social sites were used to help gather information on my artists promotional sites. BlogSpot enabled me to record all my progress onto an easy accessible website. Constructing my product I learnt how to use and develop a technique to use a camera. Our group would use Final Cut Pro for all our editing.

12. What have you learned from your audience feedback? To gather feedback from an audience I collected through the internet as it is easily accessible and I was able to gather qualitive and quantitive amounts of data. I done this through social network sites to ask most of my friends who fit the target audience for the conventions of rap/grime genre. I wanted to gather information of what people thought about our music video and the ancillaries to go with it. I wanted to find out what they liked about our productions and also what they thought could have been changed to improve our final products. To summarise the information I gathered, most of the audience felt that my group had produced a reasonably good rap/grime music video that conforms with the main conventions of a rap/grime music video. Some people thought the ancillaries were produced to a good standard that they would possibly influence them to buy the artists song and album. Overall I was pleased with the feedback I received from my audience as the majority of data I collected was positive. I did learn which parts we as a group could have improved on. This included creating a consistency between the ancillaries of our production and the music video itself as they need to include similar meanings and messages. It is essential that what the audience wants and needs is met by the producers so they can create a higher consumption rate.