The document is a presentation by Sophia Guevara, focusing on improving one's professional image online. It covers key topics such as the importance of online presence, do's and don'ts of social media, managing old content, and proactive steps for enhancing online reputations. Resources and practical tips are provided to help individuals maintain a positive digital footprint.

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Improve Your Professional
Image Online
Presenter: Sophia Guevara MLIS, MPA
Contributor: Senovia Guevara, MPA

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Introducing the
speaker
Sophia Guevara, MLIS, MPA. She is a
columnist at Information Today and a guest
blogger for Soutron Global. She is a member
of the Special Libraries Association, a co-chair
of the Social Network Analysis T opical Interest
Group at the American Evaluation Association
and a committee member for Connect at the
Nonprofit Technology Network (NTEN) and a
2019 Nonprofit Technology Conference
session committee member
This presentation is co-developed with
Senovia Guevara, MPA.

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Presenting You

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I. Online Image: Why should you
care?
II. Social Media: Do’s and dont’s
III. Search engines and content
IV. What to do about old content
V. How to clean up what is already
online about you
What are some of the major topics covered in today's presentation?

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FIRST
IMPRESSIONS
MATTER.
"
"
- Aquino and Bhasin. Business Insider . 2011.

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#1 #2 #3
Employers
screening
applicants
Lasting
Impression
Affecting
others with
same name
"The Internet
never forgets"
#4 #5
Employers firing
for social media
behavior
Reasons

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Meet the Team
Example 4 Example 1 Example 3
Social Media Can
Cost...
Example 2
20 Tales of
Employees...
13 Social Media
Posts...
7 Social Media
Mistakes...

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But....What Can I Do
About Old Content?"
- Social Media User
"

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Search engine
result removal
request

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Data Collection
Sites Removal
Request

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Check Your
Privacy
Settings

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Put Your Best Foot Forward Online
Extra

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Sites and Ideas
Google
Scholar
LinkedIn
Slideshare
Twitter
Guest
Blog
Publish
Twitter
Chats
Present
Serve
Personal
Site
Profile
Claim

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Innovative
Claim your profiles proactively. Even if you
are not interested in keeping them up, y ou
can "park" the profile.
Idea

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Innovative
Be active with your Twitter account by
participating in Twitter chats. Find a chat
in an area that you can share your
expertise.
Idea

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Innovative
Serve. Join an association and be
proactive. Look for oppor tunities to write
session briefs, blog, or obtain a leadership
opportunity.
Idea

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Innovative
Present and Publish. De velop content for
blogs, trade journals, online journals,
magazines, etc. Try to obtain guest
blogging oppor tunities. Submit pr oposals
for upcoming conf erences and share
them on sites like SlideShare.
Idea

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Resources

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Read
Social Networking Dos and Dont's
11 Social Media Dos and Dont's
9 Reasons Why Your Image is Everything
8 ways to buff your professional image online.
Employers will Google you: 6 steps to improve
your online image
How to create a professional online image at
low to no cost
16 tips for building an online personal brand for
growing your career

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Thank You!